2024年美国拉丁裔播客听众报告（英）

Methodology : 2,502 online interviews of U.S. Hispanic/Latino adults age 18+: Conducted in November 2024: Data weighted to U.S. Census and Infinite Dial 2024: Survey offered in both English and SpanishTrended with the Latino Podcast Listener Report2020, 2021, 2022, 2023 editions The Latino Podcast Listener Report 2024: Fact Sheet Since 2020The number ofLatinos that listen topodcasts monthlyhas increased From 2020 to 2023 The U.S. LatinoPopulation hasincreased An estimated 3.1 million people increase From2021to2024The number ofLatinos that watchvideo podcastshas increased Since 2020, The time Latinosspendwithpodcasts each weekhas increased U.S. Latino Podcast Listening Listened to a podcast in the last month: % saying yes Listened to a podcast in the last week % saying yes Time spent listening to podcasts in the last week Average Time in Hours : MinutesBase: U.S. Weekly Latino Podcast Listeners ShareofTimeSpentListeningtoPodcastsAmongU.S.Latinos U.S.Latinosage13+ Source:ShareofEar2014-Q32024 Share of Time Spent Listening toPodcasts Among U.S.Latinos Source:ShareofEar2014-Q32024 U.S.Latinos age13+Spend an average of Listeningto audio each day 40minListeningtopodcastseachday Non-LatinoPopulation age13+Spend an average of 21minListeningtopodcastseachday Source: Share of Ear Q3 2024 Demographics: Gender Demographics: Age Demographics: Location of workU.S. Monthly Latino Podcast Listeners Base: Work full-time or part-time Demographics: EducationU.S. Monthly Latino Podcast Listeners Base: Among those who gave a response Would you describe the area you live in as...?U.S. Monthly Latino Podcast Listeners Demographics: Political affiliationU.S. Monthly Latino Podcast Listeners ConsumptionBehaviors How did you first discover podcasting? Base: U.S. Monthly Latino Podcast Listeners Service used most often to listen to podcasts on: Base: U.S. Monthly Latino Podcast Listeners Do you ever listen to podcasts that have...? % saying yesBase: U.S. Monthly Latino Podcast Listeners Howoftendoyou watchorlistentovideopodcasts? Base: U.S. Monthly Latino Podcast Listeners who ever watch podcasts actively or play it in the background Location of podcast listening most often Base:U.S.Monthly LatinoPodcast Listeners Topfivepodcasts topics ever listenedtoona podcastU.S.MonthlyLatinoPodcastListeners 1. Music2. Comedy3. TV & Movies4. Society & Culture5. Sports 1. Comedy2. Music3. True Crime4. Health & Fitness5. Sports Podcast listening: Monday - Friday When do you listen to podcasts most often during the weekdays? Base: U.S. Monthly Latino Podcast Listeners Podcast listening: Saturday - Sunday When do you listen to podcasts most often during the weekends? Base: U.S. Monthly Latino Podcast Listeners Reasons why you listen to podcasts:You listen to podcasts when you want to...? % saying 'strongly agree' or 'somewhat agreeBase: U.S. Monthly Latino Podcast Listeners Doyou everlistento podcasts with otherpeople? Base:U.S.MonthlyLatinoPodcastListeners Do you ever listen to podcasts together with...? %selecting group of peopleBase:U.S.MonthlyLatinoPodcastListeners Podcasts take on a life of their own after they're downloaded Base: U.S. Monthly Latino Podcast Listeners How important is it to you that the podcasts you listen to...? % saying 'very important' or 'somewhat important"Base: U.S. Monthly Latino Podcast Listeners How much do you agree with the followingstatements about Latino-focused podcasts? Base: U.S. Monthly Latino Podcast Listeners Advertising Perceptions Overall, does knowing that brand advertises on podcastshosted or produced by Latinos make you feel...? Base: U.S. Monthly Latino Podcast Listeners Compared to other places where you hear advertisements,does hearing an advertisement on a podcast make you...? Base: U.S. Monthly Latino Podcast Listeners What types of products or services would berelevant to you on podcasts ads? % selecting serviceBase: U.S. Monthly Latino Podcast Listeners Spanish Podcast Listening Have you ever listened to a podcast that was mostly in...? % saying yesBase: U.S. Monthly Latino Podcast Listeners Podcast listening by language Base: U.S. Monthly Latino Podcast Listeners Topfivepodcaststopics everlistenedtoona Spanish-language podcastU.S.Monthly Latino Podcast ListenersIEver listened/watched a podcast mostly inSpanish 1. Music2. Comedy3. LATAM NewS4. IntI News5. TV & Movies 1. Comedy2. Music3. Health & Fitness4. History5. Politics (tied)5. Sports (tied) Which of the following topics do you everlisten to on a Spanish-language podcast? Base: U.S. Monthly Latino Podcast Listeners I Ever listened to or watched a podcast mostly in Spanish I 2024 How do you usually feel when you listen a Spanish-languagepodcast where the accent is different from your own Base: U.S. Monthly Latino Podcast Listeners LatinoPodcastListener Report2024