2024年旅游洞察报告聚焦美洲5-8月（英）

TravelInsights2024|FocusontheAmericas AboutThisReport BuildingonthesuccessofthefirstreportlaunchedasacollaborativeeffortbetweenAmadeusandUNTourism,thissecondversionofthereportaimstoprovidepolicymakersandindustryplayerswithupdatedinsightsfortheperiodMay-August2024regardingrelevanttrendshappeningintheAmericasregion. TheinsightscontainedinthisreportaretailoredtohighlightthetraveltrendsoftheAmericasanditssubregions,aspertheUNTourismdefinition.Thedatasetsprovidecomprehensiveforward-lookinginsightsontravelerdemand,markettrends,aviationandhospitalityindicatorsandotherfactorsthatinfluencethetourismindustry. Thepowerofforward-lookinginsightsenablesstakeholderstomonitortrendsandstayaheadofthegameinthechangeshappeninginthemarket. TheaimofthisreportistoprovideNationalTourismAdministrationandOrganizations(NTAs/NTOs),DestinationManagementOrganizations(DMOs)andprivatesectorintheregionwithinsightsthatenablethemtobuildstrategicplansandmakeinformeddecisionstoenabletheoverallgrowthoftourismintheirrespectiveareas. Asintheinauguralversionofthereport,westartwithaglobaloverviewoftraveltrendsandthenprovideaspotlight ontheAmericas.TheinsightsthenprovideadetailedoverviewofwhatishappeningineachofthefourAmericassubregionsincludingNorthAmerica, CentralAmerica,SouthAmerica,andtheCaribbean.Ineachsubregion,thereportalsohighlightstrendsrelatedtohighvolumeoriginregions,enablingstrategicdecisionmakingonhowtocapturetheinterestoftravelersalreadyconsideringadestinationintheAmericasoraparticularsubregion. Foreachsection,weprovideanoverviewoftravelertrendsincludingsearchactivity,destinationsofinterest,topbookedmarkets,airtravelcapacityandforecastaswellashoteloccupancyperformanceandbookingleadtimesateachstageofthetravelplanningjourney. ThereportincludesinsightsasofFebruary28,2024fromthefollowingdatasets:AmadeusAirSearchAnalytics,AmadeusAirBookingAnalytics,AmadeusScheduleAnalytics,AmadeusAirTrafficForecast,andAmadeusDemand360+™ Itisalsonoteworthythattheinsightsinthisupdatedreportprovidearefinedperspectiveofthedatasetsaswecompareworldwideforward-lookingperformanceinsightsforMay2024throughAugust2024incomparisontoMay2023throughAugust2023,asofFebruary28foreachrespectiveyear.Thisprovidesagreaterlevelofcontextinrelationtoperformanceyearoveryear,enablingindustrystakeholderstobetterunderstandpacingincomparisontothepriorperiodandenablethemtotrackperformancewithacloseralignmentofforward-lookingandhistoricalperformance. IntroductionNorthAmericaCentralAmericaCaribbeanSouthAmericaMethodologyandDataSources UNTourism Amadeus.It’showtravelworksbetter.3 Introduction NorthAmerica CentralAmerica Caribbean SouthAmerica MethodologyandDataSources TravelInsights2024|FocusontheAmericas TableofContents GlobalOverview 07SubregionOverview:Caribbean75 CaribbeanSpotlight RegionalOverview:TheAmericas13 Caribbean:AnOverview FocusNorthAmericanSourceMarketFocusEuropeanSourceMarket SubregionOverview:NorthAmerica NorthAmericaSpotlightNorthAmerica:AnOverview FocusEuropeanSourceMarketFocusSouthAmericanSourceMarketAsiatoNorthAmerica:AnOverview NorthAmericatoNorthAmerica:AnOverview 19 SubregionOverview:SouthAmerica SouthAmericaSpotlightSouthAmerica:AnOverview FocusNorthAmericanSourceMarketFocusEuropeanSourceMarket 101 SubregionOverview:CentralAmerica CentralAmericaSpotlightCentralAmerica:AnOverview FocusNorthAmericanSourceMarketFocusEuropeanSourceMarket 49MethodologyandDataSources 127 Amadeus.It’showtravelworksbetter.5 IntroductionNorthAmericaCentralAmericaCaribbeanSouthAmericaMethodologyandDataSources DataSource:AmadeusSearchAnalytics-DataasofDecember18th,2023 TravelInsights2024|FocusontheAmericas GlobalOverview Amadeus.It’showtravelworksbetter.7 IntroductionNorthAmerica CentralAmericaCaribbean SouthAmerica MethodologyandDataSources TravelInsights2024|FocusontheAmericas UNTourismWorldBarometer InternationalTourism GlobalRecoveryasseeninAmadeusDataInsights World:InternationalTouristArrivals Anestimated1286millioninternationaltourists(overnight KeyTravelIndicators 135% 111% May-August2024,dataasofFebruary28,2024showspercentageofachievementasofthesamedatein2023 2005-2023(millions) 1286 Globalecon.crisis(2009) -36million(-4%) 1600 1400 1200 800 960 TheMiddleEastwastheonlyregiontoexceedpre-pandemiclevelsin2023,withinternational 600 arrivalsgrowing22%above 458 COVID-19(2020) 2019values. 1000 1462 visitors)wererecordedaroundtheworldin2023,anincreaseof34%over2022. Internationaltourismrecovered88%ofpre-pandemiclevels,supportedbystrongpent-updemand,especiallyduringthefirsthalfoftheyear. Searches 2023Avg. 2024Avg. DifferenceinNights 16.615.6-0.9 Global 132% BookingWindow GDSBookings AirCapacity AirTraffic 104% Destination:Americas Destination:Europe 400 200 0 Arrivals:-1.1billion(-72%) ‘05‘06‘07‘08‘09‘10‘11‘12‘13‘14‘15‘16‘17‘18‘19‘20‘21‘22‘23 Source:UNTourism,January2024 Europe,theworld’slargestdestinationregionrecovered94%ofpre-pandemicarrivalsin2023largelyduetorobustintra-regionaldemand.Africarecovered96%ofpre-crisisvisitorsandtheAmeric