2023年假日购物趋势预测报告英文版

This holiday season, global consumers are expected to take more complex, nonlinear shopping journeys, using multiple digital touch points before making purchases. As a result, ecommerce and retail sectors have been grappling with inflation, which is forecasted to heavily impact consumer shopping patterns. Despite this, 43% of global consumers still plan to increase shopping online. This report offers insights on current consumer and commerce trends, as well as tips for brands and retailers preparing for the 2023 holiday shopping season.

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