Brand Finance's Global Soft Power Index examines the soft power of nations around the world. The report highlights the changes in British society and the importance of a fairer, more balanced view of the world. The company, founded in 1996, provides brand valuation, evaluation, research, and consulting services and is recognized as the world's leading independent brand valuation firm. The company's hometown of London and British origin have contributed to its success. Brand Finance has also helped develop brand valuation, evaluation, and reporting standards with various organizations. The company is regulated by the Institute of Chartered Accountants and maintains the highest level of independence, integrity, transparency, and honesty.
