奥美时尚-HLA海澜之家父亲节创意提案

2019ᆿ谛ᜓڠ఺൉礯 byJUNGLE&CO.2019.03.23 Agenda փ砮ፓጱᒽኼ௏᪠ڠ఺蔭ሿփ砮砺֢ փ砮ፓጱ 贻“ᆿ谛ᜓ”಑Ӥၹᄰԏ疑ጱ篒玢 1.瞱ᖅڥአᆿ谛ᜓCampaign牧ीےߝ粞অ眤ଶ牧犐੄ߝ粞ٖ窩牐 2.׵۠വଠ珶ߝ牧گ筕ᜓ෭ᲀࠓԣ࿈牐 ᒽኼ௏᪠ 1.蝢鉑ڠ఺ಋྦྷ牧ڠ蝨癩皥玕ጱᆿ谛ᜓ୵虡 ౯ժᦊԅၹᄰԏ疑ጱᆿ谛୵虡牧ଫᧆฎ物ӞӻๅჅำጱ牏Ո௔玕ጱ牏୏กጱ牏磪ኞၚ眐蚕ጱ牏ଟ认ጱ牏Ⴥ礖ጱ牏ဌ磪蚣ᐶ眤ጱ碝অᇁᇁ 2.ࠏ蚏“ԣᐑᇔ蝑ᆿ谛”ጱཿ磭 箬֢ᜓ෭蝑ᐑ࿈穢牧薼ۖ窞ᩇᘏᨻԣᐑᇔጱཿ磭۱ᤰၹᄰԏ疑౮ԅ蝑ᕳᆿ谛ጱ磧֯鉝ೠ ڠ఺蔭ሿ ᥤ᷇ڠ఺ IDEA 1 12 ᆿ穇ࣖࣁဉݎӤ牧穇د绝፳ᬳ蔬ᤸᇁᇁԅ穇د碉ቘ蔬๐ 34 ᆿ穇ᶎ੒᳒賻盏ᒞ牧ኮᶎਧ໒牧᳒賻೉ᬱ牧 ܻ๶鉖ฎӞୟ೯ࣁाӤጱᆙ粙 ᳒賻୏তݻݦᑏۖ牧೯፳ݚӞୟᆿྮԅ穇دଣᐞኞ෭ጱᆙ粙 56 ᇁᇁ݇ےԧ穇دጱ霙ۖտ牧 ޾೭کԧ᪒ྍ٢٠ጱ穇د୏ஞጱݳᆙ ᆙ粙Ӿ牧穇دጱ郥誇ರԧ牧ᤩ蝁֘ᴺ牧ᇁᇁ᧣ጼጱࣁ穇دጱᎪ腎ӤᓋӤᛔ૩ጱݷਁ 78 穇دಋ೭茐ॹᇫ牧ᆿྮԅ甇ଣᐞ牧ଚݳ୽ኸ盢 ᳒賻᫨獈ԡ瞆 910 ԡ礰Ӥ硯፳ᆿ穇ࣁ穇دय़਍ླӱَᐑӤጱݳᆙᆙ粙ۖԧӞӥ牧穇دԅᇁᇁଃӤ਍ॊଌ 1112 穇دጱ৒ᐑሿ࣋牧ӷӻ疑ସጱݳ୽ᆙ粙Ӿᇁᇁ牏穇د޾क़ਃ穇ࣁ礰Ӥሻሻٍ 1314 ᳒賻᫨ݻӞ๜ፘٙ牧ፘٙ᯾硯፳ᆿྮጱݳᆙ牧犥现穇دጱ獊疑ᐰ ᇁᇁݳӤԧፘٙ 1516 ᳪݗᒊ፳穇دӞ疑ӣݗ牧穇دಋ൉ၹᄰԏ疑ጱᐑߝ蔽 ᆿ谛绝Ӥԧ穇دଃ๶ጱၹᄰԏ疑ᥜ๐牧穇دԅᇁᇁ碉ቘ蔬ᶾ牧ᆿ穇᧣碉౮ೌᆙጱ甠ா 1718 ᳬط輐ᳬԧӞӥᆿ穇犥ፘݶጱ甠۠ࢧکԧӣ܈ଙ獮ጱ໏ৼ SUPER/褛֎ฎ磧অጱᐑᇔ 1920 ᆿ谛ᜓ盠Ԕ SUPER/ᆿ谛ᜓ盠ԔၶሿLOGO 1³47 6’8910 1111³1417 161’181920 ᆿ谛ᜓ盠Ԕ IDEA 2 12 ৖د蛭ࣁ৖دଥ᯾牧य़्߻ေ፳ੜካ਎ࣖࣁ瑿Ӥ೪፳Ԕṛ牏Ԕṛᤩञ౮瞆੻ጱ໏ৼ VO:౯మᥝ֦ଘਞᳩय़VO:మԅ֦ժԣӞॺय़瞆ৼ 34 ੜካ਎ࣖࣁჿฎᢺ遃ጱ礰獮牧 犢೭፳ᢺ遃ኮኮ牧ჿ᚜牏ჿಋᜋ୸ ੜ穇਎ࣁ᳒ৼ獮牧绝፳ঌঌጱṛ蚤ᶖ VO:૶磭֦獅ჿڠ蝨ێVO:૶磭֦ݢ犥ࣙ瞱狶ᛔ૩ 56 ੜካ਎᪡ᬰ჋်穰Ӿੜካ਎ࣁ艟ࣥӤॷ᪒ VO:౯૶磭֦ٚ玄碁ӞᅩVO:౯૶磭֦ᅾᆽኞၚ 78 ੜካ਎ࣁ獍ࢮ᯾ឌ纩܉ੜ穇਎胙፳ԡ۱牧ࣁ਍໊ᳪݗ੒፳ᇁᇁഀಋ VO:౯మଃ֦辘჋ӮኴVO:౯మᥝ֦眸ᅩᳩय़ 910 ᇁᇁԅ֦మԧ鉖ԍग़ 犡ଙᆿ谛ᜓ ֦మԅᇁᇁ狶犚Ջԍ牫 ἓ੽牧ၶሿਁ癷 ἓ੽牧ၶሿਁ癷 Ending ੜ穇਎൉፳ၹᄰԏ疑ጱ蔽ৼ牧ݻ᳒賻鉟๶ VO物ᇁᇁ牧ᆿ谛ᜓ盠Ԕ 1³47 6’8910 ᇁᇁԅ֦మԧ鉖ԍग़ 犡ଙᆿ谛ᜓ ֦మԅᇁᇁ狶犚Ջԍ牫 111 य़粙ᥤᥧ IDEA A 褛֎ฎ磧অጱᐑᇔ ! HAPPYFATHERS’DAY ;# ! HAPPYFATHERS’DAY ;# ! HAPPYFATHERS’DAY ;# ! HAPPYFATHERS’DAY ;# ! HAPPYFATHERS’DAY ;# ! HAPPYFATHERS’DAY ;# กจവ艦 襚ୌ锔ᆿ穇 ๱࿯ᆿৼ ޓ疧ᆿ穇 磷ੜỨᆿ穇 茙ৼ؋ᆿ穇 IDEA B จଷᇁᇁ B-1 ᇁᇁ੒ᛔ૩ጱᥝ穩盄ṛ ੒ጮᤕᤔ犖ฎ HAPPYFATHERS’DAY ;# #øø] #Çøø] ᇁᇁ盄臺ஞ犢ጱஞ௏ ᮷臺ࣁԧᤕᤔӤ HAPPYFATHERS’DAY ;# #øø] ᇁᇁ盄ӫ眐ॠॠ绝蹇ᕖᤕᤔ犖犋ᚵ HAPPYFATHERS’DAY ;# #¢øø] ᇁᇁ盄Ⴥ礖疰猟瓲ॠጱ ༆讔ᤕᤔӞ໏ HAPPYFATHERS’DAY ;# ᇁᇁᆽ臺᰸᮷臺ࣁ౯޾32/2ᤔӤ HAPPYFATHERS’DAY ;# #øø] B-2 ᇁᇁ੒ᛔ૩ጱᥝ穩盄ṛ ੒ጮᤕᤔ犖ฎ HAPPYFATHERS’DAY ;# #øø] ᆽ笖犝ጱᇁᇁ 蔬礗᯾࿞ᬱ耬Ӟկᤕᤔ HAPPYFATHERS’DAY ;# #øø] 薹豙ᇁᇁጱ鉝ೠࢯᵙ疰ฎ犢ᆽጱᤕᤔ᮷蝑ᕳ犢 HAPPYFATHERS’DAY ;# #øø] ᇁᇁᆽ臺᰸᮷臺ࣁ౯޾ᤕᤔӤ HAPPYFATHERS’DAY ;# #øø] փ砮砺֢ 1 ᰒ੒穇௔窞ᩇᘏ牧಑蝨ٍ磪ᲀࠓێጱٖ਻ 珅୚穇௔蝑ᐑ牧ڠ蝨ٍ磪փ砮諆ێጱᐒԻٖ਻牐 ᦾ᷌物ѼᇁᇁӤᬃৼጱ眐Ո牧鉖ᬃৼጱ蝨ࣳ趂ѼѼ616牧ᇁᇁ磧૳ጱᮎӞॠѼѼᇁᇁጱ蔬礗耬Ջԍ牫穇د磧Ꭳ螇ѼѼᇁᇁӫંጱ෸੢ᶶᳯѼ Ѽ穩಑獤牦౯ᕳᇁᇁ砇ڊԧჿ獤蝨ࣳѼ փ砮୵ୗ物 -螩᧗ੜᕁԡKOL獤Ձࣁၹᄰԏ疑ԅᇁᇁ೴鉝ᐑᇔጱ鉑纷牧ଚἩۜ窞ᩇᘏบڊԅᇁᇁᨻԣጱၹᄰԏ疑ᆿ谛ᜓᐑᇔ牐 -ࣁ盏玡牏ᎣԒӤ牧蝢鉑൉ᳯ犌窞ᩇᘏᬰᤈ԰ۖ牧ࠏ蠣窞ᩇᘏԅᆿ谛ᨻԣᆿ谛ᜓᐑᇔጱཿ磭牐 -ࣁ盏מ獍ռݩ现๏݋瑹ଠޞӾಭ硯ᥤ᷇现ࢶ෈ٖ਻牧ᬰᤈփ砮现獤Ձ牐 ٖ਻纈舰 Ѽ穩಑獤牦౯ᕳᇁᇁ砇ڊԧჿ獤蝨ࣳѼ 1.犌෸੢绝砇遞KOLᬰᤈݳ֢牧ፗ砮KOLࣁၹᄰԏ疑ମᱻӾԅᇁᇁ೴鉝ᆿ谛ᜓᐑᇔጱ鉑纷牧೴鉝砇蟴ڊ蝒ݳᇁᇁ绝፳ጱᆿ谛ᜓᐑᇔ牧ԅၚۖीے窕ᰁ޾ىဳଶ牧׏ᬰ穇௔罭Ӵጱᨻԣཿ磭牧ଚ蝢鉑ၚۖᩪ蝑犭ణڭ޾ᐑፋ 2.ၹᄰԏ疑ਥොᨴݩݎ૲ٖ਻“ᆿ谛ᜓᐑᇔ竃ܔ”牧ݶ෸犖犌෸੢绝砇遞KOLᬰᤈݳ֢牧獤Ձڊ甇ժጱ“ᆿ谛ᜓᐑᇔ竃ܔ”牐竃ܔٖ਻ԅၹᄰԏ疑ᆿ谛ᜓᐑፋ౲ٌ犢珶ߝᕟݳ牧୚੕罭Ӵᨻԣၹᄰԏ疑Ծߝଚบڊ獤Ձ牐更多方案资料关注公众号：精英策划圈 2 จଷᇁᇁጱ෸੢य़᧣礚 ᕚӤᦾ᷌物 Ѽ聲ᇁՋԍଷ牫ᐑᇔெԍ蝑牫 Ѽ磧਻ฃࡅ୮ᇂጱจଷѼߺӻจଷ聲ᇁ磧ᆽ聅Ѽᶶ疑จଷ聲ᇁ矎ᤈѼߺӻจଷ聲ᇁ磧ࠌݛ փ砮୵ୗ物 -ګ֢จଷԆ᷌԰ۖH5牧Ԇᥝአԭ盏מᒒጱݎ૲犌ಭ硯 -ٌ犢竇螇አፘىᦾ᷌犥ࢶ෈୵ୗ珊ሿ០ᲀٖ਻ Thanks