2023年妈妈和媒体报告

MomsandMedia2023 AnInfiniteDialReport presentedby The Kesearch Moms edisonamazonmusicWONDERYART19RsearcMoms #MomsAndMedia THEINFINITEDIAL2023EDISONRESEARCH THEINFINITEDIAL2023 MomsandMedia2023 THEINFINITEDIAL2O23Asupplementalonlinesurvey Launchedin1998,itisthelongest-runningAnationalonlinesurveyprovidesanadditionalsample surveyofdigitalmediabehaviorinAmerica,ofmomsandallowsforanalysisofmomswith andprovidesoursampleofU.s.momschildrenunder18whousesocialmedia edisonamazonmusicWONDERYART19ResearcMoms #MomsAndMedia THEINFINITED1AL2023EDISONRESEARCH THEINFINITEDIAL2O23 StudyMethodology FortheInfiniteDial,EdisonResearchconductedanationaltelephonesurveyof1,5oopeopleaged12andolderinearly2023,usingrandomdigitdialingtechniquestobothcellphonesandlandlines(U.s.Population12+) Dataweightedtonational12+U.S.populationfigures .Momisdefinedasawomanhavingachildunder18livinginherhousehold ReportingofmediahabitsandtrendsforU.S.momssince2oii edisonamazonmusicWONDERYART19RsearcMoms #MomsAndMedia THEINFINITEDIAL2023EDISONRESEARCH Onaverage,Momsare43yearsold 25-34 22% THEINFINITEDIAL2023 18-24 1% 35-44 44% AverageageofMoms:43 55+ 5% 45-54 28% edisonamazonmusicWONDERYART19ResearcMoms #MomsAndMedia THEINFINITEDIAL2023EDISONRESEARCH THEINFINITEDIAL'2O23 Nearlytwo-thirdsofMomsareemployedin2023 Part-time 14% Homemaker63%ofMomsareemployed 22% full-timeorpart-time Full-timeOther* 49%9% ('student,retired,other) Temporarily Unemployed 6% edisonamazonmusicWONDERYART19ResearcMoms #MomsAndMedia THEINFINITEDIAL2023EDISONRESEARCH THEINFINITEDIAL'2O23 Workinginsidevs.outsidethehome ISYOURWORKDONEMOSTLYINSIDEOROUTSIDEYOURHOME? OutsideHome %6 70%BothEqually InsideHome 21% BASE:MOMSWHOWORKEITHERFULL-T/MEORPART-TIME edisonamazonmusic WONDERY ART19ResearcMoms #MomsAndMedia THEINFINITEDIAL2O23EDISONRESEARCH THEINFINITEDIAL2023 Devices edison amazonmusicWONDERYART19 RsearcMoms #MomsAndMedia THEINFINITEDIAL2023EDISONRESEARCH THEINFINITEDIAL2023 95%ofMoms ownasmartphone edisonamazonmusicWONDERYART19RsearcMoms #MomsAndMedia THEINFINITEDIAL2023EDISONRESEARCH THEINFINITEDIAL2023 TabletownershiplevelsoutamongMoms %OFMOMSWHOOWNANYKINDOFTABLET 75 69686665 20192020202120222023 edisonamazonmusicWONDERYART19ResearcMoms #MomsAndMedia THEINFINITEDIAL2O23EDISONRESEARCH THEINFINITEDIAL2023 SmartSpeakerownershipholdssteadywithMoms %OFMOMSWHOOWNANYKINDOFSMARTSPEAKER 465050 3433 20192020202120222023 edisonamazonmusicWONDERYART19ResearcMoms #MomsAndMedia THEINFINITED1AL2O23EDISONRESEARCH THEINFINITEDIAL2023 Alexadevicesmaintaintheirdominance %OFSMARTSPEAKERMOMSWHOOWNEACHTYPE ■20222023 86 75 33 25 6 0 AnAmazondevicewithAlexaGoogleHomeAppleHomePod edisonamazonmusicWONDERYART19RsearcMoms #MomsAndMedia THEINFINITED1AL2023EDISONRESEARCH It'saboutguantityforSmartSpeakerMoms *HOWMANYVOICE-ENABLEDSPEAKERSDOYOUHAVEINYOURHOUSEHOLD?" BASE:MOMSWHOOWNATLEASTONESMARTSPEAKER THEINFINITEDIAL2023 63%ofSmartSpeakerMoms ownmorethanone Oone Fourormore37% 36% ThreeTwo 17%10% edisonamazonmusicWONDERYART19ResearcMoms #MomsAndMedia THEINFINITEDIAL2023EDISONRESEARCH THEINFINITEDIAL2023 SmartSpeakerMoms haveanaverageof 3.1iinthehousehold edisonamazonmusicWONDERYART19RsearcMoms #MomsAndMedia THEINFINITEDIAL2023EDISONRESEARCH THEINFINITEDIAL'2O23 MostMomscontinuetochoosehandsfree %OFMOMSWHOEVERUSEAVOICE-OPERATEDPERSONALASSISTANT EXAMPLESINCLUDE:AMAZONALEXA,COOCLEASSISTANT,APPLE'SSIRI 76 68 63 202120222023 edisonamazonmusicWONDERYART19ResearcMoms #MomsAndMedia THEINFINITEDIAL2O23EDISONRESEARCH Momsutilizehandsfreeacrossmanydevices %OFMOMSWHOEVERUSEAVOICE-OPERATEDPERSONALASSISTANTONEACHDEVICE 202120222023 65 THEINFINITEDIAL2023 5253 3834373633 30 222521 1415 8 SmartphoneComputerSmartspeakerTabletAnyotherdevice edisonamazonmusicWONDERYART19RsearcMoms #MomsAndMedia THEINFINITED1AL2023EDISONRESEARCH THEINFINITEDIAL2O23 1%ofMomsown Wirelessearphonesorheadphones edisonamazonmusic WONDERY ART19ResearcMoms #MomsAndMedia THEINFINITEDIAL2023EDISONRESEARCH THEINFINITEDIAL2023 WirelessheadphonestrendupMoms %OFMOMSWHOOWNWIRELESSEARPHONESORHEADPHONES 71 63 20222023 edisonamazonmusicWONDERYART19ResearcMoms #MomsAndMedia THEINFINITED1AL2O23EDISONRESEARCH THEINFINITEDIAL'2O23 SmartWatchesaregainingtractionwithMoms %OFMOMSWHOOWNANINTERNET-CONNECTEDWATCH EXAMPLESINCLUDE:APPLEWATCHANDSAMSUNCCEAR 37 3332 202120222023 edisonamazonmusicWONDERYART19ResearcMoms #MomsAndMedia THEINFINITEDIAL2O23EDISONRESEARCH Facebook THEINFINITEDIAL2023 Internet Snapchat instagram edisonamazonmusicWONDERYART19RsearcMoms #MomsAndMedia THEINFINITEDIAL2023EDISONRESEARCH THEINFINITEDIAL2023 90%ofMoms accesstheinternetfromtheir cellphones edisonamazonmusicWONDERYART19RsearcMoms #MomsAndMedia THEINFINITEDIAL2023EDISONRESEARCH THEINFINITEDIAL2023 Moms'dailytime4hours usingtheinternet15minutes 15minutesmoreperday thanin2022 SELF-REPORTEDAVERAGETIMESPENTINTHELAST24HOURS edisonamazonmusicWONDERYART19 RsearcMoms #MomsAndMedia THEINFINITEDIAL2O23EDISONRESEARCH THEINFINITEDIAL2023 Watchingtelevision 2hours Moms'dailytime22minutes Withothermedia Listening