2024微迭代大增益：游戏支付流程微调赋能支付性能提升研究报告（英）

Little updatesDiscover how small tweaks to your gaming paymentsflows can deliver better payments performance.Biggerwins. Payments performanceGaming Across the US, sports betting and iGaming are becomingincreasingly accessible and available as a number of states haveregulated gaming. In Europe, where the market is far more mature,Payment optimization can contribute towards achieving growthgoals. In mature regions reaching customer saturation, this growthcould be generated by focusing on profitability and the customerAs the industry continues to mature and the race for marketshare intensifies, it’s important to target all aspects of the userjourney to maximize the wins. lifetime value. To help ensure retention, operators will be lookingfor ways to maximize the gaming experience for their players,sharpen profit margins and reduce end-to-end costs.By adopting an optimization-focused approach to payments,merchants candrive more revenue and reduce costs, allowing them to invest in initiatives that enhance the customerexperience.Finding efficiencies and carving out opportunitiesfrom within the payment ecosystem will be critical for operatorslooking to pull ahead from competitors who are just a tap away. •Increasing loyalty and conversion ratesby enhancing andpersonalizing pay-in and payout experiences.•Reducing costs and streamlining payment operations with studies suggesting the average acquisition cost in the UKcould be anything between $280 and $1400 per customer2. Inthe US, industry leader DraftKings spent approximately $1.2bn to acquire new players in 20233. Acquisition, retention and declinestrategies are a vital part of the gaming business model, yet can by getting ahead of fraud and using analytics to refineback-end payment processes.•Boosting authorization ratesby improving transaction working with over 200 operators globally, this report providesoperators with actionable insights designed to help them avoidreworking their payment infrastructure, and instead consider howlittle updates can deliver bigger wins. be expensive to execute on. 87% of our respondents stated thatsignup or deposit bonuses are important when making a deposit.Operators may need to consider how they can streamline theseprocesses, or offset costs by making savings elsewhere. false declines. Takepayments online casinos or any other game, the end-to-end experience remainsan important constant. 84%aligned with player preferences as much as possible, particularly as the market continues to mature andplayer retention becomes vital to success. Convenience comes first Convenience, experience and familiarity areimportant when selecting preferred channels Players across the world each have a set of personal preferences that define theirplaying – and paying – decisions. within, shaping preferred gaming channels, payment methods, and even which operatorsplayers choose. Among these deciding factors, convenience is most important in decidingwhich channel and payment method players default to. opting to use an app and 56% a website because they are the most convenient.This number rises in the UK, where 74% choose a website because of its convenience.Interestingly, 56% of brick-and-mortar users prefer to continue betting in a physical 88%up in one account view was important. Providing a consistentand cohesive omnichannel experience could enable increasedconvenience for players no matter how they choose to play. Optimizing payments toget to the game faster Players expect speed and simplicity, and any step that can be taken to acceleratethe payment process could have a positive effect on brand perception. who prefer to reduce the lengthy task of resubmitting details. This is particularly crucialfor live betting and similar gaming experiences where every second counts. As live bettingincreases in popularity4, implementing time-saving payment options such as one-click payments may help to retain customers. This sentiment aligns with our research,with 89% feeling being able to pay into an account with “one click” is important. 30% of players would abandon a bet if their payment was declinedand they were undertime pressure to secure a bet. This increases to 43% in France and 45% in Australia.For live-betters, fast access to funds is key. operators can remove unnecessary steps and work toward delivering a speedier andmore convenient experience that connects players to their games quicker. Our gatewayand supporting payment solutions can enable players to make time-sensitive betsquickly and reliably, ensuring the payment process doesn’t become a blocker. Shining a spotlighton recurringlottery payments Top three reasons why lottery playershave a recurring payment: with 62% of these opting to do so because it’s convenient. market was valued at £4.2bn in the UK in 2023, and is anticipated to growto £4.9bn by 20295. In the US, 52% have a recurring payment lined up because they would be playing it anyway and it allows them to automa