UOMA Beauty is a brand that has been praised for its inclusivity and diversity. The brand was founded in 2019 by beauty executive Sharon Chuter and has since gained a large following. The brand's influencer marketing strategy has been successful, with a high earned media value (EMV) score. EMV is a metric used by Tribe Dynamics to quantify the estimated value of consumer engagement with digital earned media. The EMV score is based on engagement received from followers and consumers and is used to evaluate the earned performance of individual marketing campaigns and benchmark brands within the competitive landscape. UOMA Beauty's success in influencer marketing is a testament to the brand's commitment to inclusivity and diversity.
