音乐、电影与电视领域的生成式AI：理解对创意产业及消费者的影响

INTRODUCTIONINTRODUCTION Generative AI has provoked extreme upheavals in the entertainment sector.Generative Al has provoked extreme upheavals in the entertainment sector. In music, the impact has been immediate: AI song generators have provencapable of high-quality outputs indistinguishable from songs made by humanartists. In turn, AI-generated tracks have flooded music streaming platforms,where they compete for streams (and royalties).Meanwhile, in Hollywood and the wider film and television industry, AI videoIn music, the impact has been immediate: Al song generators have provencapable of high-quality outputs indistinguishable from songs made by humanartists. In turn, Al-generated tracks have flooded music streaming platformswhere they compete for streams (and royalties). hasn’t meaningfully displaced movies and shows, but its impact on productionworkflows and workforces remains a central concern.What the two industries have in common as far as generative AI goes isMeanwhile, in Hollywood and the wider film and television industry. Al videohasn't meaningfully displaced movies and shows, but its impact on productionworkflows and workforces remains a central concern copyright chaos. That has meant legal battles with AI companies. At the sametime, media companies face an urgent need to build strategies that will ensureconsent and compensation for both rights holders and creators at either(ideally both) ends of AI models and services — training and output — andcurb the onslaught of unauthorized derivatives of existing works, IP andreal-world likeness.A further question in common for creative industries is the use of generativeWhat the two industries have in common as far as generative Al goes iscopyright chaos. That has meant legal battles with Al companies. At the sametime, media companies face an urgent need to build strategies that will ensureconsent and compensation for both rights holders and creators at either(ideally both) ends of Al models and services training and output andcurb the onslaught of unauthorized derivatives of existing works, IP andreal-world likeness.A further question in common for creative industries is the use of generative Audrey Schomer is a media analyst and research editorAudrey Schomer is a media analyst and research editor AI in content production — and how audiences will respond to that use in thecontent they consume, whether with interest, ambivalence or avoidance.In Generative AI in Music, Film & TV 2026, Luminate Intelligence lays out thekey challenges of the tech in entertainment, progress toward solutions viacontent they consume, whether with interest, ambivalence or avoidance.In Generative Al in Music, Film & TV 2026, Luminate Intelligence lays out the at Luminate Intelligence. She previously covered industrytopics and trends in media, digital advertising and emergingtechnology as a research analyst at Barclays, eMarketerand Business Insider Intelligence.at Luminate Intelligence. She previously covered industrytopics and trends in media, digital advertising and emergingand Business Insider Intelligence. licensing and partnerships and flux in consumer attitudes toward AI content. key challenges of the tech in entertainment, progress toward solutions vialicensing and partnerships and flux in consumer attitudes toward Al content. contentsCOTENTS MUSICMUSIC FILM & TVEILM&TV MusiclistenersdiscoverthefirstwaveofAIartists.Music listeners discover the first wave of Al artists. WiththedevelopmentofAImusicgenerationtechnologyledbycompaniesincludingSunoandUdio,atidalwaveofAI-generatedsongshashitmusicDSPsoverthepasttwoyears.With the development of Al music generation technology led by companiesincluding Suno and Udio, a tidal wave of Al-generated songs has hit musicDsPs over the past two years. Withit,severalvirtualmusicartistshaveaccruedmillionsofstreamsacrosstheir catalogs to date — activity roughly in line with typical emerging artists —andcollectedassociatedstreamingroyalties. SeveralhavehadsongsrankonBillboardcharts,mostnotablyXaniaMonetandBreakingRust.WhiletheAIartistslistedherearelikelyamongthemostpopular,definitivelyWith it, several virtual music artists have accrued millions of streams acrosstheir catalogs to date - activity roughly in line with typical emerging artistsand collected associated streaming royalties. Several have had songs rankon Billboard charts, most notably Xania Monet and Breaking Rust. rankingthemisn’tpossibleyetgivenalackofestablishedindustrywidestandardsforidentifyingAImusicatscale,whetherwithdetectionorviaself-disclosure.SomehumancreatorshavevoluntarilynotedusingAIinsongsorclaimedWhile the Al artists listed here are likely among the most popular, definitivelyranking them isn't possible yet given a lack of established industrywidestandards for identifying Al music at scale, whether with detection orvia self-disclosure responsibilityforcertainAIartistsviaDSPartistpages,socialaccountsorwebsites. However,suchdisclosureisnotrequiredonmostpl