分析2023年全球健康与健身应用市场表现与变化趋势：健康与健身，应用市场洞察

䈒榫䄬㏜嬼㴕 ⢹䉔┚⢹骱 ⮇冫2023䇗⪓杷⢹䉔┚⢹骱䈒榫䄬㏜辑朆┚⹩⴬飊ⲡ S˒ensorTower☮篸/陱伺 䥊⼔䬠❠2022䇗⪩◇AppStore⽰GooglePlay峗鷺⪓杷⢹䉔┚ ⢹骱䈒榫䄬㏜氳岑䈲⮇冫♔⹖2023䇗⢹䉔┚⢹骱䈒榫䄬㏜㷤僷ն⪭╈ⴎ䦮⪓杷┘⺱䄬㏜⢹䉔┚⢹骱䈒榫┖鰉ꄈ⽰䷅⪍飊ⲡ懷ꠅ⢹䉔┚⢹骱䈒榫┖鰉唚⽰䷅⪍唚♔⹖㜍鼨⹠车ら辑朆ն䥊⼔⪩嫱⢹䉔┚⢹骱䈒榫䇯⼔䤸科飊ⲡ⮇◸㜍鼨䈒榫懷ꠅ䇯⼔碜免ն䥊⼔⺱休䬠❠篺⪯勆❇⮇冫䅬Ⲃ陸縖 ▽鉯㜍鼨⢹䉔┚⢹骱䈒榫⹠车ら氳䡗Ⱶ篺뀰ն 2©2023SensorTowerInc.-AllRightsReserved ⽬录 ☮篸/陱伺 ⪓杷⢹䉔┚⢹骱䈒榫䄬㏜䔅鈾 ⪓杷懷ꠅ⢹䉔┚⢹骱䈒榫⽰㜍鼨⹠车ら ⪓杷⢹䉔┚⢹骱䈒榫䇯⼔䤸䷒飊ⲡ 勆❇⮇冫ABISHKKING ꄆ憠䰕金 3©2023SensorTowerInc.-AllRightsReserved 䈒榫䄬㏜䔅鈾 ⪓杷⢹䉔┚⢹骱 4©2023SensorTowerInc.-AllRightsReserved ⪓┖杷鰉⢹ꄈ䉔☱┚飃⢹橻骱䗯䈒⯥榫姢䇖 ⹨亍⫦橻䗯氳䏆⿏2020䇗⪓杷⢹䉔┚⢹骱䈒榫┖鰉ꄈ朅奃㘍Ꝛ鲤50%狰滭27☛埠⮡ⷧ⺒╯僄ն ꣮浔亍⫦橻䗯䏆⿏氳⬵䍐2021䇗⽰2022䇗⪓杷⢹䉔┚⢹骱䈒榫┖鰉ꄈ㏰僗䢦㍑蛽⛙☱냖◇橻䗯⯥姢䇖ն것阞2023䇗⢹䉔┚⢹骱䈒榫┖鰉ꄈꄆ鲮┕ⶍ鵠鷺ն 30☛ 20☛ 10☛ ⪓杷⢹䉔┚⢹骱䈒榫䇗䈲┖鰉ꄈ飊ⲡ AppleStoreGooglePlay ⪩◇┖鰉ꄈ簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉⽰瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGooglePlay儔㏇╈㎁㛻ꡯ䋯科ն 陱伺2023䇗┖鰉ꄈ╙것孾⡬ 丘䩺全嶏:SensorTowerら䈙䗯䥊 0☛     F 5©2023SensorTowerInc.-AllRightsReserved ⪓䷅杷⪍⢹☱䉔⟊┚䧏⢹냖骱鵮䈒㘍榫Ꝛ 2018䇗舘2022䇗⪓杷⢹䉔┚⢹骱䈒榫⫂顔䷅⪍⟊䧏냖鵮㘍Ꝛ2019䇗舘2021䇗䷅⪍㘍Ꝛ曎⮇⮷鱳⮽43%յ50%⽰33%ն 2022䇗⪓杷⢹䉔┚⢹骱䈒榫⫂顔䷅⪍鱳ⷧ⺒亍냖28☛紇⩕⪭╈AppleStore䇖⺐顈昦▽飃鲋80%氳䷅⪍ն것阞2023䇗⪓杷⢹䉔┚⢹骱䈒榫䷅⪍簒簘㘍Ꝛ狰滭33☛紇⩕ն ⪩◇䷅⪍簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍♔⹖瑭└亡㱧⶛䄬㏜氳䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺 ㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺2023䇗䷅⪍╙것孾⡬ 丘䩺全嶏:SensorTowerら䈙䗯䥊 35☛紇⩕ 28☛紇⩕ 21☛紇⩕ 14☛紇⩕ 7☛紇⩕ 0☛紇⩕ ⪓杷⢹䉔┚⢹骱䈒榫䇗䈲⫂顔䷅⪍飊ⲡ AppleStoreGooglePlay F 6©2023SensorTowerInc.-AllRightsReserved 䥽┖紇鰉⢹ꄈ䉔♷┚겜⢹僗骱䢦䈒ⶍ榫냖 埫孙⽰◘孙佭⪓杷⢹䉔┚⢹骱䈒榫┖鰉ꄈ♷겜僄냖氳䄬㏜┼╄䄬㏜顈昦▽⪓杷鲤60%氳⢹䉔┚⢹骱䈒榫 ┖鰉ꄈն 2022䇗䥽┊紇孙䄬㏜⢹䉔┚⢹骱䈒榫┖鰉ꄈ鴬ⲡ㘍Ꝛ11%舘4☛埠┖鰉ꄈ♷겜☳2021䇗氳14%┕ⶍ舘2022䇗氳17%ն ⪩◇┖鰉ꄈ簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉⽰瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGooglePlay儔㏇╈㎁㛻ꡯ䋯科ն 陱伺丘䩺簊阞䡽舘2022䇗12僖丘䩺全嶏:SensorTowerら䈙䗯䥊      ⪓杷⢹䉔┚⢹骱䈒榫┖鰉ꄈ♷겜飊ⲡ  % % % % % % 埫孙◘孙⴮紇䥽┊紇孙ꪝ孙╈┱㛻嬤孙 %  % % % % % % %  % % % % % %%  % % % % % % %  % % % % % % % %%%%% 7©2023SensorTowerInc.-AllRightsReserved ⴮䷅紇⪍⢹僄䉔냖┚┦⢹侁骱蜷䈒㘍榫Ꝛ ⴮紇佭⪓杷⢹䉔┚⢹骱䈒榫⫂顔䷅⪍僄냖氳䄬㏜2018䇗舘2021䇗飃鲋50%氳⪓杷⢹䉔┚⢹骱䈒榫䷅ ⪍全舅院䄬㏜ն 2022䇗⴮紇䄬㏜⢹䉔┚⢹骱䈒榫䷅⪍鲽┉塠㘍Ꝛ 32%鶹鲤17☛紇⩕ⶭ⪓杷⢹䉔┚⢹骱䈒榫䔅䷅ ⪍氳59%ն ⪩◇䷅⪍簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ ⴎ䦮䇯⼔⹩朆䷅⪍♔⹖瑭└亡㱧⶛䄬㏜氳䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘      ⪓杷⢹䉔┚⢹骱䈒榫┖鰉ꄈ♷겜飊ⲡ  % % % % % ⴮紇埫孙◘孙㛻嬤孙䥽┊紇孙╈┱ꪝ孙 %  % % % % % %  % % % % % %  % % % % % % % % % % % % 䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2022䇗12僖丘䩺全嶏:SensorTowerら䈙䗯䥊 %%%%% 8©2023SensorTowerInc.-AllRightsReserved 紇⹖㎁╈յ㎁䥽⺐紇յ徦┱䷅⶟⪍◘㘍Ꝛ 2022䇗紇㎁⢹䉔┚⢹骱䈒榫⫂顔䷅⪍朅奃㘍Ꝛ32%飃鲋15☛紇⩕䡗╙⪓杷⢹䉔┚⢹骱䈒榫䷅⪍僄냖氳 ⶝┉䄬㏜ն 2022䇗䥽┊紇孙յ┱⶟◘⽰╈㎁⺐徦䄬㏜⢹䉔┚ ⢹骱䈒榫䷅⪍㘍Ꝛ⺱劫侁蜷㘍Ꝛ曎⮇⮷鱳⮽22%յ16%⽰18%ն ⪩◇䷅⪍簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮 20☛紇⩕ 15☛紇⩕ 10☛紇⩕ 5☛紇⩕ 0紇⩕ ⪓杷╚金䄬㏜⢹䉔┚⢹骱䈒榫⫂顔䷅⪍⹩⴬飊ⲡ  +% +% +%+%-%+%+% +% +% 䇯⼔⹩朆䷅⪍♔⹖瑭└亡㱧⶛䄬㏜氳䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙ ䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2022䇗12僖丘䩺全嶏:SensorTowerら䈙䗯䥊 紇㎁埫孙䥽紇╈㎁(㛻ꡯ)仼儗┱⶟◘╈┱╈㎁⺐徦ꮑ㎁ 9©2023SensorTowerInc.-AllRightsReserved 懷⽰ꠅ㜍⢹鼨䉔⹠┚车⢹ら骱䈒榫 10 ©2023SensorTowerInc.-AllRightsReserved 1 2 3 4 5 6 7 8 ䷅⪍唚 MMyFyitFneistsnPaelssPal FFitibtitbit:Health&FitnessCCaalml.mcom SStrtarvaava FFloloHeaPltehriodTracker WWWeInitgerhnattioWnalatchersHHeaedaspdacsepace PPeelotloontInotenractive 9 WorkoutPlannerMuscleBooster 10 WELLTECHAPPS AAlllTlraTilrsails 1 2 3 CN 4 5 6 CN 7 CN 8 9 10 ┖鰉唚 SSwweatecoatcoinBQRlCooodedScaPnnreerssureAppHABIoSHmKKeINGWorkoutSMiAnisTtrUyoSfHEeaHlthARTepuMblicoobfInidleonesiaFFloloHeaPltehriodTracker SABiIxSHPKKaINcGkinDays紇紇刖刖⟔䕜熭䤗僗꡿⪝⺚FWEitLLnTEeCHssAPPCSoach&DietDMOaYOFUiNtG MBeiijinFgiXtianomeiss վ⢹S䉔w┚e⢹at骱co䈒in榫տ┖氨鰉걵唚⪓杷 2022䇗⪓杷⢹䉔┚⢹骱䈒榫┖鰉唚⽰䷅⪍唚Top 20㘍223䇗00%阭塠䡗㝂╙ⲍ儗䈒僿榫⪓վS杷w⢹ea䉔tc┚oin⢹տ骱⪓䈒杷榫┖┖鰉鰉ꄈ唚朅奃⫦ 鲤28%氳┖鰉ꄈ全舅紇㎁䄬㏜ն ⫠䇗ն3僖劯2䩺0仼SenվsoSrwTeoawtceoriらnտ䈙⪓䈒杷榫┖䗯鰉䥊ꄈ丘狰䩺滭1䡽.2舘☛2埠023 깱⪓杷괐䷅⽰⪍鲡㘍ⲁꝚ⶯3饟8%ꄅ鴒鶹馹鲤䈒1榫.8վ☛M紇y⩕Fitne氨s걵sP2a0lտ22䇗⪓杷䇗 碶阞⻹ꄌ狰滭6☛紇⩕ն ⢹վM䉔y┚Fit⢹ne骱ssP䈒al榫տ䷅⪍┘唚亇ն䬠舅냖20䡽09舘䇗20⹠23䄭䇗♔⮤全⪓杷 陱伺丘䩺簊阞䡽塛舘2022䇗12僖 丘䩺全嶏:SensorTowerら䈙䗯䥊 11©2023SensorTowerInc.-AllRightsReserved 1 2 3 4 5 ╈㎁ KKeeepep 紇紇刖刖⟔䕜熭䤗僗꡿⪝⺚HHuuawaeiwSoeftwiaHreTeeachlntohlogiesZHueampipLife 㛿Shan㛿gha饥iLit簞tlelightsEducationTechnology 1 2 3 4 5 紇㎁ MMyFyitFneistsnPaelssPalFFloloHeaPltehriodTracker PPlalnaetnFietntesFsitnessWorkout FFitibtitbit:Health&FitnessSSwweatecoatcoin 1 2 3 4 5 仼儗 C仼儗O⢹C䉔OⲏAⲁ焱⮵㷀LMTuIna amanedfaactoyrsyCcocookcaoraknaeraFine dNTHTCeoraplthcare վ䄬Z㏜e孨pp餠L榫ife䢓տ辑㛢朆╄狰宿⭴㛚 2022䇗╈㎁յ紇㎁յ仼儗յꮑ㎁յ┱⶟◘⽰䥽┊紇孙⢹䉔┚⢹骱䈒榫MAU唚Top 㶩վ孨Z餠e榫pp䢓L縡ife銨տ㏇⼥ꮑ眦㎁熭յ䤗┱仝⶟┖◘⢹⽰䉔䥽鴒┊馹紇孙䈒璡㏜⢹㛢䉔╄┚宿⢹㛚骱䄬䈒㏜榫榫M䢓A辑U唚朆⶝狰T⭴opն饯骱䎎㏐䄬 䥽┊紇孙 1 CN PeriodCalendarPeriodTracker 2 Conec ABISHKKING teSUS 3 4 CN 5 FFloloHeaPltehriodTracker ZHueampipLifeSSwweatecoatcoin Serpro 1 ꮑ㎁ CCaashsWhalkWalk 2 He Korea althSelf Educationa lR -check 3 CN ZHueampipLife esearchService NationalHealthInsuranceCorporation 4 NHIS 5 SSaammsungsEulenctrgonHicsealth 1 ┱⶟◘ SMiAnisTtrUyoSfHEeaHlthARTepuMblicoobfInidleonesia MINISTRYOFPUBLICHEALTH 2 หมอพร้อม 3 4 CN FFloloHeaPltehriodTrackerZHueampipLife 5 CN PeriodCalendarPeriodTracker ABISHKKING FPleorioHdeTaraltchk䫠er⭴տ藜氳䐂㝶紇䓪㎁榟յ杼┱饇⶟馹◘䈒⽰榫䥽վ┊F紇lo 孙Ca璡len䄬da㏜r榫Pe䢓rioꪂd浫Track⺱er眷տ珒㏇┱⿁⶟վ◘P⽰er䥽