This Retail Consumer Trends Report is different because it is based on a wide range of consumer data points, including survey findings, review sites, social media, and employee insights, rather than just survey data. The report leveraged over 120,000 retail data points in North America to provide valuable insights into consumer trends that can inform retention and acquisition strategies. The report covers three trends that will take retailers from table-stakes experiences to memorable and business-building customer experiences: consumers will no longer settle for convenience, consumers now expect hybrid experiences, and traditional approaches and understandings are officially outdated. Retailers can take action by considering these trends when developing their strategies.
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