2023年商务应用市场洞察

䈒2⮇冫20203䇗⪓榫杷2らⱷ䈒榫3䄬䄬㏜辑䇗朆┚⹩⴬㏜飊ⲡら嬼ⱷ㴕 S˒ensorTower☮篸/陱伺 䥊⼔䬠❠2023䇗⪩◇AppStore⽰GooglePlay峗鷺⪓杷らⱷ䈒榫䄬㏜氳岑䈲⮇冫⪭╈ⴎ䦮⪓杷┘⺱䄬㏜らⱷ䈒榫┖鰉ꄈ ⽰䷅⪍飊ⲡ懷ꠅらⱷ䈒榫┖鰉唚⽰䷅⪍唚♔⹖㜍鼨⹠车ら辑朆ն䥊⼔⪩嫱らⱷ䈒榫䇯⼔䤸䷒飊ⲡ⮇◸㜍鼨䈒榫懷ꠅ䇯⼔碜免ն䥊⼔⺱休䬠❠篺⪯勆❇⮇冫䅬Ⲃ陸縖▽鉯㜍鼨らⱷ䈒榫⹠车ら氳䡗Ⱶ篺뀰ն 2©2023SensorTowerInc.-AllRightsReserved ⽬录 ☮篸/陱伺 ⪓杷らⱷ䈒榫䄬㏜䔅鈾 懷ꠅらⱷ䈒榫┚㜍鼨⹠车ら ⪓杷らⱷ䈒榫䇯⼔䤸䷒飊ⲡ 勆❇⮇冫վWPSOfficeտ ꄆ憠䰕金 3©2023SensorTowerInc.-AllRightsReserved ⪓杷らⱷ䈒榫䄬㏜䔅鈾 4 ©2023SensorTowerInc.-AllRightsReserved ⪓☱杷鲾ら飃ⱷ橻䈒䗯榫⯥┖姢鰉䇖ꄈ ⹨亍⫦橻䗯氳䏆⿏2020䇗⪓杷らⱷ䈒榫┖鰉ꄈ朅奃忂㘍130%狰滭38☛埠⮡ⷧ⺒╯僄ն⪭╈飃鲋60%氳┖鰉ꄈ全舅GooglePlay䇖⺐ն ꣮浔亍⫦橻䗯䏆⿏氳⬵䍐2021䇗⽰2022䇗⪓杷らⱷ䈒榫┖鰉ꄈ僗䢦㍑蛽⛙☱냖◇橻䗯⯥姢䇖ն것阞2023䇗らⱷ䈒榫┖鰉ꄈꄆ鲮┕ⶍ鵠鷺ն 40☛ 30☛ 20☛ ⪓杷らⱷ䈒榫䇗䈲┖鰉ꄈ飊ⲡ AppleStoreGooglePlay陱伺2023䇗┖鰉ꄈ╙것孾⡬ ⪩◇┖鰉ꄈ簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉⽰瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGooglePlay儔㏇╈㎁㛻ꡯ䋯䷒ն 陱伺2023䇗┖鰉ꄈ╙것孾⡬ 丘䩺全嶏:SensorTowerら䈙䗯䥊 10☛ 0☛       5©2023SensorTowerInc.-AllRightsReserved ⪓鲤杷䇗ら⟊ⱷ䧏䈒냖榫鵮䷅㘍⪍Ꝛ 2018䇗舘2022䇗⪓杷らⱷ䈒榫⫂顔䷅⪍⟊䧏냖鵮㘍Ꝛ2020䇗舘2022䇗䷅⪍㘍Ꝛ曎⮇⮷鱳⮽107%յ47%⽰19%ն 2022䇗⪓杷らⱷ䈒榫䷅⪍狰滭12☛紇⩕⪭╈AppleStore䇖⺐顈昦▽鲤89%氳䷅⪍ն것阞2023䇗⪓杷らⱷ䈒榫䷅⪍簒簘㘍Ꝛ鶹鲤15☛紇⩕ն 15☛紇⩕ 10☛紇⩕ 5☛紇⩕ ⪓杷らⱷ䈒榫䇗䈲⫂顔䷅⪍飊ⲡ AppleStoreGooglePlay 陱伺2023䇗䷅⪍╙것孾⡬ ⪩◇䷅⪍簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺2023䇗䷅⪍╙것孾⡬ 丘䩺全嶏:SensorTowerら䈙䗯䥊 0☛紇⩕       6©2023SensorTowerInc.-AllRightsReserved ◘┖孙鰉らꄈⱷ♷䈒겜榫僄㛻 ♔ⷅ䈲յ╈㎁⽰┱⶟◘╙创辑氳◘孙䄬㏜らⱷ䈒榫 ┖鰉ꄈ氳♷겜僄㛻2021䇗顈昦▽飃50%氳らⱷ䈒榫䔅┖鰉ꄈն ⪭╈ⷅ䈲佭らⱷ䈒榫┖鰉ꄈ僄㛻氳⶝┉䄬㏜2023䇗瑭┉㰚䈲┖鰉ꄈ狰滭1.1☛埠碧꣮⪭⺵氳佭紇㎁䄬㏜氳1☛埠ն ⪩◇┖鰉ꄈ簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉⽰瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGooglePlay儔㏇╈㎁㛻ꡯ䋯䷒ն 陱伺丘䩺簊阞䡽舘2023䇗3僖丘䩺全嶏:SensorTowerら䈙䗯䥊      Q ⪓杷らⱷ䈒榫┖鰉ꄈ♷겜飊ⲡ ◘孙埫孙⴮紇䥽┊紇孙⪭☽ % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % %%%%% 7©2023SensorTowerInc.-AllRightsReserved ⴮⫂紇顔ら䷅ⱷ⪍䈒ⶭ榫奃僄냖 ⴮紇佭らⱷ䈒榫⫂顔䷅⪍僄냖氳䄬㏜2022䇗鲤50%氳らⱷ䈒榫䷅⪍全舅院䄬㏜⪭╈紇㎁䄬㏜䷅ ⪍5.7☛紇⩕ⶭらⱷ䈒榫⪓杷䔅䷅⪍氳47%ն 2023䇗瑭┉㰚䈲⴮紇らⱷ䈒榫䷅⪍⺱奃㘍Ꝛ 33%鶹鲤1.7☛紇⩕ն ⪩◇䷅⪍簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺2023䇗䷅⪍╙것孾⡬ 丘䩺全嶏:SensorTowerら䈙䗯䥊      Q ⪓杷らⱷ䈒榫⫂顔䷅⪍♷겜飊ⲡ ⴮紇◘孙埫孙䥽┊紇孙⪭☽ % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % %%%%% 8©2023SensorTowerInc.-AllRightsReserved 懷┚ꠅ㜍ら鼨ⱷ⹠䈒车榫ら 9 ©2023SensorTowerInc.-AllRightsReserved 1 2 CN 3 ⫂顔䷅⪍唚 LMiicnroksoeftCdoIrpnorationB⴮◺OⶕS⿁S波涺粠纶簇䤗儛僗꡿⪝⺚ AAddoboebeAcrobatReader 4 5 CCaamSmoftSIncfoarmnatnioner CN iBSPMcoabinlener 6 CN 7 8 9 10 Wꄌ㸔P鯻S♭OceQIntuuitickBooksAccounting仼仼儗儗篺宁篺亍ꠘ宁炙亍ꠘ榾㯹撷MMicircosrooftCsoorpfotratOionce IInnvovicoeSiicmepleSimple 1 2 3 4 5 ┖鰉唚 WMethaPalattfsoArmpspBusinessZZooomom MMicircosrooftCsoorpfotratTioenams AAddoboebeAcrobatReader GGooogolegleSheets 6 CN 7 8 9 CN 10 CCaamSmoftSIncfoarmnatnionerGGooogolegleDocsLMiicnroksoeftCdoIrpnorationWꄌ㸔P鯻S♭Oce MMicircosrooftCsoorpfotratOionce վらLⱷin䈒k榫ed⫂In顔տ䷅趈⪍纭⫦⪓⫠杷 2023䇗Q⪓杷らⱷ䈒榫┖鰉唚⽰⫂顔䷅⪍唚Top ䷅⪍狰滭13☛紇⩕飃鲋53%氳䷅⪍全舅紇㎁䄬㏜ն 䧏鲤簘䇗䵕全ⶍ䐭2鯻0仝23┖䇗纡瑭㏜┉炙㰚◬䈲䈒⺱榫奃վ㘍LꝚin7k7e%dInտ趈⪓纭杷⪓䷅⪍らⱷ丘䈒䩺榫⫂䡽顔舘䷅20⪍23⫦䇗⫠5僖ն5劯仼䩺SվenLsinokreTdoIwnտer⪓ら杷䈙䈒榫⫂䗯顔䥊 ⺁朆⺱┉劫堑⚝全䋳舅╈餠㎁㷉氳儗纡僿㏜ら炙ⱷ◬䈒䈒榫榫⫂վ顔B䷅OS⪍S唚波瑭纶2տ⺳䷅ն⪍辑 ⪩◇䷅⪍簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն ㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽塛舘2023䇗3僖丘䩺全嶏:SensorTowerら䈙䗯䥊 10©2023SensorTowerInc.-AllRightsReserved 1 2 3 4 5 ╈㎁ B⴮◺OⶕS⿁S波涺粠纶簇䤗儛僗꡿⪝⺚Wꄌ㸔P鯻S♭OceCCaamSmoftSIncfoarmnatnioner耞Taou耞 保Beiji纭ngZ䦙hao纶pin.com 1 2 3 4 5 紇㎁ LMiicnroksoeftCdoIrpnoration AAddoboebeAcrobatReaderiBSPMcoabinlener QIntuuitickBooksAccounting LReaalnEsdtatGePloirdtaelUSA 1 2 3 4 5 仼儗 仼仼儗儗篺宁篺亍ꠘ宁炙亍ꠘ榾㯹撷漶free㲋ek.k榼.⼔NNeewswPicsksPicks ASpIe葏akB⚢UDD陚Y AAddoboebeAcrobatReader վ宿C㛚a䄬m㏜Sc䷅an⪍n辑er朆տ狰㛢⭴╄ 2023䇗Q╈㎁յ紇㎁յ仼儗յꮑ㎁յ┱⶟◘⽰䥽┊紇孙らⱷ䈒榫⫂顔䷅⪍唚Top 1 2 3 䥽┊紇孙 LMiicnroksoeftCdoIrpnoration CNCCaamSmoftSIncfoarmnatnioner AAddoboebeAcrobatReader MicrosoftCorporation 4 MicrosoftOce 5 iBSPMcoabinlener 1 2 3 ꮑ㎁ JBroainbcopmlmaenrceet PPoolarliasOrisceOCorp.ceMMEGEAGA MicrosoftCorporation 4 LinkedIn 5 ZZooomom 1 2 CN 3 CN ┱⶟◘ LMiicnroksoeftCdoIrpnoration CCaamSmoftSIncfoarmnatnionerWꄌ㸔P鯻S♭Oce Adobe 4 AdobeAcrobatReader 5 MMicircosrooftCsoorpfotratOionce ┖20乄23勮䇗䣴瑭䬞┉䈒㰚榫䈲վCCaamSScoaftnnIenrfտor(m╈a乄tion仝䣴䬞㏜⪓耇曓辑)朆㏇狰┱⭴⶟◘⪍⽰㍴䥽┼┊㏐紇䄬孙㏜璡ら㛢ⱷ╄䈒宿榫㛚䄬⫂ 顔䷅⪍䷅唚⪍瑭唚6瑭⺳2ն⺳䇜饯骱珒◂忂憷氳紇㎁䄬㏜ ⪩◇䷅⪍簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳IAP것⚽ ⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽塛舘2023䇗3僖丘䩺全嶏:SensorTowerら䈙䗯䥊 11©2023SensorTowerInc.-AllRightsReserved ⫂顔䷅⪍唚 1MicrosoftCorporation 2 3 4 CN⴮◺ⶕ⿁涺粠簇䤗儛僗꡿⪝⺚Adobe BPMobile 5 CN CamSoftInformation 6 7 8 9 10 CNꄌ㸔鯻♭IntuitInvoiceSimple 仼儗篺宁亍ꠘ炙 AlexeyBogdanov ┖鰉唚 1MicrosoftCorporation 2 3 4 5 6 CN 7 8 CN ZoomGoogle MetaPlatformsAdobe 脍阬 Indeed.com ⴮◺ⶕ⿁涺粠簇䤗儛僗꡿⪝⺚ 9Cisco 10 CN CamSoftInformation 㛢䈒⺳榫╈┖㎁鰉⹠唚车┚ら䷅⪍唚T⪓o杷pらⱷ 2023䇗Q⪓杷らⱷ䈒榫⹠车ら┖鰉唚⽰⫂顔䷅⪍唚Top ⭡同վBOSS波纶տյվCamScannerտ⽰վWPSOfficeտ 䍠CaⲎmS氳o䷅ft⪍I