The report "Gearing for Growth: The CMO at a crossroads" by The Economist Intelligence Unit, supported by Tencent, explores the changing role of the CMO function in the context of growth. The report is based on a survey of 300 executives, primarily from China, and provides insights into the expectations and reality of CMOs. The report identifies a moment of change for CMOs, where they must navigate the challenges of growth while also meeting the demands of their organization. The report also highlights the importance of understanding market gaps and the role of Chinese CMOs in leading the way. The report concludes with a vision for growth and provides recommendations for CMOs to succeed in their role.
