互联农民——一本关于欧洲和中亚良好做法和鼓舞人心的故事的案例书

A CASEBOOK OF GOOD PRACTICES AND INSPIRINGSTORIES FROM EUROPE AND CENTRAL ASIA CONNECTED FARMERS A CASEBOOK OF GOOD PRACTICES AND INSPIRINGSTORIES FROM EUROPE AND CENTRAL ASIA Regional Office for Europe and Central Asiawww.fao.org/europe Required citation: FAO. 2024.Connected farmers – A casebook of good practices and inspiring stories from Europe and Central Asia.Budapest. https://doi.org/10.4060/cd0152en The designations employed and the presentation of material in this information product do not imply the expression ofany opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations (FAO) concerningthelegal or development status of any country, territory, city or area or of its authorities, or concerning the delimitationof its frontiers or boundaries. The mention of specific companies or products of manufacturers, whether or not thesehave been patented, does not imply that these have been endorsed or recommended by FAO in preference to others ofa similar nature that are not mentioned. ISBN 978-92-5-138651-4©FAO, 2024 Some rights reserved. This work is made available under the Creative Commons Attribution-NonCommercial-ShareAlike3.0IGO licence (CCBY-NC-SA3.0IGO; https://creativecommons.org/licenses/by-nc-sa/3.0/igo/legalcode). Under the terms of this licence, this work may be copied, redistributed and adapted for non-commercial purposes,provided that the work is appropriately cited. In any use of this work, there should be no suggestion that FAO endorseany specific organization, products or services. The use of the FAO logo is not permitted. If the work is adapted,then it must be licensed under the same or equivalent Creative Commons license. If a translation of this work is created,it must include the following disclaimer along with the required citation: “This translation was not created by theFood and Agriculture Organization of the United Nations (FAO). FAO is not responsible for the content or accuracy ofthis translation. The original English edition shall be the authoritative edition.” Disputes arising under the licence that cannot be settled amicably will be resolved by mediation and arbitrationas described in Article 8 of the licence except as otherwise provided herein. The applicable mediation rules will be themediation rules of the World Intellectual Property Organization http://www.wipo.int/amc/en/mediation/rules and anyarbitration will be in accordance with the Arbitration Rules of the United Nations Commission on International Trade Law(UNCITRAL) Third-party materials.Users wishing to reuse material from this work that is attributed to a third party, such astables, figures or images, are responsible for determining whether permission is needed for that reuse and for obtainingpermission from the copyright holder. The risk of claims resulting from infringement of any third-party-ownedcomponent in the work rests solely with the user. Sales, rights and licensing.FAO information products are available on the FAO website(www.fao.org/publications) and can be purchased throughpublications-sales@fao.org.Requests for commercial use should be submitted via:www.fao.org/contact-us/licence-request.Queries regarding rights and licensing should be submitted to:copyright@fao.org. Cover photographs:©FAO/ Nozim Kalandarov©FAO/ Daniell Dolidze©FAO/ Imrana Kapetanovic© TT Aviation Technologies CONTENTS AbbreviationsAcknowledgementsIntroductionMethodological notes vvi13 DIGITAL KNOWLEDGE AND MARKETING 5Personal branding in social media: the story of Dalel’s agribusiness success Eto’s growing duck farming business: social media and e-commerce platforms 14Social media promotion: Reina’s story of successful agritourism promotionand sales of meat products 19Promoting organic farming: the mobile app of the Consumers Organization ofNorth Macedonia Kanatbek’s Telegram-based advisory and marketplace Sergiu’s Agrobiznes online portal: agricultural knowledge and informationfor farmers 29 Aliya’s promotion of felt rugs on social media DIGITAL BREEDING 39 40Automated herd management system: Erkebulan’s transformed dairy farm Healthy cattle, healthy profits: heat detection and health monitoringleg sensors for cows implemented by Erkebulan 43 Enhanced dairy cow management and health: the automated herd managementrobotics employed by Dauren 52Beybit’s path to enhanced livestock farm care: feeding and healthmanagement software 57Aerial insights for livestock management: Beybit’s automated livestockcounting drones DIGITAL CROP PRODUCTION 62 63Zurab’s approach for optimized resources and increased product quality:digital technologies for apple production Farming at new heights: Sergei’s agro-drones 73Saving water, maximizing yield: moisture sensors for irrigation. Pavel’s story Efficient and precise field work: Pavel’sGPS monitoring of agricultural machinery Precision farming with parallel automatic driving: Nurlybek’s story 86Modernized almond production: aut