Timberland 踢不烂社交媒体传播方案【微信】【知乎】【种草带货】

双11，用旧鞋旧故事换新鞋新开始 双11，用旧鞋旧故事换新鞋新开始 借助双十一节点，官方发布活动，收集黄靴老用户与黄靴的真实故事及就黄靴。用户故事一旦被官方采纳即可以被制作成官方KV，并获得一双全新黄靴的奖励 直播类KOL发力，外围创作话题，发布直播视频。在视频中KOL将一双大黄靴在15分钟内做旧，制造话题，引发粉丝跟风模仿，引导更多用户参与TBL双一活动 各个圈层KOL延续双十一话题热度 踢不烂的圣诞礼 InChina,it’swomen’sprivilegetoreceivegifts,andit’smen’sobligationtosendgiftstowomen. InthisChristmas,TBLchangesthistrendbyencouragingmorewomentosendgiftstothosewhotheythinkareTeeBooLang. Weofficiallylaunchapromotionmechanismonlyforthoseladieswhosendgiftstothemen,encouragingthemtobuyyellowboostastheChristmasgifttothemenwhotheythinkareTeeBoolangbyrewardingthemwithwomenspecialdiscountvouchers. 真是的情亲是踢不烂的 LeverageChinesetraditionalvalueoffamilyreuniontocreatesocialtopicandsocial,increasesalesconversion. TBLlaunchacampaigntosendfightticketstothosewhoareunabletogobackhomeforfamilyreunion,andsendthemessageofrealfamilyreunionisTeeboolang,encouragingpeopletogobackhomenomatterwhathappens. In2017beforeChineseSpringFestivalcoming,cooperatingwithKOLTBLcreatesocialtopicbysendingfightticketstothosewhoareunabletogobackhomeforfamilyreunion,andsendthemessageofrealfamilyreunionisTeeboolang,encouragingpeopletogobackhomenomatterwhathappens.