亚太医疗保健前线2024（英）

Asia-PacificFrontLineofHealthcare2024 Consumerengagementandtechnologyarereshapinghealthcare. Authorsandacknowledgments VikramKapurisaseniorpartnerinBain&Company’sSingaporeofficeandheadofthefirm’sAPACHealthcare&LifeSciencespractice. AlexBoultonisapartnerinBain&Company’sSingaporeofficeandaleaderinthefirm’sSoutheastAsiaHealthcare&LifeSciencespractice. DamienAngusisapartnerinBain&Company’sMelbourneofficeandaleaderinthefirm’sAustra-lia/NewZealandHealthcarepractice. DhruvSukhraniisapartnerinBain&Company’sMumbaiofficeandaleaderinthefirm’sIndiaHealthcare&LifeSciencespractice. We’dliketothankHalodocforsharingtheirvaluabledataandinsightsandfortheirsupportinthedevelopmentofthisreport.WewouldalsoliketothanktheBain&Companyteamthathasworkedtirelesslytodevelopthisreport:MikiYu,DikshaSingh,DeekshaYadav,MayankPuri,SudhanshuSharma,ApurvaKohli,ShreyaGhosh,TuhinDutta,andSakshiVohra. HalodocisapioneerofIndonesia’sdigitalhealthecosystem,offeringarangeofservices,fromtele-medicineandhealthproductsdelivery,homecareservices,tocashlessoutpatientservicesthroughpartnershipwithinsuranceproviders.Thecompanyisalsocommittedtopromotingwellnessbyofferingcomprehensivehealthsolutions,frompreventivetocurativeapproachesinasingleapplication. Thisworkisbasedonsecondarymarketresearch,analysisoffinancialinformationavailableorprovidedtoBain&Companyandarangeofinterviewswithindustryparticipants.Bain&CompanyhasnotindependentlyverifiedanysuchinformationprovidedoravailabletoBainandmakesnorepresentationorwarranty,expressorimplied,thatsuchinformationisaccurateorcomplete.Projectedmarketandfinancialinformation,analysesandconclusionscontainedhereinarebasedontheinformationdescribedaboveandonBain&Company’sjudgment,andshouldnotbeconstruedasdefinitiveforecastsorguaranteesoffutureperformanceorresults.Theinformationandanalysishereindoesnotconstituteadviceofanykind,isnotintendedtobeusedforinvestmentpurposes,andneitherBain&Companynoranyofitssubsidiariesortheirrespectiveofficers,directors,shareholders,employeesoragentsacceptanyresponsibilityorliabilitywithrespecttotheuseoforrelianceonanyinformationoranalysiscontainedinthisdocument.ThisworkiscopyrightBain&Companyandmaynotbepublished,transmitted,broadcast,copied,reproducedorreprintedinwholeorinpartwithouttheexplicitwrittenpermissionofBain&Company. Copyright©2024Bain&Company,Inc.Allrightsreserved. AtaGlance Asia-Pacificwillbethefastest-growingregioninhealthcarespending,accountingformorethan20%ofglobalspendingby2030.Accesstocare,cost,andqualityremaincriticalchallengesforhealthcaresystems. Consumerstakegreaterownershipoftheirhealthandarereadytospendmore.Roughly50%ofallconsumers(58%ofGenZ)plantospendmoreonhealthcareinexchangeforbetterhealthoutcomes,betterexperiences,andgreaterefficiency. Telehealthusagepersistspost-Covid-19,makingonline-offlinea“newnormal.”TelehealthusagegrewroughlytwofoldacrossAsia-Pacificmarketsduringthepandemicandstabilizedin2023. Consumersdesireasingletouchpointtomanagetheirhealthandareincreasinglyplacinghightrustinprimarycareprovidersandotheralternativesitesofcarelikepharmaciesanddigitalhealth. TounderstandopportunitiesandchallengesintheevolvingAsia-Pacifichealthcarelandscape,Bain&CompanyconductedasurveyinQ42023touncoverconsumer-centrictrendsinhealthcareconsump-tion.Thesurveywasdistributedto2,300consumersacrossnineAsia-Pacificgeographies(Australia,China,HongKong,India,Indonesia,Malaysia,Philippines,Singapore,andVietnam)inaprocesssimilartothedatacollectionsweconductedpreviouslyin2019and2021. TakenindependentlyorincomparisontoourearlierAsia-PacificFrontLineofHealthcareReports,themostrecentresultshelpusunderstandhowAsia-Pacificconsumers’healthcarebehaviorsandpreferenceshavechangedandprovidekeyinsightsintoemergingtrendsintheregion: 1.Healthcareisnolongerapassiveexperience:Consumersaretakingchargeoftheirhealth,aredemandingabetterexperience,andarewillingtoinvestinwellness. 2.Thefutureofhealthcareiseverywhere:Consumersexpectseamless,omnichannelcareexperi-encesthatextendbeyondtraditionalhospitalsettings. 3.Integratedcarewillbecomethenewstandard:Consumersdemandasingletouchpointtomanagetheirhealthandareopentonewspecialtycaremodelsandcuratedcustomerjourneys. 4.Thetechrevolutionistransforminghealthcare:AIandhealthtechareunlockingthepowerofpersonalizedcareandreinventinghowwedeliverhealthcare. Asthesefourtrendsshapehealthcaredeliveryintheregion,companieshavefourstrategicopportu-nitiestoattractconsumersandimprovepublichealth: 1.Reinventcustomerexperience:Prioritizepatient-centeredcaretodeliverpersonalizedrecommendationsandaseamlessomnichannelexperienceforenhancingoutcomesandsatisfaction. 2.Coordinatecaredelivery:Upgradecaremanagementthroughbettercollaborationandcoordinationacrosscareteams. 3.Future-prooftechnologyinfrastructure:Digitizelegacyprocessesanduseinnovativetechnologiestoempowerhealthcareprovidersandconsumers. 4.Forgestrategicpartnerships:Connectcarejourneysacrossthebroaderhealthcareecosystemofpartnersandbreaktransactionalsilos. Keythemes Consumerism ConsumersacrossAsia-Pacificaretakingaproactiveapproa