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The "MARCO Research: Post Covid Consumer Behaviour II" survey, conducted by MARCO, tracked consumer trends in 14 key markets, including Europe, Africa, Latin America, and the USA. The survey was carried out from May to June 2022 with a total sample of 14,200 consumers using online methodology. The survey found that responsible brands are on the rise, media consumption is increasing, the metaverse is growing, e-commerce is expanding, cryptocurrencies are being used, and the tourism sector is being impacted by current drivers. The results also showed that Latin American and African countries are the most willing to buy products following an influencer's recommendations, while Spaniards and Italians are the least likely to buy a service or product based on an influencer's recommendation.
