2024年印度数字内容消费年度回顾报告

stage for 2025 Today'sPresenters Ritika Singh Vivek Jaiswal Comscore:One Cross-Platform Measurement Solution Focused On Unifying Audiences Across Screens Plancross-platform campaigns that willgo beyond demographics–to interests,attitudes, & behaviors–to reach anytarget audience with Comscore digitaland social. Insightsthat help you understand youraudience’s interests, attitudes, andbehaviors across screens and how varioustouchpoints impact the holistic audienceand consumer journey Measureaccurate incrementality & ROIacross all screens with precision–beyondjust age + gender. Understand how thecampaign is moving the needle with youraudience across key marketing funnelmetrics with our Brand Survey Lifts. Activateyour custom audience targetmedia plan with our made-for-programmaticProximictool–to driveoptimal reach & engagement on Digital,CTV, & Social Agenda Streaming & Social Media LandscapeThe online content platforms that are making a difference. HighlightedMoments that Made an ImpactThe events that shaped 2024 and set the course for 2025. 1.Online UsageOverview India, the Most Populus Digital Population, Shows Stability in Comparison to Other Markets India Platforms Preference in Comparison to Other Digital Markets On Mobile Devices, Apps Dominate Intensity of Usage Online Consumer Profile India U N I Q U EV I S I T O R S P E R D E M O G R A P H I C P R O F I L E A N D P L A T F O R M How Much Time Do Indian Users Spend Online? WhereDo IndianUsers SpendTheir Time? Content consumers are spendingsignificant timeon digital platforms forsocial media, communications andentertainment, indicating a preferencefor convenience andpersonalisedexperiences in an ever-evolving andalways on consumer landscape. The True Scaleof India’sConsumption.The User-centric ViewofSocial Incremental. Total Audience Reach:Deduplicated Desktop, Mobile and Social ComscoreCensusNetworkTags + Server-to-Server integrations 1stParty Traffic Sharing PartnersYouTube, Apple News, Snapchat, Hulu etc. 2.Streaming& Social MediaLandscape CTV Usage isExpanding Globally %YoYMay 2023 vs. May 2024 YouTube:CTV Global Increase DemonstratesSubstantial Potential for Audience Growth YouTube:Cross-Platform Overview Interactive and Localized Content Boosts Creator-Audience Connection The rise of participatory culture allows fans to amplify major cultural events through creative expressions on digital platforms. Indian creators are innovating content strategies by incorporating regional languages and global sounds, broadening their audience reach. Interactive programming, such as Samay Raina’s “India’s Got Latent,” exemplifies the successful fusion of creator content with fanengagement in 2024, but is embroiled in controversy in 2025. Trends like “MoyeMoye” and songs from popular films have gained massive views, indicating a shift toward collaborative and community-driven content creation. Major collaborations among creators, such asCarryminati’sparody involving multiple influencers, highlight the power of collectiveengagement to captivate audiences. Spotify: The Streaming Audio Leader in India S P O T I F Y-T O T A L H O U R S S P E N T T R E N D SpotifyWrapped: 2024,the10thAnniversaryEditionInsights This annual interactive andpersonalisedexperience that the streaming audio companyoffers to its users generates UGC content, anopportunity for social virality. •The most-streamed track in India is "Pehle Bhi Main" by Vishal Mishra and Raj Shekhar, which garnered over 228million streams •Arijit Singh continues to reign supreme as the most-streamed artist for the fourth consecutive year•One of the standout trends from this year's Wrapped is the dominance of Punjabi music-Artists such as KaranAujla, Diljit Dosanjh, and Badshah have made their mark, securing spots in the top 25 wrapped artists in India, withAujla ranking at #11, Dosanjh at #14, and Badshah at #22•On the Podcast front-"The Ranveer Show" emerged as the most popular podcast in India, followed by "The JoeRogan Experience•Women-led podcasts made a strong impact this year, with five out of the top ten new podcasts launched on Spotifybeing female-led initiatives, including "Madly InKaadhal" and "Call Me Hopeful." Instagram Reels:Scrollable Videos by Engagement CoveringIndian Brands, Media, and Content Creators T O T A LA C T I O N S% C H A N G E O N I N S T A G R A M R E E L S Top #1GlobalDuring2024 H1 Reels Source:ComscoreSocial, Metrics & Trends, IN*All and IN-Influencers,Instagram reels, Total, from January 1 to June 30, 2023, and 2024. On Social Media,Instagram and FacebookCommand Users Attention S O C I A LN E T W O R K I N G E N T I T I E S–U N I Q U E V I S I T O R S&I N T E N S I T Y O F U S A G E–W E B&A P P S–D E C E M B E R 2 0 2 4 Growing Audiences on Social Messages and Networks… 2.Streaming&SocialMediaLandscape Weekly Social Scorecard Scan the QRcode for freeaccess to alllast week'sdata! I N D I A NB R A N D S&I N F L U E N C E R S S O C I