艾瑞咨询x百度营销：百度电商价值研究报告

合Q布logo $$g ©2022.10iResearchInc. ¿ b$u‡'9ę 42b$ 9T $$‰fpzaβJ‡gN1ˆ,$,pmŠDT@6GÁ„1ˆ$,rGoę%gb$u ‡3L№‡ªU@gNZ½ •C^ię%:½hŒ,nÛQ…#※˛…moÕÓ-¤øˆy,Ⓒ†CÕnep\…;g,DTCU@tⒸQ$ …ÖÏ;J$m—xLY[C^¤oÕ¼ÊA'Ik>]1,á –É…Ü”æ •\…ię%:1n¢R3ØDQƒß,Ç$B%b$'9€‘;’s,e®V¢RgęƒH5ºÌ¤‰1ƒ4÷¢!aβ$hN[8Vg‚$。 •Y[uę%:äsQyY[qȞN|`Ž,¡vƒœQ¤€°Ü”z3ßNY[‹X!wNg$Ôƒ½?"lS<v”æ $>b$yUGo1ˆ¢F$H5gb$ߌ,s3xe2gb$‹X@‰ •$>F$H5gb$ߌ(1)aβ:$k¢R[$ã\¤›n¡vr¦,À¥¡v®V:6æ (2)‹X:$k9$$`I½¤:_2²,À¥C¡v№oˆÜ”æI½$`¤:_ ※šË¡v:6E¢RܔQ ½æ (3)@0:$k¢R$`¤Èžoˆ¹[šË–É$:6¤ÈžÜ”;J$k ※oˆ¨Úc.n"p$`¤oWz] №¡vQ½¤3ªEܔ,5?1w€wÁ,wÁwn2æ •$>b$s3xe2%gaβ‹X@‰(1)j№‹X: ~j‹X:$kÀ¥:g¡vęÆa€°oˆ3§Ä˛t>/B‚X),Â;¡v;­@Ù¡ÞŔ,3ÒRÈ(;­; †j‹X:a]\¿¢u3Cƒ№+ⒸJę,$k·L¡´4r,Æ“ƒ±$ŠC—˛Ç#˛3L ,DA¡v5[Š¯‰˛$‚¤Èž;­æ (2)WC\…‹X:$keD¡voÕCÂRⒸ4r¤№‡$‚2ĘⒸ™×,Â;¡v1÷yĘⒸ2¤Ü”æ (3)]]':$kn\ƒg>¤rª[Ò½$qE4r3©h~¼,$‚œQ–É$›nÈ(ܔ,wŸ,g$?È(¤ÍEæ 02022.10iResearchInc.///.iresearch.com.cn2 t3$e •$$ pgƒDRęx—]D¿?3¯2`fiz¢$¡€†Q—)Д¹z¢$«§)ДdDⒸ2Rę7-3¯†3Q2[½˛ %˛a¶X¹ •Ç$$ pg«§E@˛ˆž²˛$kXmWr32VŒD¿z¢$†$hƒ«˛‰e$o|¬¹7$[6ƒDuWyw ‚bgp—H*2™⎞;`$[2>¥¦†]i›DⒸ?,w2s`)k¹ •,$ pgFA–“,wŠ~6n'2ª§(½†2h)k2©JrQ0¤?¡!21;:†]№«pfi$k˛ˆž²˛E@X¹ •$ pg«§A–“c*Ręa)‘c*«§(½2h˛ⒸI,5/ZB5˛‚b¨œ˜5˛ƒDRꨜ˜5XfiDb?z¢$©+$oRęaFC£z¢$†z¢^_2mJ`¡!z¢fi¹A–“c*ƒDRę$o0oin12) ‘c*ƒDRę°Iqf0°f$·1X¹ s]3;№ęŸg‹±™Hg‹R4¹ /2022.10iResearchInc.www.iresearch.com.cn3 Q$½ 1 2 Ⓒ 3 4 nk]:qoimA[ $<ntbhqoAVA[,nk]:F>imęe MT2O21Hc,<3ntbhqo½8.4K,6<3nrõQd81.%%‚=nk`@BaP;d?g[,ntbhQz&ƒA[,~r2O25H<3ntbhqoD½1O.5K]‚nk]:F>qo=$<hI]:F>qod6W-2O1%Hd6W15.5%[]T2O21Hd29.7%,~r2O25HsW0DA[N25.O%,mn©[\y,D&ƒ1©y\yF>.‚ |fntbhdA[Rnt(ed3L,<3nk]:F>imęe‚ 2016-2025$$61β-Q $$g %3.8% %9.O%73.%%78.%%79.1%81.%%83.9%8%.4%89.1%91.5%13.4%14.4%13.5%12.9%7.7%%.5%5.9%5.5%4.7% 2016-2025$$[!†@-Q5[ 2 25.4%25.4%25.8%3O.O%29.7%3O.9%32.2%33.%%35.O% 15.5%19.%%23.%%18.1% 1O.O 1O.5 8.4 9.O 9.5 %.1 %.9 7.8 4.7 5.3 1O.%%11.3%11.2%11.O%1O.8%1O.5% 17.9 19.8 13.1 14.% 1%.2 9.O 1O.% 11.8 5.2 7.2 2O1%2O172O182O192O2O2O212O22e2O23e2O24e2O25e 2O1%2O172O182O192O2O2O212O22e2O23e2O24e2O25e nkt^bhqo9K])Ax9%) nkt^bh6nrõQdW09%) $<n[]:9#K2)Ax9%) =hIZuⒸ]:õ$dŠw_9%) nw:2O1%-2O21HnwCCNNIC,2O22-2O25Hc;№~s‚nw:2O1%-2O21HnwC<¿lrE,2O22-2O2%Hc;№~s‚ 82O22.1O1Re6ea5c0I3c.777.15e6ea5c0.c42.c382O22.1O1Re6ea5c0I3c.777.15e6ea5c0.c42.c35 Ⓒ>ę q T4 o”ŽfiT4 ⒸuQ$lmT4 ⒸuA3žB¡ˆq iL,DTClm\ⒸuQ$dŸ˜ ­[3ž]o”$Fl=‚6q —~,B¥@ds˛dlmWž›&zøfy,ⒸuA"3žB¡q iL°B§J$V4PęH\$]©˛o”¦m:©4˛CZA0b4Xvoy,DTC2DirecttoConsumer,Ⓒu$`½ ƒ€xw)\÷:do”Ⓒ¼–zdlm° KⒸ>e<[DgX/ D)¨ Ⓒ>$K@$Eę (…yA3¡Dža†,ⒸuAflaem¡PęQ$,œƒflaiL7$V4yAPę ½ ;WN ½ Ç$0@$Eę 6Ⓒ>e<[DgX/ Ⓒ>$«4ⒸuK@$Eę šDTClm,B7$V4yAPę|e£I«4dⒸu˛ntⒸuzg+¡ ½ ;WN ½ Ç$0@$Eę Ⓒ>$@$e<[DgX/DTCZRJA:%L$U - ] OEM/ODM d$Ⓒ%kr1hCQie£‡ |T: 6$ Og6 n3 C ?§ § Ⓒ $ §Ⓒ O1 ;WN %L $U 4 V # P Ⓒ >D _ /"T\.T •ES`Eę •,Eę •$MEę •…… R ^ Ⓒ>TC =6$9 Q6M ;W Y $VH"T\ •'I, •GMZR •2]$V •…… ⒸuD¢<,œƒiL(… $V4yAPę (…yAPę«4Ⓒu<, _$7$V4yAq  ir:zfl•c,Çc‘“,‰ªyAQ^,;№ę’g¤gR„2° 12022.10iResearchInc.000.iresearch.com.cn6 /-ę n—;R m‰fi;R emⒸr2 ‹zm~oQ`‚qRpa,*ume›k ½Qg,$D—[emⒸrs–¼,÷ceⒸr½0D ˛fiX1V½$€¢emⒸr¼xø>,š]oC ⒸrB06C[Šœ˛$a˛`‚PęXL÷n—?chRxWn_Ⓒrz=RGH,ccm$AICfihⒸrxe №r•’`‚obm~hⒸr”—©x‹z,,JoQexm›k¢ #+=/-7!5E6,2 82017$2 :Ç$8.0n— Ę ˆ˜V½73,= ƒ‘$#3>gC $6!5"8:Ę”1@</AB 318 2018-2021$8:Ę$6!5" CAGR=195% 65368175 1649 Д。 2016$2 )$^4$-3ę ' (GF½rvZ$xFD,Ç$8. 0cn—73¢ 2017$2 6Ç$8.0cn— ; $9?,V½o3;$14H$C\s+ =78&¢ $6!5")('”1@</AB $6!5"6$;”1@</AB 2018.82019.112020.112021.8 2018-2021$)('$6!5" CAGR=278% 11614 17550 324 993 2018.9 2019.7 2020.6 2021.4 2017-2020$6$;$6!5" CAGR=189% 286158742526879 2017.112018.112019.122020.11 go:$R`‚wc,Ç¿ŒŽ,;№ęg]™g]9ƒ5¢ 92022.102R070a6c1I4c.888.26070a6c1.c53.c47 Ⓒa? /<3 |š•fia? …M]¢a? 6‘…M3¤c$&ƒg¬,C$_?…M^½¼œ ©ˆ41)˛R±fiMQ†6‘$_?…M[ꆓoc$Ÿ\]¬,…M•(s¦sPI.mn¤V¡i¤4ryi¦ †ks³'v№k,„I‹0':Vƒ※†Q$c,[“o]¢Š€?'C$_?†※½¯Qlo,cŽ]¢[:V ”¥'hp”¥†£—bGž—w=^,3¤;QH7q=:R?,°‡6‘…M˛‹0…M˛:V[ęX³ 1$/<588$$1$10$$1$!4*9,; 81$ 7 /< … 7$1$ 0@1$ -A1$ … 7$1$ (61$ $)1$ … # 3:?1$ 81$ /< 41$ 8$$1$!4*9,; %2.8% 80$$1$!4*9, ; 2%.7% 15.%% 7%97 8894 3733 4728 2018 2019 2020 2021 '>1$ 2021$eª…M0m«n2020$† 3.2 Á&1$ 2021$`]…M0m«ƒ2020$i R±D1)E†—c0«(KR) i (%) ¦ 78.4% 3=92ß+. z:eª…M0m«fi2021\5$1©-2022\4$30©;§,'2021\5$1©-2022\4$30©†GMVWx³u~:zfl›h,;(™f,;№e˜gŒ¨gŒDV³ 92022.102R070a6c1I4c.888.26070a6c1.c53.c48 Ⓒ¥Re Moę ŸÒÉfiRe tęν«‚gIRe ®ºatęàÙ:<e®:€3ßgI«‚x¸¢wۈ 9„$\AÅýa,3Â$]e¬[tę´¼]¢h®«‚ä,6w@Š»+‰Ü®z‘œ…ˆ[cŸÒ$$k®ç ›Q½í^q_§c®éy,3¬[tęJáli$]etę®rn,«‚νgI–J:<ír’,a¬[tę ƒ ¨,rºa®¬[tęàÙ³*ÃÁ˛±Íè/$‹˛Š»+‰ÜXgI«‚ÚÉ¢wۈí [P$4ę ...... 3Â$]e¬[t 1¡½˛eë˛, X2ęHÌàÙ $Ⓒ'@AY+?lXzν«‚,ۈzƒfiL—í 4æ]—v«_”®: <e,3¬[tęJ ~3gÇ$:4ę,àٖJ,®zν«‚í $Ⓒ'@ $C T'@ Lpzz p_ …… Lp$C $C …… P$4ę,k$Oβ X№ a4ę I8 OβcfiG8 , $Ⓒ'@ T'@ $Ⓒ'@ $C/Sbt Kƒ.$B =7Ç T'@ '@ ß /P$4ę F №P $4 ę ...... ...... ...... + g7¬[tę1$w2àÙAY+?l(‰3)gDN,¿W$wÆÕ,@+fiⒸNOβ®:|zk $@ßví D AY ?l \$fd ,P $4 ę ...... ...... A©¬[1T]Zfi¾s,b]Oβj`C,š !³*;A`nfi3ä)m¢+ª*“í^0]?^y,Oβg+Ù№zBmlⒸ¥®9Ô,+Ⓒ–©“àÙДyCí $‹/±Íè½;?m6w5.<hq-.C9®·[ ¦A½áMg«‚]•í Sbt/$C @ + rW@‰ s. …… Sbt$C nu[` gT ...... ã:1.a¬[tęQ$ËRáwƒ~,.F¿âEºatęÚÉE™;®ºatę$`ƒÝMatęÚÉE™,?0°5p®¬[tęÞ—F¿í ˜