ARCFOX极狐汽车品牌手册

作为北汽集团新能源领域的主力军，ARCFOX将率先实施未来的出行战略。我们决心，在2025年成为最具有国际影响力和经验的世界级创新技术公司。 致探索者 我们生而自由，听从内心的声音；我们满怀热忱，对新鲜事物保持好奇；我们直面挑战，对正在实践的事业精益求精。我们将世界上渴望探索未知的灵魂相连，与他们并肩发现全新领域。我们，是探索者。 ——徐和谊北汽集团董事长 "As the main force in the field of new energy of BAIC Group, ARCFOXwill take the lead in implementing the future mobility strategy. Weare determined to be the world's most innovative and technologicalcompany with international influence and experience in 2025. " TO EXPLORER We are born free and always listen to our inner voice;We are full of enthusiasm and keep up with novelties;We face to challenges and strive tobeyond excellence in our undertakings.We join the souls eager to explore the unknown,Work side by side with them to discover new territories.We are explorers. 永远适应与进化ADAPTIVEAND EVOLVING 汲取独特灵感，打造富有生命力的品牌。 Absorb unique inspirations to create a vibrantbrand. 北极极致而神秘，是探险者的天堂。我们从北极汲取灵感，并将其作为品牌和产品创作的起点。生存于此的北极狐智慧、坚韧、优雅并且灵敏。它在严酷的生存环境中不断适应和进化，得以生存并茁壮成长。 The Arctic, extreme and mysterious, is a paradise forexplorers. We draw our inspirations from the Arcticand set it as a starting point for branding and productcreation. Arctic foxes, smart, tough, elegant andagile, have been adapting and evolving to survive andthrive in the arduous living environment. What can we learn from them? Stay alert, beforethoughtful and flexible, and always search for theunique, thoughtful and ingenious solutions. 我们能从它身上学到些什么？保持警醒、深谋远虑、思维变通并且永远探求独创、周到、巧妙的解决方案。 VIVIDAND POWERFUL 生动而充满力量 北极光无边界设计 电压符号风驰电掣 北极狐旺盛生命力 树叶绿色未来 旺盛的生命力、追求极致的个性是我们与众不同的印记。 Exuberant vitality and the pursuit for the utmostleave us a unique print. 用符号“V”表达对电能极限、凌厉速度以及胜利的追求。同时我们关注环境，并将代表绿色环保的树叶造型融入品牌标识。 我们具备勇于挑战、敢于突破的精神，同时传递出精准、优雅和力量。神秘而多变的北极光给了我们灵感，而机智、充满旺盛生命力的北极狐，化为了我们独一无二的视觉符号。 We have the courage to challenge and are boldto make breakthroughs, conveying the traits ofrefinement, elegance and strength. We are inspiredby the mysterious and ever-changing aurora, and thesmart and vibrant arctic foxes are thus turned intoour unique visual symbol. We adopt the symbol 'V' to express our pursuit for power limit,speed and victory. Meanwhile, we value environment conservationand incorporate the green-leaf shape into the brand identity. PURSUETHEEXTRAORDINARY 追寻非凡 极光体现无边界的理念。 Aurora reflects the concept of borderless. 它神秘、不可界定，如同ARCFOX品牌，不断改变和进化，创造出敬畏与魅力。我们相信不断的进化：我们的思想没有边界，追寻非凡。 It is mysterious and undefined, just like ARCFOX thathas constantly changed and evolved to establish aweand charm. We believe in constant evolution: ourthoughts are born free to pursue the extraordinary. 无畏而强大 开放的心态和对新鲜事物的感知力让我们与众不同。 我们拥抱挑战，它给予我们内在的力量。我们保持好奇心，从不满足。我们探求、精进、不断扩展生活的边界。是无畏的探索精神让我们与众不同。 DARINGAND POWERFUL The open-mindedness and the sensitivitytowards novelties make us out-standing. We embrace the challenges that give us the innerstrength.We remain curious and never satisfied.We explore, improve and constantly expand theboundary of life.It is the intrepid spirit of exploration that makes usunique. 与探索者同行 新时代探索者具有敏锐的洞察力，寻求富有吸引力的体验。他们被创新技术所吸引，关注设计并为美学倾倒。 这群人希望以自信和独特的方式表达自己的品味，过一种真正的生活，与有温度的品牌和真诚的价值观为伴。 他们是新时代年轻进取的先锋派。ARCFOX与他们并肩前行。 TOGETHERWITHEXPLORERS The explorers of the new eraare a generation with keen insights,and seeking appealing experiences,attracted by innovative technologies,caring about design and worship aesthetics. They want to show their taste in a confident andunique way, live a true life and be together withthe humancentric brand and sincere values. They are the avant-garde pilot of the new era.ARCFOX steps side by side with them. BORN FREE 成就向前的力量 我们有着多年的积累和深厚的底蕴。 北汽集团是中国五大汽车集团之一，在2018年《财富》500强企业排行榜中，北汽集团以695.91亿美元营业收入连续六年入围，排名第124位。 北汽新能源是中国新能源汽车科技创新的主力军，是生态布局的先行者。通过9年发展，北汽新能源连续五年蝉联中国纯电动汽车销售第一。2018年，北汽新能源汽车产量110,141辆，同比增长37.58%；汽车销量158,012辆，同比增长53.11%。 ACHIEVE HIGHMOVE FORWARD We have a profound accumulation andconnotation over the past many years. BAIC Group is one of the top five automobile groupsin China. In the 2018 Fortune Top 500 Companiesranking, BAIC Group has been shortlisted for 6consecutive years, and ranked 124th with a businessrevenue of $69.591 billion. BAIC BJEV is the main force of new-energy vehicleindustry in China in terms of technology innovations,and also the forerunner of ecological layout. Over9-year development, BAIC BJEV has ranked first inpure electric vehicle sales in China for five consecutiveyears. In 2018, BAIC BJEV had an output of 110,141vehicles, with a year-on-year increase being 37.58%;the sales volume of traditional vehicles was 158,012,with a year-on-year increase being 53.11%. GLOBALWISDOM GATHERED We have established a platform for theexchanging and communication of multi-technologies and cultures. 我们构建多元化技术和文化交流的平台。 ARCFOX在全球拥有六国八地研发中心，全面涵盖了造型设计、电驱动技术、智能化技术、轻量化技术、互联网技术等前沿技术领域。 ARCFOX has established R&D centers in six countriesand eight regions, covering and focusing on advancedtechnologies development, such as modeling design,electric drive technology, intelligent technology,lightweight t