《O2O智胜未来：乳制的机品遇探索》

©©22020211NNiieellsesennCCononsusummeerrLLLLCC..AAllllRRiigghhttssRReeseservrveed.d. @2022NielsenConsumerLLC.AllRightsReserved. 1x10x 12x 24x 1x10x 12x5x 22 14 44 8 20 43 41 10 32 6 7 30 6 10 30 6 3 13 5 7 11 23 10 8 22 18 47 11 11 7 12 9 13 11 8 39 17 26 83 85 43 43 16 25 44 44 ©2021NielsenConsumerLLC.AllRightsReserved. @2022NielsenConsumerLLC.AllRightsReserved. 同时单包装大规格产品在O2O亦有优势，其中以冷藏新鲜产品为主 单包装|液态奶|前5规格销售额占比|O2Ovs现代渠道|2204 5 5 7 27 36 14 44 11 9 7 7 8 3 3 3 9 47 6 4 3 46 7 3 2 3 1.5L 1L 51 950ML 250ML 3 7 240ML ©2021NielsenConsumerLLC.AllRightsReserved. @2022NielsenConsumerLLC.AllRightsReserved. 11 23 现代渠道 东部北部南部西部 17 20 8 55 4 58 O2O O2O现代渠道 50 45 40 35 30 25 20 15 10 5 0 江苏上海浙江安徽河南北京天津辽宁山东河北黑龙江吉林山西广东福建湖北湖南江西重庆四川广西贵州陕西云南 ©2021NielsenConsumerLLC.AllRightsReserved. @2022NielsenConsumerLLC.AllRightsReserved. 液态奶酸奶/酸味奶 100 90 80 70 60 50 40 30 20 100 大卖场超市小超便利店O2O ©2021NielsenConsumerLLC.AllRightsReserved. @2022NielsenConsumerLLC.AllRightsReserved. ©2021NielsenConsumerLLC.AllRightsReserved. @2022NielsenConsumerLLC.AllRightsReserved. inquiry.china@smb.nielseniq.com ©2021NielsenConsumerLLC.AllRightsReserved. @2022NielsenConsumerLLC.AllRightsReserved.