破译创新增长的密码（2023）

洞见全球市场变革，助力品牌全渠道增长 ©2023NielsenConsumerLLC.AllRightsReserved. 2023年全球经济放缓，通胀压力加剧，中国经济有望迎来复苏 Broadenedbutpersistentinflation,slowedgrowthinglobaleconomy，butChinaeconomyisexpectedtorecoversoon GDP:+1% Inflation:+8% GDP:-0.4% GDP:-0.3% Inflation:+6%Inflation:+8% GDP:+0.5% Inflation:+11% GDP:+1.6% Inflation:+8% GDP+0.6% Inflation:+4% GDP:+1.3% Inflation:+8% GDP:+0.9% GDP:+3% Inflation:+81% Inflation:+12% GDP:+0.2% Inflation:+6% GDP:+5% Inflation:+4% GDP:+5.7% GDP+4.6% Inflation:+4% GDP:+1.8% Inflation:+5% GDP:+1.2% Inflation:+14% Inflation:+8% 0%<90% GDP:-0.5% Inflation:+13% GDP:+1.2% Inflation:+14% GDP:+1.1% Inflation:+8% OECDEconomicOutlook ©2023NielsenConsumerLLC.AllRightsReserved.2 展望未来，全球经济虽不乐观，但中国CEO们对2023年的中国经济及所在行业和公司仍保持相当积极的 态度 Contrarytothepessimisminglobaleconomy,ChinaCEOsshowgreaterconfidenceinChinaeconomyandtheirindustries& companies. %Top2Boxes 乐观+非常乐观 53% 59% 59% 24% 全球经济 中国经济 所在行业 贵公司 Globaleconomy Chinaeconomy Yourindustry Yourcompany ©2023NielsenConsumerLLC.AllRightsReserved.3 Forinnovation,CEOsmostlystrengthonbusinessmodel,productandservice,process ©2023NielsenConsumerLLC.AllRightsReserved.4 Innovation,IncreasingPrice,andImprovingEffectivenessarekeytobreakthroughgrowth 纸尿裤 牙膏婴幼儿奶粉女性护理用品 包装米*巧克力液态奶即饮咖啡 新品老品销量涨价/降价消费升级/降级 酸奶及酸味奶 口香糖薄荷糖洗衣剂 奶粉衣物除菌液 饼干酱油 碳酸饮料功能饮料 鸡精干脆小食急冻点心 新品老品销量涨价/降价消费升级/降级 棒棒糖个人清洁用品家居清洁用品 糖果方便面 啤酒 食用油 新品老品销量涨价/降价消费升级/降级 ©2023NielsenConsumerLLC.AllRightsReserved.5 MostofindustriessawfasterNPDnumberincrease,vseffectivenessimprovement MAT去年MAT今年 MAT去年MAT今年 MAT去年MAT今年 MAT去年MAT今年 MAT去年MAT今年 MAT去年MAT今年 ©2023NielsenConsumerLLC.AllRightsReserved.6 Thebiggestchallengetheircompanieswouldfaceisslowrecoveryoftrade&consumptionpostpandemic 2022Nov.2022Apr.2021Sept. ©2023NielsenConsumerLLC.AllRightsReserved.7 Intermsofbusinessstrategy,Channelwillremainoneofthekeyareastoseechanges,whileorganization&management restructureandinnovationcouldbeotherfocuses ©2023NielsenConsumerLLC.AllRightsReserved.8 FOCUSONREALTHING 新活省钱突出品质顺势平移 ©2023NielsenConsumerLLC.AllRightsReserved.9 Innovation:Fitinnewlifestyle,atthesametime,helpconsumerstosavemoney ©2023NielsenConsumerLLC.AllRightsReserved.10 Innovation:Focusonkeybenefitsupgradeandprioritizesupremequality ©2023NielsenConsumerLLC.AllRightsReserved.11 Innovation:Rideontheshiftofmacrosocialenvironmentandfollowthetrend 中国露营市场规模及增长预测 168 299355 78% 19% 417 18% 12% 20202021E2022E2023E 市场规模（亿元）增长率 ©2023NielsenConsumerLLC.AllRightsReserved. 12 HowNielsenIQsupportsyoutowinin2023 ©2023NielsenConsumerLLC.AllRightsReserved.13 NielsenIQoffersmorereliable,comprehensiveandoptimizedproductsolutionsin2023 全渠道产品升级 更可靠、更全面、更优化的全渠道监测 线下零售市场数据升级 更细颗粒度、更全面市场覆盖，及时精准的反应零售市场全貌 全电商平台爆款产品读取 读取全电商平台爆款产品数据，优化快消品牌线上产品布局 价格&促销解决方案 帮助客户制定正确的价格和促销策略，助力实现降本增效的运营战略 解码全渠道 捕捉新趋势&新物种 深耕降本增效的运营策略 更强大的产品解决方案，更快交付速度！ ©2023NielsenConsumerLLC.AllRightsReserved.14 WeAreNielsenIQ NielsenIQdeliverstheFullView,theworld’smostcompleteandclearunderstandingofconsumerbuyingbehaviorthatrevealsnewpathwaystogrowth. ©2023NielsenConsumerLLC.AllRightsReserved.15