The future of store design is being shaped by new technologies, tactics, and formats that are enhancing the in-store experience. According to a survey by The Lion'esque Group, 79% of consumers currently use buy online, pick up in-store (BOPIS) services, and 45% consider it to be critical for creating a positive in-store experience moving forward. The report highlights five key trends and technologies that are driving the future of store design and experience, including:
- The store as media: Brands and retailers are rethinking the role of the store and the value that specific technologies can add to it. Designers need to be purposeful and intentional about what that balance looks like.
- BOPIS services: Consumers are increasingly using BOPIS services to be more efficient and avoid shipping costs.
- Low-touch experiences: Safety concerns have led to a preference for low-touch experiences in-store.
- Personalization: Consumers want personalized experiences that are tailored to their preferences and needs.
- Augmented reality: AR technology is being used to enhance the in-store experience and provide consumers with more information about products.
Overall, the future of store design is focused on creating a seamless and personalized experience that combines the convenience of the digital experience with the tactile nature of the in-store experience.
