The Brand Finance Global Soft Power Index 2023 provides a comprehensive analysis of perceptions of nation brands around the world. The study includes an Executive Summary highlighting the highlights of the year's Index, as well as a Soft Power Medal Table and Brand Finance Insights for interpreting and leveraging the data. The report also includes interviews with key figures in the field of nation branding, such as the Minister of Foreign Affairs of Ukraine and representatives from countries such as Australia, Brazil, Canada, France, Germany, India, Ireland, Italy, Kenya, New Zealand, Romania, Singapore, South Africa, Sri Lanka, and the United States. The report also includes contributions from experts such as Andrew Neil and Chrystal Dare.
