2024全球及国内镜片和隐形眼镜市场回顾与展望报告

©GfK1 Global&ChinaOpticalMarketOverviewandTrend 全球及国内 镜片和隐形眼镜市场回顾与展望 Agenda目录 1 GfKIntroduction&ConsumerTrends 捷孚凯介绍及消费者趋势 Global&ChinaSpectacle&ContactLenses 2MarketOverview 海内外眼镜和隐形眼镜市场概述 3 OpticsMegaTrends 光学行业大趋势总结 Agenda目录 1 GfKIntroduction&ConsumerTrends 捷孚凯介绍及消费者趋势 Global&ChinaSpectacle&ContactLenses 2MarketOverview 海内外眼镜和隐形眼镜市场概述 3 OpticsMegaTrends 光学行业大趋势总结 Together,weoffertheFullViewofConsumingBuyingBehaviour NIQ&GfK联手提供市场全貌，展现消费者购买行为洞察 Tocreatetheworld’sleadingconsumerintelligencecompany 打造世界领先的市场洞察和研究公司 覆盖全球 全渠道全品类覆盖 以未来为导向人性化的合并 Expanded,unrivaledglobal coverage DurableandTechmeets FMCG Leadersinomni-channelmeasurementandfirst-moversincloud-basedtechnologyplatforms NIQandGfKsharelike- mindedcultures. Combinationwon’tdisrupt servicestoourclients. GfKGlobalOpticsPanels 捷孚凯全球光学版图 24marketstrackedglobally,12inEurope 跟踪全球24个市场，12个在欧洲，6个在亚洲 Europe Denmark France Germany Spain Sweden Italy Netherlands Norway Poland Switzerland Ireland GreatBritain Americas UnitedStates Brazil Chile CIS Russia Asia China Japan Malaysia Singapore SouthKorea Taiwan MiddleEast UAE SaudiArabia 1.消费者趋势ConsumerTrend Theworld‘spopulationisageing,impactingtheincidenceof conditionssuchaspresbyopia,glaucomaandcataract 世界人口不断老化，影响了老花眼，青光眼和白内障等疾病的发病率 35% 30% 25% 20% 15% 10% 5% 0% %populationaged65orolder 65岁及65岁以上人口占比 29% 24% 22% 20% 17% 14% JapanItalyGermanySwendenUSA AustraliaSouthKoreaChina Thecommononsetofpresbyopiaisaroundmid-40s.Theincidenceofpresbyopiainthose45orolderisestimatedtobe83-89%2.Currentestimatesindicatethataround26%oftheworld‘spopulationispresbyopic,andthisofcourseissettorise.Uncorrectedpresbyopialeadstolossofproductivityanddecreased quality-of-life.45岁及以上的老花眼发病率为83-89%。全球约有26%的人口患有老花眼，这个比例会持续上升。老花眼未经矫正会生活质量降低。 Glaucomaistheleadingcauseofirreversibleblindnessintheworld.Beingover50isarisk-factor.The incidencewillincreasebyaround50%by20403青光眼是一种不可逆的致盲原因，50岁以上是风险点，预计到2040年，相关人群的发病率将增长到50%。 Cataractisthenaturalclumpingofproteinsintheeyewithage(startingaroundage40).Itcausesvisiontobecomecloudy,hazyorblurry.Itcanbetreatedbysurgery,butleftuntreatedeventuallyleadstoblindness.Byage80,morethanhalfofpeoplehavehadcataracts orsurgeryforcataracts4.白内障是随着年龄增长（大约在40岁左右开始）眼睛中蛋白质自然凝聚的现象。它会 197019801990200020102021 导致视力变得模糊、朦胧或模糊不清。到了80岁，超过一半的人患有白内障或接受过白内障手术 1OECD–2021.|2PresbyopiaPhysian,June2022.3JournalofOpthamologyVol121,Issue11,Nov2014.|4NationalEyeInstitute,2023©GfK7 China’sPopulationProjection-MediumVariant（2021-2050）中国人口中长期变动趋势预测（2021-2050） DemographicForecastbyAgeGroupinChina（tenthousandpeople) 中国各年龄段人口预测（万人） 14% 150000 0-14岁15-64岁65岁及以上 28%31% 130000 110000 90000 70000 50000 30000 10000 -10000 Thepersonalimportanceofhealthandfitnesshasincreasedvspre-pandemic 与疫情前相比，个人对身心健康的重视程度有所提高 GfKConsumerLife|PersonalHealthandFitness–Veryimportant/important(ranking) 67% Thinkhealth&fitnessisimportantin2023 2023年认为身心健康重要的比例 vs65%in2019 GfK消费者生活|个人身心健康-非常重要/重要（排名） Health Rankofpersonalvalues* 个人价值排名 4334 &fitness 身心健康 12 2019 2023 Lifestylechange:screentimehasincreasedsincethepandemic,having implicationsforeyesightandeyehealth 生活方式的改变：自疫情以来，屏幕使用时间增加，影响视力和眼部健康 59%18ppincreaseprevspostJanuary2020 与2020年1月相比，该比例提高了18% •Therateofschoolchildrenwithmorethan2hrs screentime1屏幕使用时间超过两小时的学龄儿童比例1 13hours3.5hoursvspre-pandemic 与疫情前相比，屏幕使用时间增加了3.5小时 •Timethatadultsnowspendonaverageinfrontof screensperday2成人日均屏幕使用时间2 71%ofECPsreportpatientcomplaintsabouteyestrainandfatigueduetoincreasedscreentime2 71%的眼科护理专业人士提到患者抱怨屏幕时 间增加导致眼睛疲劳2 ComputerVisionSyndromeaconcern. 计算机视觉症候群的出现是一个值得关注的问题 +14% •Salesgrowth2023vs2019 ITandOfficeproductsglobally3 相比于2019年，2023年全球电子设备销售额增长14%3 Source:1YIN,Hui,Qi,Jingbo,YAN,YujieScreentimeamongschool-agedchildrenaged6-14:asystematicreview,April2023.Schoolchildrendefinedasaged6-14 2https://www.fiercebiotech.com/medtech/screen-addicts-rejoice-jj-vision-roll-out-contact-lenses-designed-digital-device-fatigue 3GfKMarketIntelligence:SalesTracking,InternationalCoverage(excl.NorthAmerica),SalesrevenuegrowthinUSD2023vs2029.AllITandOfficeproductgroupstracked. ©GfK10 Agenda目录 1 GfKIntroduction&ConsumerTrends 捷孚凯介绍及消费者趋势 Global&ChinaSpectacle&ContactLenses 2MarketOverview 海内外眼镜和隐形眼镜市场概述 3 OpticsMegaTrends 光学行业大趋势总结 GfKOpticsPanel 捷孚凯光学版图 OpticsProducts 光学产品 Glasses 眼镜 Glasses 镜架 SunGlasses太阳镜 SpectacleLenses镜片 CareProduct护理产品 ContactLenses隐形眼镜 EyeHealthCare 眼部保健 GfKprovidesrelatedservicessuchasretailtracking,UniverseStudyresearch,consumerinsight,customized reports,etc. GfK提供零售监测的定制化分析报告，门店普查研究，消费者洞察，和销售绩效改善等解决方案。 2.SpectacleLenseGlobalMarketOverview 镜片市场全球概览 SpectacleLensmarketsizeforkeymarketsin20232023年关键市场覆盖率以及市场规模 SpectacleLenses|SalesValueEURfix,MATtoJun2023|CoverageJune2023 镜片|销售额（欧元），滚动年至2023年6月|2023年6月覆盖率 France Coverage:98% MarketSize:€4.6bn Spain Coverage:80% MarketSize:€1.3bn Germany Coverage:60% MarketSize:€3.1bn Italy Coverage:87% MarketSize:€1.6bn Russia Coverage:95% MarketSize:€461m. Japan Coverage:83% MarketSize:€880m. 以上国家市场人口总和：5.3亿