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2024年旅游洞察报告聚焦美洲5-8月（英）

休闲服务2024-06-04-UN Tourism&AmadeusL***

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Amadeus Travel Insights 2024: Focus on the Americas

Overview: Amadeus's Travel Insights 2024, focusing on the Americas, offers updated trends and data for policy makers and industry players covering the period May-August 2024. This report builds on the success of the inaugural edition, providing forward-looking insights into traveler demand, market trends, aviation and hospitality indicators, and factors influencing the tourism industry in the Americas.

Methodology & Data Sources:

Data Sets: Utilizes Amadeus Air Search Analytics, Air Booking Analytics, Schedule Analytics, Air Traffic Forecast, and Demand360+.
Performance Comparison: Compares worldwide forward-looking performance insights for May-August 2024 against the same period in 2023.

Key Findings:

Global Overview:

International tourism recovery reached 88% of pre-pandemic levels globally.
The Middle East was the only region to exceed pre-pandemic levels, with a 22% increase in international arrivals compared to 2019.

Regional Overview:

North America: Leads in travel searches, capturing 69% of the Americas' total search volume.
South America: Sees a resurgence, with international arrivals growing 15% above pre-pandemic levels.
Central America & Caribbean: Experiences growth, with the Caribbean performing above 2019 levels (+1%) and Central America +5%.

Destinations & Origin Markets:

Focus on High Volume Origin Regions: Highlights strategies to attract travelers from key source markets like the USA, UK, and Brazil.
Destination Performance: New York City leads the top booked destination cities, while Cancun drops to second place.

Travel Trends:

Search Activity: Caribbean destinations witness strong growth, with Aruba, Curacao, Barbados, and Turks and Caicos increasing in popularity.
Booking Windows: Average booking windows show slight variations, indicating shifts in traveler behavior.
Air Capacity & Traffic: Air capacity differences and traffic forecasts suggest nuanced impacts on destinations.

Key Indicators:

Air Capacity: North America leads with 70% of available seats, followed by South America (15%).
Destination Performance: North America captures the top three most searched destinations, while New York City takes the top rank.

This report serves as a strategic guide for National Tourism Administrations, Destination Management Organizations, and the private sector in the Americas, enabling them to build plans and make informed decisions for tourism growth.

TravelInsights2024|FocusontheAmericas AboutThisReport BuildingonthesuccessofthefirstreportlaunchedasacollaborativeeffortbetweenAmadeusandUNTourism,thissecondversionofthereportaimstoprovidepolicymakersandindustryplayerswithupdatedinsightsfortheperiodMay-August2024regardingrelevanttrendshappeningintheAmericasregion. TheinsightscontainedinthisreportaretailoredtohighlightthetraveltrendsoftheAmericasanditssubregions,aspertheUNTourismdefinition.Thedatasetsprovidecomprehensiveforward-lookinginsightsontravelerdemand,markettrends,aviationandhospitalityindicatorsandotherfactorsthatinfluencethetourismindustry. Thepowerofforward-lookinginsightsenablesstakeholderstomonitortrendsandstayaheadofthegameinthechangeshappeninginthemarket. TheaimofthisreportistoprovideNationalTourismAdministrationandOrganizations(NTAs/NTOs),DestinationManagementOrganizations(DMOs)andprivatesectorintheregionwithinsightsthatenablethemtobuildstrategicplansandmakeinformeddecisionstoenabletheoverallgrowthoftourismintheirrespectiveareas. Asintheinauguralversionofthereport,westartwithaglobaloverviewoftraveltrendsandthenprovideaspotlight ontheAmericas.TheinsightsthenprovideadetailedoverviewofwhatishappeningineachofthefourAmericassubregionsincludingNorthAmerica, CentralAmerica,SouthAmerica,andtheCaribbean.Ineachsubregion,thereportalsohighlightstrendsrelatedtohighvolumeoriginregions,enablingstrategicdecisionmakingonhowtocapturetheinterestoftravelersalreadyconsideringadestinationintheAmericasoraparticularsubregion. Foreachsection,weprovideanoverviewoftravelertrendsincludingsearchactivity,destinationsofinterest,topbookedmarkets,airtravelcapacityandforecastaswellashoteloccupancyperformanceandbookingleadtimesateachstageofthetravelplanningjourney. ThereportincludesinsightsasofFebruary28,2024fromthefollowingdatasets:AmadeusAirSearchAnalytics,AmadeusAirBookingAnalytics,AmadeusScheduleAnalytics,AmadeusAirTrafficForecast,andAmadeusDemand360+™ Itisalsonoteworthythattheinsightsinthisupdatedreportprovidearefinedperspectiveofthedatasetsaswecompareworldwideforward-lookingperformanceinsightsforMay2024throughAugust2024incomparisontoMay2023throughAugust2023,asofFebruary28foreachrespectiveyear.Thisprovidesagreaterlevelofcontextinrelationtoperformanceyearoveryear,enablingindustrystakeholderstobetterunderstandpacingincomparisontothepriorperiodandenablethemtotrackperformancewithacloseralignmentofforward-lookingandhistoricalperformance. IntroductionNorthAmericaCentralAmericaCaribbeanSouthAmericaMethodologyandDataSources UNTourism Amadeus.It’showtravelworksbetter.3 Introduction NorthAmerica CentralAmerica Caribbean SouthAmerica MethodologyandDataSources TravelInsights2024|FocusontheAmericas TableofContents GlobalOverview 07SubregionOverview:Caribbean75 CaribbeanSpotlight RegionalOverview:TheAmericas13 Caribbean:AnOverview FocusNorthAmericanSourceMarketFocusEuropeanSourceMarket SubregionOverview:NorthAmerica NorthAmericaSpotlightNorthAmerica:AnOverview FocusEuropeanSourceMarketFocusSouthAmericanSourceMarketAsiatoNorthAmerica:AnOverview NorthAmericatoNorthAmerica:AnOverview 19 SubregionOverview:SouthAmerica SouthAmericaSpotlightSouthAmerica:AnOverview FocusNorthAmericanSourceMarketFocusEuropeanSourceMarket 101 SubregionOverview:CentralAmerica CentralAmericaSpotlightCentralAmerica:AnOverview FocusNorthAmericanSourceMarketFocusEuropeanSourceMarket 49MethodologyandDataSources 127 Amadeus.It’showtravelworksbetter.5 IntroductionNorthAmericaCentralAmericaCaribbeanSouthAmericaMethodologyandDataSources DataSource:AmadeusSearchAnalytics-DataasofDecember18th,2023 TravelInsights2024|FocusontheAmericas GlobalOverview Amadeus.It’showtravelworksbetter.7 IntroductionNorthAmerica CentralAmericaCaribbean SouthAmerica MethodologyandDataSources TravelInsights2024|FocusontheAmericas UNTourismWorldBarometer InternationalTourism GlobalRecoveryasseeninAmadeusDataInsights World:InternationalTouristArrivals Anestimated1286millioninternationaltourists(overnight KeyTravelIndicators 135% 111% May-August2024,dataasofFebruary28,2024showspercentageofachievementasofthesamedatein2023 2005-2023(millions) 1286 Globalecon.crisis(2009) -36million(-4%) 1600 1400 1200 800 960 TheMiddleEastwastheonlyregiontoexceedpre-pandemiclevelsin2023,withinternational 600 arrivalsgrowing22%above 458 COVID-19(2020) 2019values. 1000 1462 visitors)wererecordedaroundtheworldin2023,anincreaseof34%over2022. Internationaltourismrecovered88%ofpre-pandemiclevels,supportedbystrongpent-updemand,especiallyduringthefirsthalfoftheyear. Searches 2023Avg. 2024Avg. DifferenceinNights 16.615.6-0.9 Global 132% BookingWindow GDSBookings AirCapacity AirTraffic 104% Destination:Americas Destination:Europe 400 200 0 Arrivals:-1.1billion(-72%) ‘05‘06‘07‘08‘09‘10‘11‘12‘13‘14‘15‘16‘17‘18‘19‘20‘21‘22‘23 Source:UNTourism,January2024 Europe,theworld’slargestdestinationregionrecovered94%ofpre-pandemicarrivalsin2023largelyduetorobustintra-regionaldemand.Africarecovered96%ofpre-crisisvisitorsandtheAmeric

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2024年旅游洞察报告聚焦美洲5-8月（英）

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