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2023年全球移动电商应用市场洞察报告

信息技术2023-03-05SensorTower劣***
2023年全球移动电商应用市场洞察报告

˒⮇冫2023䇗⪓杷燰ⲁ榾ら 2䈒0榫23䄬䇗㏜燰嬼ⲁ㴕榾ら 䈒榫䄬㏜辑朆┚⹩⴬飊ⲡ S☮e篸ns/o陱rT伺ower 䥊⼔䬠❠2022䇗⪩◇AppStore⽰GooglePlay峗鷺⪓杷燰ⲁ榾ら䈒榫䄬㏜氳岑䈲⮇冫♔⹖2023䇗⪓杷燰ⲁ榾ら䈒榫䄬 ㏜㷤僷ն⪭╈ⴎ䦮⪓杷┘⺱䄬㏜燰ⲁ榾ら䈒榫┖鰉ꄈ飊ⲡ懷ꠅ榾ら䈒榫┖鰉唚⽰孨餠榫䢓唚♔⹖㜍鼨⹠车ら辑朆ն䥊⼔纺扦╈㎁燰ⲁ榾ら⭴宿颂鷺⪩嫱懷ꠅ⭴宿榾ら䈒榫⹖ ⪭榫䢓槇⥽璡ն䥊⼔⺱休䬠❠篺⪯勆❇⮇冫䅬Ⲃ陸縖▽鉯㜍鼨⭴宿榾ら䈒榫氳䡗Ⱶ篺뀰ն 2|©2023SensorTowerInc.-AllRightsReserved 泘䎓 02-☮篸/陱伺 04-⪓杷燰ⲁ榾ら䈒榫䄬㏜䔅鈾 07-懷ꠅ榾ら䈒榫┚㜍鼨⹠车ら辑朆 13-╈㎁榾ら䈒榫⭴宿飊ⲡ 17-⪓杷榾ら䈒榫䇯⼔䤸䷒飊ⲡ 21-勆❇⮇冫SHEIN&Temu 26-ꄆ憠䰕金 SensorTowerCopyrightReserved20233 ⪓SECTIONO杷NE 燰ⲁ榾ら䈒榫䄬㏜䔅鈾 ⪓杷燰ⲁ榾ら䈒榫䇗䈲┖鰉ꄈ飊ⲡ 80☛AppleStoreGooglePlay .% .% 60☛ .% .% .% 40☛ 20☛ 0☛      F ⪓┖杷鰉燰ꄈⲁ䧏榾簘ら㘍䈒Ꝛ榫 2022䇗⪓杷燰ⲁ榾ら䈒榫┖鰉ꄈ╙59☛埠注㵒2021䇗㘍Ꝛ7.1%ն⪭╈65%氳燰ⲁ榾ら䈒榫┖鰉ꄈ全舅GooglePlay䇖⺐ն 것阞2023䇗⪓杷燰ⲁ榾ら䈒榫┖鰉ꄈ簒簘㘍Ꝛ鱳⮽65☛埠ն ⪩◇┖鰉ꄈ簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳┖鰉것 ⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉⽰瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGooglePlay儔㏇╈㎁㛻ꡯ䋯䷒ն 陱伺2023䇗┖鰉ꄈ╙것孾⡬ 丘䩺全嶏:SensorTowerら䈙䗯䥊 SensorTowerCopyrightReserved20235 ⪓杷懷ꠅ䄬㏜燰ⲁ榾ら䈒榫┖鰉ꄈ䇗䈲飊ⲡ 15☛ 埫孙ⷅ䈲䥽┊紇孙紇㎁╈㎁┱好◘╈┱仼儗ꮑ㎁ 埫孙 ⷅ䈲 10☛ 5☛      埫䈒孙榫┚┖ⷅ鰉䈲ꄈ燰䧏ⲁ簘榾䵕らⶍ 2018䇗舘2022䇗➣粬事յ㎻繰⪭յ葏㎁璡埫孙䄬㏜燰ⲁ榾ら䈒榫┖鰉ꄈ䧏簘䵕ⶍն㏇橻䗯氳䫠ⲁ┖2020䇗埫孙燰ⲁ榾ら䈒榫朅奃㘍Ꝛ27%舘13☛埠2022䇗狰滭14☛埠ն 2021䇗ⷅ䈲䄬㏜燰ⲁ榾ら䈒榫鲜全搷⹠䌋㘍Ꝛ┖鰉ꄈ朅奃忂㘍38%鶹鲤10☛埠ն2022䇗ⷅ䈲榾ら䈒榫┖鰉ꄈ簒簘㘍Ꝛ35%鱳⮽13.4☛埠ն ⪩◇┖鰉ꄈ簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳┖鰉것 ⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉⽰瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGooglePlay儔㏇╈㎁㛻ꡯ䋯䷒ն 丘䩺全嶏:SensorTowerら䈙䗯䥊 SensorTowerCopyrightReserved20236 懷SECTIONTꠅWO 榾ら䈒榫┚㜍鼨⹠车ら辑朆 վShopeeտ趈纭┖鰉ꄈ⫦⫠յվShopsyտ餠㷉㘍Ꝛ唚唚꺙 2022䇗⪓杷榾ら䈒榫┖鰉唚┚┖鰉㘍Ꝛ唚Top ┖鰉唚┖鰉㘍Ꝛ唚 2022䇗վShopeeտ⪓杷┖鰉ꄈ鶹鲤2.5☛ 1SShhopoeepee 1SShhoposypsy 埠⫋埠飃飉վAmazonտ趈纭⪓杷榾ら䈒 Meesho 2AAmmazoanzonShopping 3 Meesho 4SShHeinEsidIeNGroup 5SShhoposypsy 2AAmmazoanzonShopping 3TTAaTAtDigitaNeual 4FFlilpikparktart 5SShhopoeepee 榫┖鰉ꄈ⫦⫠⪭╈ⷅ䈲㶻重◘յⷅ䈲⽰䄘重佭┖鰉ꄈ僄㛻氳䄬㏜└╄䄬㏜顈昦▽վShopeeտ飃鲋60%氳⪓杷┖鰉ꄈն Flipkart䫠⭴氳ⷅ䈲儗㎻炙◬榾ら䈒榫վShopsyտ舅2021䇗7僖┕篪♔全┖鰉ꄈ ┘亇䵕ⶍ2022䇗┖鰉ꄈ狰滭1.5☛埠佭 2021䇗氳6⠙╯㛢餠㷉2022䇗⪓杷榾ら䈒 6FFlilpikparktart 7Aꡦlꄅib䄘a䄘ba.com 8䧈┕宿㛢㵖卞㛢⟔䕜䤗儛僗꡿⪝⺚ 9Lꡦaꄅz䄘a䄘d&aLazadaGroup 10Aꡦꄅli䄘E䄘xpress 6ZKieranpatKoartTechnologies 7Aꡦꄅli䄘E䄘xpress 8MMeeesheosho 9JJIOioPLMATaFOrRtMS 10NNikieke 榫┖鰉㘍Ꝛ唚唚꺙ն 陱伺丘䩺簊阞䡽舘2022䇗12僖 丘䩺全嶏:SensorTowerら䈙䗯䥊 |©2023SensorTowerInc.-AllRightsReserved վSHEINտ氨걵仼儗榾ら䈒榫┖鰉唚 陱伺丘䩺簊阞䡽舘2022䇗12僖 丘䩺全嶏:SensorTowerら䈙䗯䥊 2022䇗╈㎁յ仼儗յꮑ㎁յ┱好◘⽰紇㎁䄬㏜榾ら䈒榫┖鰉唚Top ╈㎁ 1䧈┕宿㛢㵖卞㛢⟔䕜䤗儛僗꡿⪝⺚ 仼儗 1SShHeinEsidIeNGroup ꮑ㎁ 1CCooupuanpgCaonrpg ┱⶟◘ 1SShhopoeepee 紇㎁ 1AAmmazoanzonShopping 2屝ꡦꄅ㲒䄘䄘 2MMerecarrci ari 2MMUUSINSSAINSA 2Lꡦaꄅz䄘a䄘d&aLazadaGroup 2SShHeinEsidIeNGroup 3◺◺┱┱ 3AAmmazoanzonShopping3 KKRREAEMACoMrporation 3AAKkULuAKlaUku 3WWalamlamrt art 4ꠏꡦꄅ돡䄘䄘 5㛻㛻⚜⚜憠陁憠粠陁 4dNTpTCooirpnt 5╵Raku㛿ten䄬Gro㕙up 4TBuockdetaplayce'sHouse 5KKuurlyrCloyrp 4SShHeinEsidIeNGroup 5TTookokpeodipaedia 4FFeetcthcRehwards 5SShhopoifyp 6憠ꡦꄅ屝䄘䄘 7鯸Zhu鯸anzhuan 6╵Raku㛿ten燠Gro⮇up 7册册儗儗岳劔岳䌋⚢㲇炙亡 6AABBLYLCYorp 7OCJlOilviveeYoYuongung 6Aꡦꄅli䄘b䄘aba.com 7Bblilbilib.colmi 6EEtstysy 7TTeemmuu 8ꡦꡦꄅꄅ䄘䄘䄘䄘(1688) 9i顜葺䃸葺⺐⺐ 10◺◺┱ㄎ攑♯ 8GGUU.CO. 9EENNEOESOCorSporation 10ZSTOARZTTOODTAYOWN 8GGRrIPipCorp 9BPicu&Gnojang 10BBAALALANACAo.N 8TikTokShopSellerCenter8 TikTok 9-E-lEevleenvenTH9 10UUNNIQLIOQLO10 NNikiekeUUppsidseiSdereviceseeBBayay 9|©2023SensorTowerInc.-AllRightsReserved 紇㎁յ┱⶟◘⽰䥽紇䄬㏜վSHEINտ僖㏰孨餠榫䢓䪷⺳ꪣ⯥ 2022䇗╈㎁յ紇㎁յ仼儗յꮑ㎁յ┱好◘⽰䥽┊紇孙榾ら䈒榫MAU唚Top ╈㎁ 1屝ꡦꄅ㲒䄘䄘 2䧈㛢㛢 紇㎁ 1AAmmazoanzonShopping 2eBay 仼儗 1AAmmazoanzonShopping 2╵㛿䄬㕙 㶩孨餠榫䢓縡銨╈㎁䒍休㶉饖㗟榾ら䈒榫վSHEINտ㏇紇㎁յ┱⶟◘⽰䥽┊紇孙璡㛢╄宿㛚䄬㏜榫䢓辑朆狰 ┕宿㵖卞⟔䕜䤗儛僗꡿⪝⺚ eBay RakutenGroup ⭴饯骱䎎㏐䄬㏜榾ら䈒榫MAU唚⶝ 3◺◺┱┱ 4ꠏꡦꄅ돡䄘䄘 5◘◘뀐뀐鴳鴳顔擻 ꮑ㎁ 1Coupang 3OOfffferUeprUp 4SShHeinEsidIeNGroup 5WWalamlamrtart ┱⶟◘ 1Shopee 3MMerecarrciari 4YYaahohooJaopa!nCSohrpopping 5dNTpTCooirpnt 䥽┊紇孙 1MercadoLibre Topն ┘⺱䄬㏜╈儗㎻榾ら䈒榫催⹨ꪂ浫 ❇㞝վ屝㲒տյվeBayտյվ╵㛿䄬㕙տյվCoupangտյվShopeeտ⽰վMercadoLibreտ璡ն ◘뀐鴳仝┖վAmazonShoppingտ㏇ CoupangCorp Shopee MercadoLibre ⪓杷⴬榾ら䄬㏜╈辑朆狰⭴⮇⮷⪍ 2AAmmazoanzonShopping 3ABLY 2Lꡦaꄅz䄘a䄘d&aLazadaGroup 3Tokopedia 2SShhopoeepee 3SHEIN ㍴2022䇗╈㎁յ紇㎁յ仼儗⽰ꮑ㎁䄬 ㏜榾ら䈒榫MAU唚⯥5⺳ն ABLYCorp Tokopedia SheinsideGroup 4strsetetrCeoerpt 5BPicu&Gnojang 4SShHeinEsidIeNGroup 5AAkkulaukulaku 4Aꡦꄅli䄘E䄘xpress 5Aammericeanriscaanas 陱伺丘䩺簊阞䡽舘2022䇗12僖 嫱MAU(MonthlyActiveUsers)䧗僖䇖㏰孨餠榫䢓 丘䩺全嶏:SensorTowerら䈙䗯䥊յ✳榫䗯䥊 10| ©2023SensorTowerInc.-AllRightsReserved         % ⪓杷┖鰉ꄈTop榾ら䈒榫㱧⶛䇖⺐榫䢓㷯䓪 䇖㏰榫䢓䇗륊&㝶䓪榫䢓ⶭ奃 % 㝶䓪榫䢓ⶭ奃(%) % վվSSHhoEIpNeտeտ㝶䇖䓪㏰ⶭ䇗奃륊僄僄냖⛦ ⪓杷䒍休㶉榾ら䈒榫վSHEINտ䇯⹨㝶䓪榫䢓氳ㄎ撕⪭㱧⶛䇖⺐㝶䓪榫䢓奃❇냖鱳76% ┚⪭☽㜍鼨榾ら䈒榫䎬䡗䄑䋳⴬⚝ⲡն 䇖㏰榫䢓䇗륊(㸱) Ꙟ㵒┱⶟◘䄬㏜氳榾ら䈒榫վShopeeտ榫䢓紮⛮催䇗鰇㱧⶛䇖⺐䇖㏰榫䢓䇗륊╙28㸱ն 陱伺丘䩺簊阞⪓杷┖鰉ꄈTop氳燰ⲁ榾ら䈒榫㱧⶛䇖⺐榫䢓㷯䓪丘䩺丘䩺全嶏:SensorTower✳榫䗯䥊յら䈙䗯䥊 SensorTowerCopyrightReserved202311 S僄h㛻op氳ee榾꺙ら埠䈒䡗榫╙⹠⪓车杷ら 䐂沠◇仝┖榾ら䈒榫վShopeeտ㏇ⷅ䈲㶻重◘յ䄘重璡┱⶟◘⽰䥽紇䄬㏜氳䍠Ⲏ辑朆2022䇗⹠车らShopee餠㷉⪓杷燰ⲁ榾ら䈒榫┖鰉唚⫦⫠ն 全舅╈㎁氳榾ら䈒榫⹠车らꡦꄅ䄘䄘յSheinside⽰┕宿㵖卞⟔䕜䤗儛僗꡿⪝⺚⮇ ⮷饯骱唚⶝瑭4յ6⽰10⺳ն ⪩◇┖鰉ꄈ簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳┖鰉것 ⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉⽰瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGooglePlay儔㏇╈㎁㛻ꡯ䋯䷒ն 丘䩺全嶏:SensorTowerら䈙䗯䥊 ShopeeAmazonWalmartꡦꄅ䄘䄘MeeshoSheinsideGroup ShopsyRelianceIndustries Nike ┕宿㵖卞⟔䕜䤗儛僗꡿⪝⺚ 2022䇗⪓杷榾ら䈒榫⹠车ら┖鰉唚Top⹖创辑䈒榫 2022䇗⪓杷榾ら䈒榫⹠车ら┖鰉唚Top 1☛2☛3☛ ♏辑䈒榫 SensorTowerCopyrightReserved202312 ╈SECTIONT㎁HREE 榾ら䈒榫⭴宿飊ⲡ վSHINEտ牔㷉宿㛚┖鰉⫦⫠յվAliExpressտ⽰վTemuտ宿㛚辑朆狰⭴ 2022䇗╈㎁榾ら䈒榫宿㛚┖鰉唚┚┖鰉㘍Ꝛ唚Top ┖鰉唚┖鰉㘍Ꝛ唚 2022䇗╈㎁䒍休㶉⭴宿榾ら䈒榫վSHEINտ宿㛚┖鰉ꄈ 1SShHeinEsidIeNGroup 2Aꡦꄅli䄘b䄘aba.com 3Lꡦaꄅz䄘a䄘d&aLazadaGroup 4AliEꡦꄅ䄘䄘xpress 1AꡦlꄅiE䄘x䄘press:интернетмаг