The CEO's Guide to Generative AI is a report by IBM Institute for Business Value that provides insights on how to leverage transformative technology, specifically generative AI, to win in today's business landscape. The report is divided into three sections: AI-enabled people, AI-powered data and technology, and AI-fueled operations.
In the first section, the report discusses the importance of talent and skills in the age of AI, as well as the impact of AI on customer service and employee and customer experience. The second section focuses on the use of AI to drive data and technology innovation, including the importance of platforms, data governance, open innovation, application modernization, responsible AI, and tech spend. The third section covers the use of AI in operations, including supply chain, marketing, cybersecurity, and sustainability.
Overall, the report emphasizes the need for CEOs to lay the groundwork for greatness by understanding the potential of generative AI and taking action to leverage it in their organizations.
