2023年TikTok家电市场洞察报告

TikTok家电市场洞察报告显示，印尼、越南、泰国和马来西亚等地区的家电类目在TikTok平台表现活跃。报告重点分析了各国家电类目的GMV排行榜TOP 5商品，并提供了相关商品的详细信息，包括商品名、价格、GMV、佣金比例、关联达人数、直播场次和视频数等。

印尼家电类目八月GMV排行榜TOP 5：

1. BLENDER CHOPPER STAINLESS MULTIFUNGSI 2L，GMV $518.86K
2. COMBO SUPER DEALS BLENDER CHOPPER STAINLESS 2L + BOTOL VIRAL 1.5L，GMV $405.09K
3. Evercoss Set Top Box PLUS / MAX TV Penerima Siaran Digital Receiver FullHD，GMV $1.09M
4. VISHAL Combo 3 IN 1 (COD) Stainless Blender Daging Penggiling + 1 Set Pisau + 4Pcs Mangkuk Set，GMV $168.46K
5. Advance STP-A01 Set Top Box STB Digital DVB Full HD Receiver TV Garansi Resmi 1 Tahun Antena Kabel，GMV $248.08K

越南家电类目八月GMV排行榜TOP 5：

1. Máy hút bụi cầm tay D E M -DX118C Kèm 3 đầu hút và 1 lõi lọc，GMV $326.03K
2. Nồi điện Cô Đơn đa năng chống dính Vân Đá, Bảo hành 6 Tháng 1 dổi 1 không cần lý do
3. Máy xông tinh dầu khuếch tán Phun sương tạo ẩm trụ trắng Nga MyDung Tích 500ML Tặng 1 Tinh dầu Và Điều khiển có chế độ hẹn giờ Đèn Led 7 màu Phun sương tạo âm trong phòng Điều hòa Bảo hành của nhà sản xuất，GMV $27.70K
4. Máy xay Osaka xay sinh tố, xay thịt, rau củ quả，GMV未提供
5. Máy hút bụi tự động，GMV $34.42K

泰国家电类目八月GMV排行榜TOP 5：

1. กระทะฟฟ้า มินิมอล 1 ถมหม้อต้ม1 (เลือกสีได้)，GMV $107.62K
2. ไม่มีโปร1 ถมหม้อ1หม้อไฟฟ้า เอนกประสงค์หม้อไฟฟ้า ทอดตุ๋นต้มนึ่ง，GMV $102.40K
3. เครื่องดูดฝุ่น อัตโนมัติ，GMV $8.48K
4. เครื่องดูดฝุ่น ในรถยนต์，GMV $34.42K
5. หม้อต้ม มาม่า หม้อต้ม เอนกประสงค์ (เลือกสีได้)，GMV $28.56K

马来西亚家电类目八月GMV排行榜TOP 5：

1. R E D C H E R R Y 1.8 L Non Stick Electric Pot / Mini Rice Cooker With Steamer Frying Pan Electric Cooker Cooking Pot Periuk Nasi，GMV $66.45K
2. [NEW]WEYON-FH268 Pelbagaifungsi 3 dalam 1 Pembersih Vakum Tanpa Kord Pembersih Vakum Kuasa Tinggi Pembersih Vakum Isi Rumah/Kereta，GMV $115.98K
3. REDCHERRY x Swiss Thomas Cordless Vacuum Cleaner Portable with Mop Pad Rechargeable Wireless Tanpa Wayar，GMV $115.98K
4. Kitchen Dish Towel Kain Dapur Rag Non-stick Oil Double-layer DishWashing Cloth Kitchen Cleaning Wipes Super Absorbent，GMV未提供
5. Electric Frying Pan Rice Portable Mini Rice Cooker Periuk Nasi Multicooker Steamer Hostel Cooker，GMV $39.95K

报告还强调了TikTok电商越南家电类目、印尼家电类目等细分市场的潜力，并推荐使用“超店有数”工具进行选品与营销分析。该工具提供爆品探查、达人挖掘、营销分析等功能，帮助商家和达人快速掌握TikTok生财之道。