Global Britain: the UK’s soft power advantage is a report by the British Council that confirms the UK as the most attractive country in the G20 group of nations. The report explores young people’s perceptions of the world’s great economic powers, with young people recognizing climate change and poverty as the most pressing issues facing the world today. The report also highlights the importance of the UK’s culture, values, and civil and political freedoms in its soft power advantage. The UK is seen as a leader in the Indo-Pacific, Europe, Commonwealth, Sub-Saharan Africa, and the Americas. The report concludes that the UK is first among equals in its global future.
