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The Future Consumer 2025 report identifies four consumer profiles that will drive business in the coming year. The first profile is the Contemplative Non-conformist, who is seeking meaning in a world of uncertainty. They are overwhelmed by global problems and have lost faith in institutions, so they are stepping back from the world. They are finding joy in relinquishing responsibility and living by their own rules. The second profile is the Alternative Thinker, who is seeking solace in speculative ideas and creative genres outside the mainstream. They are interested in regenerative capitalism, chaos culture, hopepunk fiction, and gaming and psychedelics as a form of therapy. The third profile is the Seeking Meaning consumer, who is looking for ways to connect with something greater than themselves. They are interested in spirituality, mindfulness, and alternative medicine. The fourth and final profile is the Independent Thinker, who is looking for new ways to express themselves and challenge societal norms. They are interested in streetwear, subcultures, and counterculture.
