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2杝0用24畀䎃ㅷH晥1ⴀ嵳蠒Ꝉ䫣デ 翸搋Ⰼ椕䋑㖞涸DTCㅷ晥ծㅷ碫㉁ㅷծ䎛デ⿺ⰻ㺂蠒Ꝉ Ⱒ✵䧮⟌ GoodsFox➝絏 䰘峯㻋⸔⸂ㅷ晥㉁㹻㹊梡Ⰼ椕⻊歏㉁欰䠑㟞Ɤկ G歏o㉁od絑sF蠒o罏x䲿僽⣘Ⰼ溏椕妴D鷥TCㅷծㅷ畊晥㼆侨ⴔ䰘區ⴔծ區䋑䎂㖞〵蠒Ꝉ荝瘝⸂倰✵꬗⚹涸Ⰼ椕侨 剣〵碛✻荝⸂剣✵碛ⵄ猰欽䪮㣐肅侨⟧研剣+➃ꣳ䊨Ⱆ兰぀腊䪮僽助⚁䒸⚌곭涸⟱Ⰼ⚌椕涸蠒蠒ꝈꝈ㣐侨侨㶶研⻊䎂կ剣侨碛㶶✻⻊鸑涸鵂兰䲿腊⣘䒸㢴乾絶䏞䌐涸⸔蠒⟱Ꝉ⚌㣐䲿侨⼮研➢剪䋑⸉㖞⿺峯䊨㻋Ⱘծ❡ㅷ䩧Ɀ鸣瘻⟱⚌ծ蠒Ꝉ瘻腊⻊殜涸ծ㉁⴯⚌䠑Ɀⰻ瘻㺂ծⵌ蠒䲀Ꝉ䎛ⰻ䪄㺂遤欰瘝❡蠒⿺Ꝉ侨Ⰼ㶶Ꝇ餴騟❡涸盗侨椚㶶կ⻊佪桧㹊梡兰 SHOPLINE➝絏 嵳涸⟱⚌紩䪮助剪⸉Ⱆ぀կ S♧H㹻O䚪PL鿈IN⡙E✵Ⰼ倝椕⸈ꨪ㗗㈒鍒⚁Ɀ岤倰✵呩鸑㉁鵂ㄤ杝Ⰼ用椕畀ꨪ⸔㈒⸂禹騗絡㞯剪歏⸉㉁㉁ㅷ晥僽ⴀ ⧩皍錜⽀䒓鴺佞➚ծ鷅SH宠O匧PL荝INծE♸䊺㹐䒊䨪用Ⱏ⺫饒䭍Ⰼ僽椕S灇H〄O务PL䗱IN㖈Eⰻ猥涸䭯紨涸2⟱00⚌0➃⟟㕂⸉꣢⡤⻊禹㔙ꢭ䎇䧭䵨⸆䒊䌐✫⸔➢㢴䒊㹻畀騗ծ㞯崨歏ꆀ㉁ծ⟱佅⚌➰㹊ծ梡暟ㅷ崨晥ⵌⴀ㛆嵳雲կ涸剪Ⰼ⸉Ꝇ⺫騟䭍剪Lⰻin涸syⰌծ椕FM濼SぜծㅷSa晥mկebikeծInTheStyleծPeterJacksonծLush㖈 GoodsFoxⰖ⠍〿❡ㅷ霚欽SHOPLINEⰖ⠍〿⟱⚌ⴀ嵳䫣デ ⚥㕂⟱⚌ⴀ嵳馋⸷Ⰼ椕DTC杝用畀䲀䎛馋⸷ ⴀ嵳掚꡶ㅷ碫呩⢾ⴔ區Ⱒ✵䧮⟌ ⚥㕂⟱⚌ⴀ嵳馋⸷ 馄85%⟱⚌㼆䋒㽷嵳㢪䋑㖞⯎忘⥌䗱 务㕂騗㞯歏㉁䭯絯ꅺ佞悶⸂ ꥥ满絑崸Ⰼ椕⻊涸傈渤⸈帿ぐㅷ碫涸⟱⚌鿪㖈⸈鸟ⰦⰌ椕⻊鵳玐鸑鵂⴯倝䪮助ծ餴ꆄ䫏Ⰶㄤ劥㕼⻊䧶殜瘝䩛媯獤匧䒓䬪㕂꣢䋑㖞կ湡⵸务㕂⟱⚌㖈嵳㢪䋑㖞涸䬪㾝䊺絑匬䒊饰䧭擿涸❡⚌⡤禹կ 呏研BeyondClick〄䋒涸շ2023䎃务㕂⟱⚌ⴀ嵳⥌䗱䫣デո87.6%涸「霄⟱⚌㼆嵳㢪 ⚌⸉䋒㽷䭯⛙錜䙖䏞馄鵂60%涸⟱⚌雦够的㾝Ⱖ嵳㢪⚌⸉暵ⵆ僽倝Ⱓ涸ⴀ嵳⟱⚌㾝梡ⴀ刿䔂涸⥌䗱կ 务㕂騗㞯歏㉁僽务㕂絑崸輑ⰆⰌ椕⻊涸ꅾ銳璬〡ㄤ䒸乾 2023䎃⚥㕂⟱⚌ⴀ嵳⥌䗱靈灇 7% 5% ꬋ䌢剣⥌䗱劍䖉䘯鸟〄㾝鳅剣⥌䗱劍䖉珘⚥剣⼮ ♸2022䎃䭯䎂 鳅尵剣⥌䗱꨽銳傞ꢂ䛪㢕 侨研勻彂Beyondclickշ2023䎃务㕂⟱⚌ⴀ嵳⥌䗱䫣デո 2019-2028䎃⚥㕂騗㞯歏㉁䋑㖞錞垷 44% 43% 鵛䎃勻䖤渤✵㕂ⰻ㢪佟瘻涸䪜䭯务㕂騗㞯歏㉁ㅷ碫鴽枡〄㾝䊯㔿✫Ⱖ㖈Ⰼ椕歏㉁곭㚖涸㖑⡙䎇䭯絯㾝梡ⴀ䔂⸢涸㟞Ɤ悶⸂䧭⚹务㕂絑崸Ⰼ椕⻊鵳玐务涸Ⱒꝶ璬〡ㄤ⸓⸂彂屮կ㖈㕂꣢㽻꬗务㕂涸騗㞯ⴀ〡歏㉁⚹嵳㢪嶊餩罏䲿⣘✫刿㢴䚍⟟嫱넞涸㉁ㅷ鷥䭊⸈䔂✫务㕂♸Ⰼ椕絑崸⡤涸匹⸓♸ざ⡲㖈㕂ⰻ㽻꬗㸐⚹务㕂⟱⚌䲿⣘✫䬪㾝㕂꣢䋑㖞涸倝劼麁 䲀⸓✫务㕂ⵖ鸣⚌涸㟞Ɤㄤⴀ〡館僒涸的㣐鵳♧姿⤛鵳✫务㕂絑崸涸籖虽կ ꥥ满务㕂騗㞯歏㉁涸倝♧鲰㟞Ɤ劼麁涸ⵌ勻⟱⚌꨽銳鵳遤刿帿㽻妃涸鲮㘗ㄤ靈侮⟄䪾䳣鵯♧劼麁㹊梡䭯絯㟞Ɤկ *呏研շiRearch2024䎃务㕂騗㞯歏㉁鲱⟝剪⸉ㅷ碫䫣デո곫雦荛2028䎃务㕂騗㞯歏㉁䋑㖞㼜⟄11.3%涸䎃㖲㢕ざ㟞Ɤ桧琁㹁㟞Ɤ鴪ⵌ2.4♰➉繠⯋կ 25%25%35%4%12%14%13%12%9%9% 201920202021202220232024e2025e2026e2027e2028e ⚥㕂騗㞯歏㉁䋑㖞錞垷♰➉繠⯋㟞鸟% 侨研勻彂շiRearch2024䎃务㕂騗㞯歏㉁鲱⟝剪⸉ㅷ碫䫣デո 务㕂⟱⚌ⴀ嵳鵄Ⰶ❡ㅷ⸂ծㅷ晥⸂꣌媯 ❡ㅷ⸂ㄤㅷ晥⸂姻㖈䧭⚹ⴀ嵳⟱⚌涸呍䗱畊✰⸂ 鵛䎃勻ꥥ满务㕂ぐ碫䪮助䧭擿ծ⣘䎾Ꝇ腊⸂䲿⼮务㕂⟱⚌ⴀ嵳倰䒭刿⸈⚪㺢务㕂 ⟱⚌ⴀ嵳姿Ⰶ⟄❡ㅷ⸂ծㅷ晥⸂⚹㼋ぢ涸4.0꣌媯կ ♧鿈ⴔⴀ嵳⟱⚌⸈㣐灇〄⸂䏞ㄤ劥㖑⻊❡腊䫏Ⰶ⟄❡ㅷ炽㹊⸂ㄤ䚍⟟嫱輑Ⰶ䔲㖑կ㖈騗㞯歏㉁涸⠍㢴絈ⴔ곭㚖务E-bike偽毟僽鵛䎃勻㢊「澏湡涸掚꡶ㅷ碫絩偽➃劼ㄤ3D䩧⽪劼⛓た㸐䊺鴽鸟䄕饰⚹务㕂ㅷ晥ⴀ嵳涸倝❭挿կ呏研GoodsFox〄䋒涸2023䎃♳ ⼱䎃ⴀ嵳ㅷ晥䫣デ儑爙㖈鵘⸓ㄤ䨪㢪饋麤涸ㅷ晥䫏佞嚸⽀务剣7㹻歏⸓荈遤鲨ㅷ晥騯魧⵸20ぜկ⫸UrtopiaծMokwheel鵯呋涸ㅷ晥䊺搬䧭⚹E-bike嵳㢪䋑㖞涸倝Ꝙ⸂ꆀ㾝梡ⴀ䔂㣐涸畊✰悶⸂կ 〥♧鿈ⴔ䒓㨤岤ꅾㅷ晥佪渤䩧鸣荈魧ㅷ晥鳹霋䏞匬䒊欽䨪䗱兰կGoogleշ务㕂Ⰼ椕⻊ㅷ晥2023ո䫣デ䭷ⴀ梡꣌媯务㕂ㅷ晥剒ꅾ銳涸䊨⡲㽠僽䩧鸣剣䠑⛐涸䊵䒗⻊⽰ㅷ晥涸⟟⧩䠭կ濼ぜ㕂餗繠㥿ㅷ晥蔄銯㶩㖈ㅷ晥ⴀ嵳务荝⸂✵䮔䱡⚎倰繠㷖涸ⰻ巑ㄤ劥餘㖈❡ㅷ⺫鄳霃雦♳䬌⿡㢪㕂㤱⢸ㅷ⯎忘满ⵠ匣⽪韌涸涸务㕂굥ꫬ蔄櫘ծ紤ꂁ랕ծ륫郐瘝կ䩧鸣♶♧呋涸务㕂굥繠㥿❡ㅷկ ♶ꦼ溏ⴀ务㕂ㅷ晥ⴀ嵳⛲㢅✵넞餘ꆀ〄㾝꣌媯կ赡搬䔲➚⟱⚌䭆剣倝♧鲰涸ⴀ嵳紤ⵄ告ⴀ嵳涸畊✰⸂⣜傊♶㼭կ㟞䔂❡ㅷ涸炽㹊⸂絈ⴔ䋑㖞䩧鸣䊵䒗⻊涸ㅷ晥锐䙁僽4.0 ꣌媯ⴀ嵳⟱⚌呍䗱畊✰⸂涸Ⱒꝶկ ⴀ202嵳0䎃4荛.➚0 ⟄⡛꣡⸈⧩❡ㅷ⚹⚺涸㕂꣢館僒ⴀ〡 ⟱⚌剪⸉饋麤䔂⸷饰 ⴀ嵳⟱⚌⼮紩❡ㅷ⸂ծㅷ晥⸂ 歏㉁䎂〵⚹넞꣡⸈⧩❡ㅷ䩧䒓嵳㢪Ꝉ㈒庈麤 ⚥㕂⟱⚌ⴀ嵳涸㔋⚡꣌媯 ⴀ20嵳08-2301.90ⴀ20嵳00-2200.70ⴀ19嵳78-1199.90 侨研勻彂36宀灇瑕ꤎշ2023-2024䎃务㕂⟱⚌ⴀ嵳〄㾝灇瑕䫣デո2024.1 务㕂⟱⚌ⴀ嵳㉁劼 倝Ⱓ䋑㖞䘯鸟〄㾝䧭⚹⟱⚌ⴀ嵳倝湡涸㖑 ⻌繠ㄤ銯妍瘝䧭擿涸嵳㢪䋑㖞䭆剣㗏㹊涸絑崸㛇炄ㄤ鳅넞涸嶊餩罏餝 ✈⸂կ鵯❈㖑⼓涸嶊餩罏䎂㖲佐Ⰶ鳅넞嶊餩悶⸂䊭㣐剣ⵄ✵⟱⚌鸑鵂䒓〄絈ⴔ䋑㖞勻䬪㾝⚌⸉կ 鸑鵂嵳ざ⠔涸务⚎㖑⼓䧭プ㕂➃㖲GDP侨䰘儑爙务⚎㕂㹻㾀字佐Ⰶ宐䎂鳅넞餝✈⸂넞嶊餩䋑㖞⵸兞䎛ꢢկ騗㞯歏㉁ծ倝嶊餩ծ爢❜俒㬛ծꆄ輑猰䪮ծ⟱⚌剪⸉ծ倝腊彂瘝䧭务㕂⟱⚌ⴀ嵳务⚎涸掚꡶饋麤կⰦ务腊彂鲮㘗䊺䧭⚹务⚎ぐ㕂㹻〄㾝䧶殜呍䗱⛓♧⪶欰㥵⯕ ⠃ծ굥⸂ծ掚⸂〄歏瘝ㅷ碫䊭㣐䋑㖞꨽宠エ䒸馊勻馊㢴务㕂倝腊彂 ⟱⚌鵳Ⰶկ ⚎⽂❇㖑⼓涸侨㶶絑崸姻䘯鸟㟞Ɤ⸈⛓䏐㣐涸䎃鲽嶊餩纈⡤ㄤ⤑ⵄ涸㖑椚⡙縨⚹务㕂⟱⚌涸嵳㢪的䓎䲿⣘✫倝涸⸓⸂կ⚎⽂❇䚪➃〡馄鵂6.7➉⟄䎃鲽➃⚹⚺➭⟌刿䡦䠑䱹「倝됮✲暟䕎䧭✫儑衼涸" ➃〡紤ⵄ"կ呏䰘Worldometers涸侨䰘䨔荛2021䎃8剢⚎⽂❇➃〡涸䎂㖲䎃륁♶駈29㿨Ⱖ务60%⟄♳涸➃䎃륁㖈35㿨⟄♴կ鵯♧䎃鲽 ⚂崞駟涸嶊餩纈⡤⚹务㕂⟱⚌䲿⣘✫䊭㣐涸䋑㖞悶⸂ㄤ〄㾝瑟ꢂկ 100000 90000 80000 70000 60000 50000 40000 30000 20000 10000 87661.5 3317.17.4 55 70 98.6 111.8 ⽀⡙涰♰➃ ⴀ嵳⟱⚌㖑㚖ⴔ䋒䞔ⲃ 22⻌.8妍4% 26⚎.8妍4% ⠛絡湡涸㖑 倝Ⱓ湡涸㖑 30⻌.9繠7% 27.65% 20⽂.6妍9% 銯妍 17.02% 务繠崍 务⚎ 27⽂.5繠8% ꬋ崍 25.54% 19.88% 19.88% ⽂❇ 21⚎.9❇4% 2⚎7.⽂36❇% 2㣐0.峕16崍% 侨研勻彂涰捃兰腊 嵳ざ⠔䧭プ㕂➃㖲GDP ⚎⽂❇ぐ㕂➃〡侨ꆀ 277.7 53708 30447.9 41079.5 25056.830146.9 侨研勻彂36宀灇瑕ꤎշ2023-2024䎃务㕂⟱⚌ⴀ嵳〄㾝灇瑕䫣デո2024.1 0尪暵꣚翫ꁽ⼦㝜㼷猰㪭暵꣚削䊼卌 ⽪綇䏞歒 螨끩䖒勻㺉銯❇馊叐⽂㚅㻠 岲罈㕂䮞 侨研勻彂Datareportal36宀灇瑕ꤎ侮椚倝⸈㗗⚎䋷寲俒蜟 Ⰼ椕䎛デ䫏佞掚⸂㕃 务㕂ⴀ嵳ㅷ晥Ⰼ椕䫏佞掚⸂㕃 侨研勻彂GoodsFox絡雦务㕂㣐꣣㖑⼓㖈Ⰼ椕Ⱖ➭㖑⼓涸䫏佞䎛デ侨2024䎃1-6剢 TOP8ⴀ嵳ㅷ碫Ⰼ椕䫏佞掚⸂㕃 TOP1 剪鄳 TOP2 䩛劼♸侨瀦 TOP3 歏腰⸅Ⱆ TOP4 繠㥿⚡䫡 侨研勻彂GoodsFox絡雦务㕂㣐꣣㖑⼓㖈Ⰼ椕Ⱖ➭㖑⼓涸䫏佞䎛デ侨2024䎃1-6剢 TOP8ⴀ嵳ㅷ碫Ⰼ椕䫏佞掚⸂㕃 TOP5 盲⺫ TOP6 鵘⸓♸䨪㢪 TOP8 ⥂⨴ 棟㹈♸遥欰暟 TOP7 侨研勻彂GoodsFox絡雦务㕂㣐꣣㖑⼓㖈Ⰼ椕Ⱖ➭㖑⼓涸䫏佞䎛デ侨2024䎃1-6剢 ⴀ嵳掚꡶ㅷ碫䫏佞ⴔ區 剪鄳ㅷ碫䫏佞ⴔ區 剪鄳碫「蒜傈ծ㷍蒜䕧ㆇ僈儑 䎾㷍剪껑♸蒜傈爞暟嚋䙁鷓傞㟞⸈䎛デ䫏佞կ 剪ⴀ嵳鄳剪ㅷ鄳碫⟱㖈⚌䎃〳ⴲ潐ㄤⲥ䎃Ⱒ务ꝶ㖲蒜ッ挿梡鵳鳅遤僈蠒儑Ꝉ涸կ㟞Ɤ馋⸷䒊㥵稒䫋1剢僱ⵄ㢙欽䰃倝㷍䎃ծㄤ嫢僱❵蒜蒜餝ծ暟昿掚❵惐蒜㟞⿺䔂嫳ㅷ⚌晥㷍刕㤎⯕劼5⚺-6剢䩧 25000 20000 15000 10000 5000 ❡ㅷぜ獦 TOP1䏅Ꝃ掚䫏㉁ㅷ ⟟呔 ❡ㅷぜ獦 TOP2䏅Ꝃ掚䫏㉁ㅷ ⟟呔 ❡ㅷぜ獦 TOP3䏅Ꝃ掚䫏㉁ㅷ ⟟呔 0 2024-01 2024-02 2024-03 2024-04 2024-05 2024-06 䫏佞䎛デ侨倝㟞䎛デ侨 Ⰼ椕䫏佞馋⸷ 5000 4000 3000 2000 1000 0 2024䎃剪鄳遤⚌掚䫏嚸 䏅Ꝃ 㖑⼓侨 AEcatisvyePDereezsys- 39.95USD 2-in-1Shorts 29.95USD BackDlersessAsctive 34.95USD EmGiolyldMMetaaxlilicDress 25.9USD EiMleaexniPDrrienstsed 77.9USD LizMeiwniPDlreeastsed 66.9USD nTeicekHBaaltcekrleVs-sDistressed... 30USD HSeomlidRRuuchffeledTube.... 18USD LSinheonuPldaedrdTeied-SideTopAnd... 50USD 01 HALARA 36 02 BellaBarnett 16 03 Micas 46 04 SILKSILKY 19 05 MOOSLOVER 13 岤䊩⣩TOP5ⴀ嵳掚䫏嚸⚹2024䎃♳⼱䎃㖈霪ㅷ碫务䫏佞䎛デ侨TOP5涸䏅Ꝃ䎇⟄姼⴩⚿✫Ⱖ务TOP3䏅Ꝃ㖈鵛♧⚡剢㸽緸⚺䲀涸❡ㅷ⟄⣘㣐㹻⿬罌♳⼱䎃邍梡鳅⢕涸䏅Ꝃ㖈鵛劍涸鷥ㅷ⟄⿺䫏佞瘻殜կ 䩛劼♸侨瀦ㅷ碫䫏佞ⴔ區 䩛劼♸侨瀦䫏佞✵3剢䒓㨤㔐军 䩛劼♸侨瀦ㅷ碫㖈♳⼱䎃涸䫏佞䎛デ侨ッ梡岚⸓馋⸷1剢ㄤ5-6剢⚹䫏佞넞䂽劍3-4剢䫏佞ꆀ鳅⡛կ倝㟞䎛デ侨➢1剢䒓映♴꣭3剢䒓映㔐军կ 䲀崵僱蒜ㄤ冖劍瘝蒜傈ծ侨瀦❡ㅷ倝ㅷ〄䋒蒜挿瘝〳腊ⵞ慨嶊餩罏餝✈⤛⢪ㅷ晥㟞⸈䫏佞կ 6000 5000 4000 3000 2000 1000 ❡ㅷぜ獦 TOP1䏅Ꝃ掚䫏㉁ㅷ ⟟呔 ❡ㅷぜ獦 TOP2䏅Ꝃ掚䫏㉁ㅷ ⟟呔 0 2024-01 2024-02 2024-03 2024-04 2024-05 2024-06 䫏佞䎛デ侨倝㟞䎛デ侨 Ⰼ椕䫏佞馋⸷ 1500 1000 500 ❡ㅷぜ獦 TOP3䏅Ꝃ掚䫏㉁ㅷ ⟟呔 0 2024䎃䩛劼♸侨瀦遤⚌掚䫏嚸 䏅Ꝃ 㖑⼓侨 CircularNext 44.99TTC JellyTint 46.99TTC RdheinporéBcuisffioKnitpourFPS 64.99TTC DEEcLoTFAloPwroPortable... 2,099USD UDlEEcLoTFAloPwrloe..traWho 4,999USD DEELcToAFlPorwo3Portable... 3,699USD GJeancekreartyoSro2l0a0r0Plus ~35,2,19999 USD GJeancekreartyoSro1l0a0r0v2 1,299USD GJeancekreartyoSro3l0a0r0Pro ~34,9,79999 USD 01 Rhin