中国住宿业2023年度数据报告暨2024元旦假期预测

假兰猰䪮·⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ CONTENTS 01/2023酒店⾏业数据报告 02/2023⺠宿⾏业数据报告 03/2023住宿业消费者⾏为数据 04/2024元旦假期预订趋势预测 01 Part 2023酒店⾏业数据报告 2023ꂊ䏅遤⚌侨䰘䫣デ 2022 49Oc.c7%x18AD6R.1⯋=9Re2vP.A5R⯋ 2023 Occ ADR RevPAR OctcipOsccupancy䭷㹐䨻Ⰶ⡞桧雦皾倰岁⚹㹊꣢㈒ⴀ涸㹐䨻侨ꤑ⟄〳㈒䨻侨ꆀկADRAverageDailyRate䭷䊺㈒㹐䨻䎂㖲䨻⟟雦皾倰岁⚹㹐䨻佐Ⰶꤑ⟄㹊꣢㈒ⴀ㹐䨻侨ꆀկ RevPARRevenuePerAvailableRoom䭷嫦ꢂ〳⣘ⴀ獆㹐䨻涸佐Ⰶ⽰⽀䨻佐渤雦皾倰岁⚹Ⰶ⡞桧⛧⟄䎂㖲䨻⟟կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ 2023ꂊ䏅遤⚌侨䰘䫣デ 2023䎃50ⴔ/80ⴔ絁Occ 90.0%82.0% 80.0% 70.0% 70.0% 2022-2023䎃嫦剢Occ㼆嫱 60.0% 50.0%53.1%46.5%50.8%46.2%42.6%48.4%48.4% 60.7%59.1%60.6%58.4% 54.4%59.4% 57.4% 40.0% 30.0% 20.0% 10.0% 0.0% 45.3%48.2% 45.3%46.6%44.9%45.0% 49.1%48.2%49.7%50.8% 1剢 2剢 3剢 4剢 5剢6剢 2023䎃 7剢 2022䎃 8剢 9剢 10剢 11剢 12剢 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 53.0% 50ⴔ絁80ⴔ絁 ➚䎃侨ꂊ䰘䏅鍒遤⚌靀⵸⚙⚡㷍䏞絑⾎✫僈儑涸䫣㢕䚍㟞Ɤ鵯〳腊♸䊵假ⴀ遤涸剣⸂䛪㢕剣Ⱒ ♴⼱䎃太䛪㢕ⵌ✫䎂珘〄㾝朐䙖♸⿡䎃馋⸷㛇劥♧荝告侨䰘⡛✵⿡䎃2023䎃ꂊ䏅遤⚌䎂㖲Occ⚹52.4%2022䎃⚹49.7%ず嫱㟞Ɤ5.4%կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ 50侨ⴔ絁䰘Oc鍒c5靀3%80ⴔ絁TOP20%⚹82%կ 2023ꂊ䏅遤⚌侨䰘䫣デ 300.0 2022-2023䎃嫦剢ADR㼆嫱 244.1259.4 300.0273.0 250.0 200.0 150.0 100.0 50.0 0.0 162.0 50ⴔ絁 80ⴔ絁 2023䎃50ⴔ/80ⴔ絁ADR 250.0 237.8213.6209.3204.3231.0218.2706.3213.8 199.2 206.6227.3229.2210.6224.6 200.0 150.0 100.0 50.0 0.0 177.2 1剢2剢 181.6 3剢 169.3 4剢5剢 174.0 6剢7剢 173.0 8剢9剢 172.9 10剢 180.4 11剢 172.6 12剢 2023䎃2022䎃 ➚䎃侨ꂊ䰘䏅鍒遤⚌靀ADR僈儑넞✵⿡䎃鵯霹僈㖈⣘絛⣩⛲㹊梡✫䘯鸟䛪㢕Ⰼ䎃剒넞挿ⴀ梡㖈冖劍涸7ծ8⚙剢ㄤ僱蒜涸1剢⠛絡傢㷍涸掚䏞㾀넞♶♴2023䎃ꂊ䏅遤⚌䎂㖲ADR⚹227.3⯋2022䎃⚹186.1⯋ず嫱㟞Ɤ22.1%կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ 50侨ⴔ絁䰘AD鍒R1靀62⯋80ⴔ絁TOP20%⚹273⯋կ 2023ꂊ䏅遤⚌侨䰘䫣デ 121.4 129.7 106.4 120.6 140.0 110.2 148.9 122.6 72.1 99.986.3 117.1608.4 84.3 96.184.9 81.683.3 88.3 89.6 94.4 87.7 83.9 82.3 160.0 140.0 120.0 100.0 80.0 60.0 40.0 20.0 2022-2023䎃嫦剢RevPAR㼆嫱 180.0 160.0 140.0 120.0 100.0 80.0 60.0 40.0 20.0 0.0 159.0 50ⴔ絁 80ⴔ絁 2023䎃50ⴔ/80ⴔ絁RevPAR 0.0 1剢2剢3剢4剢5剢6剢7剢8剢9剢10剢11剢12剢 82.0 2023䎃2022䎃 ➚䎃侨遤䰘⚌鍒涸䛪靀㢕㖈RevPAR♳」梡䖤刿⚹僈儑⵸♲㷍䏞鿪僈儑넞✵⿡䎃ず劍宐䎂 ➢䎂㖲侨䰘勻溏➚䎃遤⚌RevPAR⚹119.1⯋䧭⸆瑲灶涰⯋2022䎃⚹92.5⯋ず嫱㟞Ɤ28.8%կ 50侨ⴔ絁䰘Re鍒vPA靀R82⯋80ⴔ絁TOP20%⚹159⯋կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ 2023ꂊ䏅遤⚌侨䰘䫣デ 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% ♶ずADR涸꡶䏅嫦剢Occ 1剢 2剢 3剢 0-100⯋100-200⯋200-300⯋300-500⯋ 4剢 5剢 6剢 7剢8剢 500-800⯋800-1200⯋ 9剢 >1200⯋ 10剢 11剢 12剢 ➢䎂侨㖲䰘侨鍒䰘勻靀溏100-200⯋咓ꂊ䏅Occ剒넞Ⱖ妃僽200-300⯋咓㖲馄鵂✫50%剒⡛涸僽1200⯋咓⚹18.4% ➢剢⟧勻溏Occ剒넞➠搬ⴀ梡㖈7ծ8⚙剢⚹45%䊩〸〳錛➚䎃冖劍涸ꂊ䏅䋑㖞僽ꬋ䌢抠旘涸կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ 2023ꂊ䏅遤⚌侨䰘䫣デ Ⰼ㕂雧⽀ꢂ㢹⽑嫱 3.4%1.2%0.9% 11.0% Ⰼ㕂곫雧ワ劍⽑嫱 17.4% 21.2.9%% 3.6% ♶ずADR涸꡶䏅侨ꆀ⽑嫱 2.5%0.9%1.0% 8.6% 23.9% 18.1% 030-10-500⯋0⯋ >1200⯋ 1500-280045.0%2800-310200⯋⯋ ⯋ 9.6% 65.4% 83.5% 1ꢂ㢹2ꢂ㢹3ꢂ㢹4ꢂ㢹5ꢂ㢹⿺⟄♳ 䲿䔲⵸㣔곫3㣔雧䲿⵸14㣔䲿⵸25㣔⿺⟄♳ ♸⿡侨䎃䰘湱鍒嫱靀➚䎃ꂊ䏅遤⚌100⯋⟄♴涸ꂊ䏅侨ꆀ㟞⸈✫5.5%䨾剣200⯋⟄♳涸ꂊ䏅㟞⸈✫10%䊩〸〫剣100-200⯋咓ꂊ䏅侨ꆀⲸ㼱✫15%㖈㹐➃雧⽀ꢂ㢹⽑嫱♳㛇劥♸⿡䎃⥂䭯♧荝➠搬僽⟄1ꢂ㢹⚹⚺銳雧⽀匬䧭⽑嫱⚹83.5% 㖈㹐➃곫雧ワ劍♳䲿⵸5㣔⿺⟄♳곫雧ꂊ䏅涸㹐➃㟞⸈✫10%䊩〸〳⟄溏ⴀ康㹐䒓㨤䲿⵸錞ⴢ假康遤玐կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ 2023ꂊ䏅遤⚌侨䰘䫣デ 2022-2023䎃僱蒜⧺劍Occ㼆嫱 70.0% 60.0% 50.0% 40.0% 49.8% 36.7% 30.0%26.5% 59.6%63.4%62.6%59.1% 41.9%45.9%48.2%48.1% 20.0%23.5%27.8% 10.0% 34.8% 0.0% ꤑ㢧 䎃ⴲ♧䎃ⴲ✳䎃ⴲ♲䎃ⴲ㔋䎃ⴲ❀䎃ⴲⰙ 500.0431.5 2022-2023䎃僱蒜⧺劍ADR㼆嫱 450.0 400.0 350.0 300.0 250.0218.1 267.5 200.0188.7 199.9 223.5 244.6 150.0 195.9233.1180.0 100.0 134.8 50.0 0.0 ꤑ㢧䎃ⴲ♧䎃ⴲ✳䎃ⴲ♲䎃ⴲ㔋䎃ⴲ❀䎃ⴲⰙ 95.9 204.8202.0 ➚䎃侨僱䰘蒜鍒涸O靀cc侨䰘僈儑넞✵⿡䎃罜⚂ꥥ满傞ꢂ涸䲀鵳ⴀ梡✫馊勻馊넞涸䙖⸷霹僈僱蒜劍ꢂ䋑㖞㖈䘯鸟䛪㢕կ ➚䎃侨僱䰘蒜鍒ADR靀剒넞挿ⴀ梡㖈✫㣐䎃ⴲ♧⚹431.5⯋剒⡛挿僽㣐䎃ⴲ✳➑⚹95.9⯋⟟呔」⻊ꬋ䌢僈儑կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ userid:414195,docid:150590,date:2024-01-05,sgpjbg.com 2023ꂊ䏅遤⚌侨䰘䫣デ 90.0% 80.0% 70.0% 60.0% 50.0% 78.2% 83.9% 75.9% 63.6% 40.0% 52.1% 52.4% 30.0% 20.0% 10.0% 48.4% 44.9% 44.4% 38.8% 0.0% 痦1㣔 痦2㣔 痦3㣔 痦4㣔 痦5㣔 400.0344.2 350.0 300.0 250.0 200.0 269.1 150.0 100.0 50.0 0.0 166.9176.6 9.3 175.1160.6165.7204.6 212.3 痦1㣔 痦2㣔 痦3㣔 痦4㣔 痦5㣔 17 2022-2023䎃❀♧⧺劍Occ㼆嫱2022-2023䎃❀♧⧺劍ADR㼆嫱 ➚䎃侨❀䰘♧鍒⧺劍靀Occ侨䰘ꬋ䌢넞㖈剒넞挿涸痦2㣔➚䎃嫱⿡䎃넞ⴀ✫30%䊩〸կ ➚䎃侨❀䰘♧鍒涸A靀DR宐䎂饰⠃僈儑剒넞挿ⴀ梡㖈痦3㣔⚹344.2⯋剒⡛挿僽痦4㣔涸160.6⯋嫱⿡䎃鵮⡛կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ 2023ꂊ䏅遤⚌侨䰘䫣デ 70.0% 60.05%9.1%61.1%58.9%62.8%62.8%59.5% 50.0%45.4% 40.0% 30.0% 20.0% 56.8%52.5%49.8% 46.3%41.4% 52.9% 45.0% 34.4% 10.0% 0.0%痦1㣔痦2㣔痦3㣔痦4㣔痦5㣔痦6㣔痦7㣔痦8㣔 350.0 300.0 250.0225.2920.3 267.9280.0292.8259.8 247.0249.3 200.0 150.0 100.0 172.9197.4191.2180.7 216.8205.6 50.0 70.7 0.0痦1㣔痦2㣔痦3㣔痦4㣔痦5㣔痦6㣔痦7㣔痦8㣔 2022-2023䎃㕂䎧⧺劍Occ㼆嫱2022-2023䎃㕂䎧⧺劍ADR㼆嫱 㕂䎧侨劍䰘ꢂ鍒涸O靀cc♸⿡䎃涸䊵騄剣䨾Ⲹ㼭鵯霹僈䋑㖞涸䛪㢕ⵌ冖劍㛇劥䊺絑僽♧⚡곝挿✫剒た♧⚡㷍䏞⠔鷶幯鲮ぢ䎂珘〄㾝կ ➚䎃侨㕂䰘䎧鍒ADR靀馋⸷僽♧⚡嫱鳅姻䌢涸⼮넞-곝挿-꣭⡛涸刼絁 鵯⛲鵳♧姿霹僈㕂䎧劍ꢂ涸ꂊ䏅䋑㖞䊺絑䛪㢕ⵌ✫姻䌢涸絑蠒朐䙖կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ 2023ꂊ䏅遤⚌侨䰘䫣デ 䎃Ꝉ㈒괄꡶䏅侨⽑嫱 4.6%3.1% 11.8% 1.0% 46.4% 17.9% 0-50♰ 14.1% 300-500♰ 50-100♰ 500-800♰ 100-200♰ 800-1200♰ 200-300♰ >1200♰ 䎃Ꝉ㈒괄Ꝉ㈒괄⽑嫱 22.3% 3.8%6.6% 16.5% 6.6% 12.4% 19.8% 0-50♰ 300-500♰ 50-100♰ 12.1% 500-800♰ 100-200♰200-300♰ 800-1200♰>1200♰ 䎃Ꝉ侨㈒䰘괄鍒㖈5靀0♰⟄♴涸ꂊ䏅侨ꆀ♳⽑䰘✫46.6%告㖈Ꝉ㈒괄餑柄♳➑⽑✫3.8% 䎃Ꝉ㈒괄㖈1200♰⟄♳涸ꂊ䏅侨ꆀ♳➑⽑1.0%告㸤䧭✫22.3%涸Ꝉ㈒괄餑柄䏞侨ꆀ♳僽⦝侨痦♧Ꝉ㈒괄♳僽姻侨痦♧䚪Ꝉ㈒괄餑柄痦✳涸僽䎃Ꝉ㈒괄㖈200-300♰涸ꂊ䏅⽑䰘✫19.8%侨ꆀ⽑嫱僽11.8%կ ⡞㺋⚌♧畀䒭侨兰⻊鍒Ɀ倰呩剪⸉㉁ 2023ꂊ䏅遤⚌侨䰘䫣デ 䎃Ꝉ㈒괄Occ㼆嫱䎃Ꝉ㈒괄ADR㼆嫱 80.0% 70.0% 60.0% 57.0% 65.1% 69.0%69.8%70.0% 63.1% 50.0% 40.0% 45.0% 30.0%18.0% 20.0% 10.0% 0.0% 1400.01197.7 1200.0 1000.0 800.0 600.0 400.0 200.0 0.0 140.0 149.2 159.4 180.8 213.1 256.5 318.2 䎃Ꝉ侨㈒䰘괄鍒㖈1靀200♰⯋⟄ⰻꂊ䏅Occꥥ满䎃Ꝉ㈒괄涸㟞⸈罜䲿넞告馄鵂1200♰⯋⛓たOcc剣䨾♴꣭կ 䎃Ꝉ侨㈒䰘괄鍒㖈3靀00♰⯋⟄♴ꂊ䏅ADR㖈200⯋⟄ⰻꂊ䏅㖈300-800♰⯋⟄ⰻADR㖈300⯋⟄♴〳⟄溏ⴀꥥ满䎃Ꝉ㈒괄涸㟞⸈ADR涸㟞鸟馊勻馊䘯կ 0-50♰ 50-100♰ 100-200♰ 200-300♰ 300-500♰ 500-800♰ 800-1200♰ >