移动应用趋势聚焦特刊：拉丁美洲2026

Mobile app trendsspotlight edition:LATAM 2026 App performancebenchmarks and insights Contents Intro������������������������������������������������������������������������������������������������������� 3 The methodology ATT opt-in rates���������������������������������������������������������������������������������� 4 VERTICALS:Finance/fintech, shopping/e-commerce, gaming, utilities, social Part 1: Overview of LATAM’s app market������������������������������������� 6 REGIONS:Global, LATAM Installs and sessions............................................................................7Session lengths and retention rates............................................10 DATASET: A mix of Adjust’s top 5,000 apps andthe total dataset of all apps trackedby Adjust. Our data comes from twosources, one including a list of 45countries and one with approximately250 based on the ISO 3166-1 standard.Data is based on aggregated,anonymized data from apps tracked byAdjust and may not reflect the entireglobal app market. Unless otherwisenoted, all figures in this report comefrom Adjust data. Installs and sessions.............................................................................13Session lengths and retention rates...............................................16 Part 3: Finance apps������������������������������������������������������������������������ 19 Installs and sessions............................................................................20Session lengths and retention rates...............................................23 DATA RANGE: January 2024 - March 2026 INTRODUCTION Where LATAM’s app growthis heading next Latin America has one of the most mobile-first ecosystems in the world, leading the way in economic digitalizationand generating a booming app industry. Smartphone penetration is projected to reach 93% by 2030, with nearly500 million people accessing the internet via mobile devices. As a result, the app development market in LATAM isforecast to hit $56.1 billion by 2034. However, growth in LATAM is not uniform. User journeys canvary significantly across countries, and factors such as multi-device usage, and diverse acquisition channels add layersof complexity. Thus, using data effectively becomes key.Accurately measuring performance, identifying high valueusers, and optimizing campaigns across channels are essentialfor achieving growth. Marketers need unified, cross-platform,cross-device measurement to make fast decisions and boostconversions, retention, and ROI. LATAM app growth aligns with global trends, with acquisitionand installs showing strong increases. Brazil and Mexico areranked third and sixth globally for downloads in 2025 and in-app purchase (IAP) revenue continues to climb, reaching $2.5billion and $1.9 billion, respectively. E-commerce and finance are major engines of app expansionin the region. E-commerce alone represents a $200 billionmarket, powered by marketplace apps such as MercadoLibre,Latin America's premier commerce and fintech ecosystemspanning logistics, payments, credit, and advertising. Real-timepayment systems, such as Brazil’s Pix and newer efforts likeColombia’s Bre-B, have made instant transactions the norm.The rise of super apps, buy-now-pay-later (BNPL) models, andon-demand services is further accelerating this market. In our 2026 LATAM app trends spotlight report, we’ve analyzedinstalls, engagement, and retention data across key verticalsand split by market. Combined benchmarks with regionalcontext gives you the information to scale efficiently andachieve lasting success in this exciting mobile market. LATAM continues to seehigh opt-in rates In Q1 2026, LATAM’s App TrackingTransparency (ATT) opt-in rate (amongusers shown the prompt on iOS) reached49%, well above the global figure of 38%.At the country level, Brazil stood out witha rate of 54%, followed by Mexico at 46%.Argentina and Peru both recorded 44%,while Colombia reached 42%. Chile wascloser to the global benchmark at 39%. Behind these higher opt-in rates aremobile marketers who are increasinglyintegrating consent prompts into the userjourney, experimenting with pre-permissionmessaging and timing to support decision-making. Privacy-centered measurementand predictive modeling remains crucialin helping teams extract more value fromopted-in data. “LATAM offers massive opportunities for app growth–the fintech andecommerce verticals are significantly digitally evolved. However,this comes with high user expectations. To succeed, developers andmarketers need to create connected experiences with tools like deeplinking, and accurate data attribution to measure channel impact. Theability to develop app acquisition journeys and unify performance iswhat generates growth.” Fernando CabralDirector of Growth,LATAM PART 1 Overview ofLATAM’s appmarket Installs and sessions Overall, app installs and sessions in LATAMexperienced strong growth from 2024 to2025, increasing 13% and 20% year