This report highlights the importance of increasing agility in technology and media businesses. The authors argue that modernizing quote-to-cash (Q2C) systems is a key step in achieving this goal. Q2C workflows are essential for a company's ability to operate with agility, and they influence business agility more than any other system. However, most Q2C systems are inefficient, internally focused, and not customer-centric. Modernizing Q2C systems can help businesses better serve their customers, improve cash flow, and ensure accurate revenue forecasting.