2023 Q4 CPC数据报告

目录 2023Q4CPCREPORT SBCTR decreases14.8%YoY ND SPCPC increases11.7%YoY SPE 亚马逊美国市场关键数据 QuarterlyData SPONSOREDPRODUCTSADS----PositiveChange----NoChangeNegativeChange TIME/CHANGE CTR CPC ACOS ROAS eCPM BRANDAVGDAILYSPEND 2022-Q4 0.31% $1.20 19.74% $5.06 $3.67 ............. 2023-Q1 0.34% $1.18 20.25% $4.94 $3.99 ...... 2023-Q2 0.34% $1.30 19.63% $5.09 $4.45 ................ 2023-Q3 0.34% $1.33 19.29% $5.18 $4.55 .......... 2023-Q4 0.32% $1.34 19.99% $5.00 $4.30 ............. QoQChange -5.9% 0.8% 3.6% -3.5% -5.5% 18.0% YoYChange 3.2% 11.7% 1.3% -1.2% 17.2% 17.7% SPONSOREDBRANDSADS----PositiveChange----NoChangeNegativeChange TIME/CHANGE CTR CPC ACOS ROAS eCPM BRANDAVGDAILYSPEND 2022-Q4 0.54% $1.63 24.30% $4.11 $8.78 ............. 2023-Q1 0.51% $1.53 26.09% $3.83 $7.85 ...... 2023-Q2 0.52% $1.57 25.00% $4.00 $8.10 ................ 2023-Q3 0.51% $1.66 24.36% $4.10 $8.42 .......... 2023-Q4 0.46% $1.66 24.13% $4.14 $7.67 ............. QoQChange -9.8% 0.0% -0.9% 1.0% -8.9% 19.8% YoYChange -14.8% 1.8% -0.7% 0.7% -12.6% 8.2% AmazonBenchmarks 2023Q4CPCREPORT BOOKYOURDEMO PACVUE.CN6 PACVUE.CN PACVUE.CN 2023HOLIDAYSPOTLIGHT 2023 Cyber5AvgROAS decreases12% Cyber5AvgCPCup12% CYBER5 假日季回顾 PACVUE.CN 2023Q4CATEGORYSPOTLIGHT 品类趋势 CPC PACVUE.CN PACVUE.CN PACVUE.CN PACVUE.CN SB AdSpendup10.2% AS SP ConversionRateup14.4% RO 2023Q4REGIONALSPOTLIGHT 亚马逊欧洲市场关键数据 或登录网站获取更多资讯www.pacvue.cn 扫一扫关注，获取更多干货