Lululemon's influencer marketing strategy has been successful in generating significant earned media value (EMV) during the pandemic. From April 2019 to March 2020, the brand collected $86.1M EMV from 5.6k ambassadors, with these totals representing 20% and 9% year-over-year growth. Lululemon's focus on micro-influencers has helped the brand to capture consumer interest and increase its market share. The brand's content is highly engaging, with video views, comments, and shares across various platforms. Overall, Lululemon's influencer marketing strategy is poised for significant growth in the future.
