2025年夏季和秋季欧洲境内旅游舆情监测

Contents TRAVELINTENTIONS Researchhighlights • • • • • • • TRIPPLANNING Researchhighlights •••• TRAVELCONCERNSANDCONSIDERATIONS •• Recommendations for destinations • • • • Recommendations for businesses • • • • Reading the data ••• Travel intentions01 77% of Europeans plan to travel in thecoming six months 83% Travel reluctance drops across age groups.Europeans over 34 lead in travel intent A growing share of Europeans are favouring summer holidays inAugust or September, over trips in June or July Interest in visiting non-neighbouring destinationswithin Europe is higher this summer (+5%) Southern/ Mediterranean destinations top summer travel plans,with a 7% increase compared to summer 2024 Preferred countries for the nextintra-European trip 55% of travellers choose less popularor off-the-beaten-track destinations A major tourist destinationwith well-known attractions A destination which is lesspopular among tourists A remote or ‘off-the-beaten-track’ destination Switzerland59% 53% of Europeans plan to spend theirholiday in a single location, while another42% will visit multiple places within thesame country I will stay in one city for theentire trip I will visit multiple citieswithin the same country I will visit multiple countries Travellers’ patterns by destination type Spain, Italy and France draw the most repeat visitors,while Greece, Croatia and Portugal appeal to first-time travellers As summer nears, leisure travel surges(+6%) while business travel declines (-4%) Sun & Beach leads Europeans’ summer travelchoices, while interest in Nature& Outdoors trips grows Austrians’ travel plans Belgians’ travel plans Britons’ travel plans Dutch travel plans French travel plans Germans’ travel plans Italians’ travel plans Poles’ travel plans Spaniards’ travel plans Swiss travel plans Planning the details02 More Europeans are limiting themselves to asingle trip, likely due to economic reasons European travellers continue to favour 7–12 night stays,with a growing share planning budgets of €1,500–€2,500 (+3%) Europeans aged 35–44 are most likely to take longer tripsand spend over €1,500 Europeans prioritise spending on accommodation, food, and activities;Shopping and luxury experiences take a back seat amid economic strains Travellers planning Culture & Heritage trips (44%),Nature & Outdoors holidays (34%), or City Breaks(30%) are most likely to prioritise spending ontourism activities. Air travel still leads, while car travelreaches its highest level in two years Travel considerations03 Holidays matter to Europeans:Travel budgets on par with food and energy Destination safety, stable weather, and attractive deals remain thetop factors influencing Europeans’ destination choices What do European travellers worry about? The impact of geopolitical conflicts on travel decisions Travel in the era of climate change Methodology • o o ▪ ▪ ▪ ▪ ▪ ▪