2023年消费者洞察-夏季旅游展望英文版

dentsu DentsuConsumerNavigatorSummerTravelLookAhead April2023 LOCATORMAP dentsuINavigator Aboutthisstudy Thesurveyisadminis.eredeochmonththroghTo.und.anonlineresearchpanel Conducledbycenlsu,Lhissurveyisdislribuledarmongcarandomsampleo"1.QoQresoondents,18-years-ofcgeoroldercndresidingintheUnitecStates. Thcsurvcygorriersa"egual.nurnoerofrrialeandfernolcrespo~denlsandconlrolsornalionallyrepresenlal'veweightingacrossraceandethnicityfusingtnelatest publiclyvailableU.s.Censusnumbersj. Thcsuirvcythotinforrmnsthisrepor=wasfie.dedoriApril12th E202 ."4LEINJULTLUU.:TIS+-PA.nerI-.v?.?4 Contents 01 TopConsumerInsights 02 Travelers'SummerPlans 03 FutureTravel&Brand Influences 04 InspiringTravelPlans 05 ClosingThoughts H?-tst'anl.rrM.igt.+ur'.+cl,! TopConsumerInsights InternationaltripsarebouncingbackfrompandemicLows.LoyaltyiscompetingwithLowprices. 3lottrnvelersa'eFlanringi"te'ntinaltripsth'sst.m'er,a"8-whenforsedtorhrnse.cansumerscrselit5o/soesweenatrcve,tranrd wit-thelowestpicecidonewihwhomt'eyecrnloyaltypoirts.Lookirg 4u]cremostikclytolaraninteinctionaltrp.Cocsponclmglv,we Ihehoieohcldando.de"gene'ationssaytheywouldc*ocse.hcIowasl vax:liont,I-ulcr//dc:vxan:df1diys.Firicdtruveltirord,wilcn'ujorilyfpelsun:yyegrierl'crs S.uO.CAAO Inflationisdrivingbehaviorchanges. Whenchoosingtravelbrands,customersorvlceisonparwithvalue& Gg%:ofrespcndentsaeconetrnedasoutnfle.io*drvingus.rov.cleanliness. thatlastye'vast'avele'splaneha"gethe'rsperdi"ghcbitsin travelo'engagngicost-sevingbenaviersduringrdve.s.chds redusingsioppirgtudgal.orcrivingnsleeofflying.cenli.i.raeclsotike.ylcdrivereleerce.Mtenclscreinluer.eEy tirar:dvrliexaxwpll,hilsenXiswscwprbyFar:gnc.ti:1.tility Travelissatiatingpeople'sdesireforindulgence. Videogamesanddrama/realityshowsheavilyinfluenceyounger Comparealtclas.ydr.tnerchosbecnsizeebleincreesenthoscwacgeneratlons. crelinyrvellohvenginls.eorndtyece rits).Ari:d,μver"(1xinfltiori:d-ivxt'velc:xtxskyhich,$'ripCil-iri.entertrirneent'rispire.xGie*/:rdrtil.erininlst:tr:vel:Fil:3yrig trcvelersareuldeterrerandplatosalurceont..xurytis.rsurvevidecgamesancviewirsdrcmc/realiyshowsaretopscurresottrovel fincsc+i2pointincreoseinthosewhocrec1cosngpremiuminspi'atinfarthesegroups.Callittheset-jete"fect. 'sityeitutdnesouulgsnguuode! .cn"..G.."+.me*Nnyeatnriman.mvel,o,! dentsuINavigotor Travelers'Summer Plans Aecdo'summe(froJinethrcughSeptember)orsllveycsks consume'swhattheirtrgvc.planslooklike,'a..uling.nent.mborot Lripstheyplanlolake,thelergl'so-.hosetrs.trelypesor destinctio'stratcrepopu.arthisveur,aridtheirexpectecspenc. dr'tsllcnnsi.mnrhavign"srtiumna:rnvelu,! %/? 76% 74% 6.Juca.sJansoJo otakevcicctio-his 3% September! 5% 78% 11% -.3 -51 53% 46% 12% 37% +10 56% 22% +10 1.scoys / ver7c.rys 2022 2023 Three-guartersofconsumersareplanningavacationthissummer. Alrioslhalrcfconsumersareplanningmoretna"onevacalion.Travelersareolanninglorger,ripsconparedlolaslyear NumberofVacationsPlannedThisSummer Length(s)ofPlannedvacations Arrirrigtiosevehir;oreiarrirg,otestitrip -2 dnntsi1t:nnslrcrN:nvlgnar::Immnrrnv:l,(1,4 4% %8E %5 13% 31% 2022 E202 +18 Domestictripscontinuetobemostpopular,butinternationaltripsarebouncingback. 31%crlravelersarep.anning'nlernalionallripslhisyecr,an18-percenlagepoinlincreaseonlaslyear.Reachesconlinuelobet-emostpop.lordestinationoncalscen'oycsizcbleuptickintravelers. TypesofVacationsTravelersArePLanning Amongthcsewnocreplcnningcitleost1tric DestinationsPlanningtovisitAmongthcscwiorep!cnngcticost1tro +10 61% 17077 E20 70% 70% rrestc: ce.'ste.y..in" Inte*"rtio'rl I 151% 47% city50% %cE Ne:.inulark.Dutoocrs35% 29% Fnte+.:'nrr'e'it cverl329% 30% Arserentpar<31% 73% Tetrs/Ctiturc! 21% Sqrtxesing 29% Suor.seve.22% titler7% drntaitnnnurerNign-ar:Immnrrnvel,(,' 32% 18% 40% %hGr 3.5% 30% 23% 11% 71% 42% %S: I:srer'.s 75% 55% %0/ 1.3% 37% Mi.lerlicl: 72% 77% Ncr:a'eril.: Gierl2 Gnx HJHIE InternationaltripsaremostLikelytobeplannedbyparentsandmillennials. AndleasllikelylobeplannedbyBoomers.S.aycalionsaremosllikelylobeplannedbyGen7.Domeslic,ripsarenosllikely tobeplannedovBoomersandleastlikelvtobeplannedbyGenZ. TypesofVacationsTravelersArePlanningArirngInHwlisrHging!Iers!iiri! DomcstIc Lccd.'slcycc.ion" ln.cr1olionel '*(AUJJULUI:JILNJ2-JiSU:11J 76% 28% 22% 25% 13% 28% 25% 71% 13% 46% 51% %6E %EE 2.% 27% 55% 53% 46% 36% %FE %: 12022 2023 +9 +8 ↑+7 Moretravelersareseekingfun,timewithfamily,andindulgencecomparedtolastyear. Armic'nrlalion,lrcvelersmcybelookingforaresoilelhalfeel"worlh"lheexpense. ReasonsforPlanningaVacationThisSummner AmagtlicscvngGrepcnnngctIcast1ric Hrvi"g".]" Kplnxi-g ulit?timewithmy A..J+,u-A+I'sr? Asntrec.-/i"sl.cenc.. Qualitytirmawith*isnds rurly/kds panr 28% 31% 30% Exp.cringneplaces: Hevintireformyse." sudects Regci-i-gnse-seof Exterdnsousnesstip tvwn.Heeri Re.r111 freerrl 'cr.wi.re drntsit:nnnuerNign