互联农民——一本关于欧洲和中亚良好做法和鼓舞人心的故事的案例书

CONNECTEDFARMERS ACASEBOOKOFGOODPRACTICESANDINSPIRINGSTORIESFROMEUROPEANDCENTRALASIA CONNECTEDFARMERS ACASEBOOKOFGOODPRACTICESANDINSPIRINGSTORIESFROMEUROPEANDCENTRALASIA RegionalOfficeforEuropeandCentralAsiawww.fao.org/europe FOODANDAGRICULTUREORGANIZATIONOFTHEUNITEDNATIONS Budapest,Hungary i Requiredcitation: FAO.2024.Connectedfarmers–AcasebookofgoodpracticesandinspiringstoriesfromEuropeandCentralAsia. Budapest.https://doi.org/10.4060/cd0152en ThedesignationsemployedandthepresentationofmaterialinthisinformationproductdonotimplytheexpressionofanyopinionwhatsoeveronthepartoftheFoodandAgricultureOrganizationoftheUnitedNations(FAO)concerningthelegalordevelopmentstatusofanycountry,territory,cityorareaorofitsauthorities,orconcerningthedelimitationofitsfrontiersorboundaries.Thementionofspecificcompaniesorproductsofmanufacturers,whetherornotthesehavebeenpatented,doesnotimplythatthesehavebeenendorsedorrecommendedbyFAOinpreferencetoothersofasimilarnaturethatarenotmentioned. ISBN978-92-5-138651-4 ISBN © ©FAO,2024 Somerightsreserved.ThisworkismadeavailableundertheCreativeCommonsAttribution-NonCommercial-ShareAlike 3.0IGOlicence(CCBY-NC-SA3.0IGO;https://creativecommons.org/licenses/by-nc-sa/3.0/igo/legalcode). Underthetermsofthislicence,thisworkmaybecopied,redistributedandadaptedfornon-commercialpurposes,providedthattheworkisappropriatelycited.Inanyuseofthiswork,thereshouldbenosuggestionthatFAOendorseanyspecificorganization,productsorservices.TheuseoftheFAOlogoisnotpermitted.Iftheworkisadapted, thenitmustbelicensedunderthesameorequivalentCreativeCommonslicense.Ifatranslationofthisworkiscreated,itmustincludethefollowingdisclaimeralongwiththerequiredcitation:“Thistranslationwasnotcreatedbythe FoodandAgricultureOrganizationoftheUnitedNations(FAO).FAOisnotresponsibleforthecontentoraccuracyof thistranslation.TheoriginalEnglisheditionshallbetheauthoritativeedition.” Disputesarisingunderthelicencethatcannotbesettledamicablywillberesolvedbymediationandarbitration asdescribedinArticle8ofthelicenceexceptasotherwiseprovidedherein.TheapplicablemediationruleswillbethemediationrulesoftheWorldIntellectualPropertyOrganizationhttp://www.wipo.int/amc/en/mediation/rulesandanyarbitrationwillbeinaccordancewiththeArbitrationRulesoftheUnitedNationsCommissiononInternationalTradeLaw(UNCITRAL) Third-partymaterials.Userswishingtoreusematerialfromthisworkthatisattributedtoathirdparty,suchas tables,figuresorimages,areresponsiblefordeterminingwhetherpermissionisneededforthatreuseandforobtainingpermissionfromthecopyrightholder.Theriskofclaimsresultingfrominfringementofanythird-party-ownedcomponentintheworkrestssolelywiththeuser. Sales,rightsandlicensing.FAOinformationproductsareavailableontheFAOwebsite(www.fao.org/publications)andcanbepurchasedthroughpublications-sales@fao.org.Requestsforcommercialuseshouldbesubmittedvia:www.fao.org/contact-us/licence-request.Queriesregardingrightsandlicensingshouldbesubmittedto:copyright@fao.org. Coverphotographs: ©FAO/NozimKalandarov ©FAO/DaniellDolidze ©FAO/ImranaKapetanovic ©TTAviationTechnologies CONTENTS Abbreviationsv Acknowledgementsvi Introduction1 Methodologicalnotes3 DIGITALKNOWLEDGEANDMARKETING4 Personalbrandinginsocialmedia:thestoryofDalel’sagribusinesssuccess5 Eto’sgrowingduckfarmingbusiness:socialmediaande-commerceplatforms9 Socialmediapromotion:Reina’sstoryofsuccessfulagritourismpromotion andsalesofmeatproducts14 Promotingorganicfarming:themobileappoftheConsumersOrganizationof NorthMacedonia19 Kanatbek’sTelegram-basedadvisoryandmarketplace24 Sergiu’sAgrobiznesonlineportal:agriculturalknowledgeandinformation forfarmers29 Aliya’spromotionoffeltrugsonsocialmedia34 DIGITALBREEDING39 Automatedherdmanagementsystem:Erkebulan’stransformeddairyfarm40 Healthycattle,healthyprofits:heatdetectionandhealthmonitoring legsensorsforcowsimplementedbyErkebulan43 Enhanceddairycowmanagementandhealth:theautomatedherdmanagement roboticsemployedbyDauren47 Beybit’spathtoenhancedlivestockfarmcare:feedingandhealth managementsoftware52 Aerialinsightsforlivestockmanagement:Beybit’sautomatedlivestock countingdrones57 DIGITALCROPPRODUCTION62 Zurab’sapproachforoptimizedresourcesandincreasedproductquality: digitaltechnologiesforappleproduction63 Farmingatnewheights:Sergei’sagro-drones68 Savingwater,maximizingyield:moisturesensorsforirrigation.Pavel’sstory73 Efficientandprecisefieldwork:Pavel’sGPSmonitoringofagriculturalmachinery78 Precisionfarmingwithparallelautomaticdriving:Nurlybek’sstory82 Modernizedalmondproduction:automationandprecisionagriculture technologiesdeployedbyGigi86 Maximizedyieldwithminimalresources:thedigitalresource-savingsystem oftheAgrarianUniversityofKazakhstan91 iii DIGITALFARMMANAGEMENT97 Digitalfieldmanagementsystem:Talgat’swayforimprovedmanagement andsavedresources98 Enhancedagricultureoperationsatfingertips:Zurab’sharvestand post-harvestmanagementmobileapp101 Streamlinedfarmmanagement:custom-madesoftwaresolution implementedbyAidarbek108 DIGITALGREENHOUSES113 Revolutionisedfarming:theclimatecomputer