2022年日本移动游戏市场洞察

仼2崅0䡖儗22䄬燰䇗㏜ⲁ嬼㴕 泘䎓 03-☮篸/陱伺 04-仼儗䣆崅䄬㏜䔅鈾 11-仼儗䄬㏜懷ꠅ䣆崅┚㜍鼨⹠车ら辑朆 15-仼儗䣆崅宿㛚䄬㏜辑朆 18-仼儗䄬㏜RPG┚瓀樋䣆崅飊ⲡ 23-╈㎁䣆崅⭴宿仼儗䄬㏜辑朆 26-勆❇⮇冫վ篍懱㛿㔆տ&վ└㎁䑪䇥䘶㛻ꡯտ 36-ꄆ憠䰕金 SensorTowerCopyrightReserved20222 S☮e篸ns/o陱rT伺ower 䥊⼔䬠❠2022䇗⪩◇AppStore⽰GooglePlay峗鷺仼儗䄬㏜䣆崅氳岑䈲⮇冫ն⪭╈ⴎ䦮仼儗䣆崅䷅⪍┚┖鰉ꄈ飊ⲡ仼儗懷ꠅ䣆崅┚㜍鼨⹠车ら辑朆仼儗RPG┚瓀樋䣆崅飊ⲡ儗㎻䣆崅宿㛚䄬㏜辑朆♔⹖╈㎁䣆崅⭴宿仼儗䄬㏜氳辑朆ն䥊⼔⺱休䬠❠篺⪯勆❇⮇冫䅬Ⲃ陸縖▽鉯仼儗䣆崅⹠车ら⽰╈㎁䣆崅⭴宿仼儗䄬㏜氳䡗Ⱶ篺뀰ն 3|©2022SensorTowerInc.-AllRightsReserved 仼SECTION儗ONE 䣆崅䄬㏜䔅鈾 仼㍑儗蛽䄬舘㏜橻䣆䗯崅⯥䷅姢⪍䇖 䐂沠◇橻䗯╙⪓杷䣆崅䄬㏜䅠全氳篍⮵2020䇗舘2021䇗仼儗䄬㏜䣆崅䷅⪍䧏簘㘍Ꝛն 2022䇗꣮浔橻䗯䏆⿏氳⬵鴚仼儗䣆崅 ䷅⪍鰏⸼䇗┖꡹鲤18%舘147☛紇⩕䫙鲤2019䇗姢䇖ն⪭╈AppleStore䇖⺐顈昦▽鲤60%氳䷅⪍ն ⪩◇䷅⪍簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳IAP것 ⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍♔⹖瑭└亡㱧⶛䄬㏜氳䷅⪍ն㏇儔伺漶㚜伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2022䇗12僖 丘䩺全嶏:SensorTowerら䈙䗯䥊 200☛紇⩕ 160☛紇⩕ 120☛紇⩕ 80☛紇⩕ 40☛紇⩕ 0☛紇⩕ 仼儗䄬㏜䣆崅䇗䈲䷅⪍飊ⲡ AppleStoreGooglePlay  SensorTowerCopyrightReserved20225 仼儗䄬㏜䣆崅䇗䈲┖鰉ꄈ飊ⲡ 10☛AppleStoreGooglePlay 8☛ 6☛ 4☛ 2☛      仼⼑儗朆䄬㵸㏜䆋䣆䈲崅┖┖꡹鰉飊ꄈⲡ 㶽留橻䗯即✳仼儗䣆崅䷅⪍┘亇䵕ⶍ2019䇗舘2021䇗仼儗䣆崅┖鰉ꄈ⼑朆䧏簘㵸䆋┖帑飊ⲡն 2022䇗仼儗䄬㏜䣆崅┖鰉ꄈ╙6.4☛埠鰏2021䇗┖꡹鲤10%ն⪭╈AppleStore䇖 ⺐顈昦▽鲤57%氳┖鰉ꄈն ⪩◇┖鰉ꄈ簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳┖鰉것 ⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉⽰瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGooglePlay儔㏇╈㎁㛻ꡯ䋯䷒ն 陱伺丘䩺簊阞䡽舘2022䇗12僖 丘䩺全嶏:SensorTowerら䈙䗯䥊 SensorTowerCopyrightReserved20226 2022䇗仼儗䄬㏜䣆崅䷅⪍-䧝眷⮷⮕⮇ 鉉荈䣹庌 瓀樋鉯隙轵儬ⲁ⛼ ⛮罬㲋⛤AR 㵤⭵嘗䦟 榟孨곽劲 勏ꪫ厝撿珒颂飃⚔ꠏ 0☛紇⩕ 20☛紇⩕ 40☛紇⩕ 60☛紇⩕ 80☛紇⩕ 仼┚儗瓀䄬樋㏜䣆R崅P僄G䣆⻹崅ꄌ 仼儗䣆崅䄬㏜╈♔վ颂뀐㤍տ⽰վ䓯擻䍞权տ╙创辑RPG崅䡖䷅⪍僄냖2022䇗⻹ꄌ狰滭67☛紇⩕ⶭ仼儗䣆崅䔅䷅⪍氳47%ն 碧꣮⪭⺵氳佭瓀樋䣆崅顈昦▽鲤14%氳䣆崅䷅⪍创辑崅䡖ⴎ䦮վ└㎁䑪٬䡟樋撷տ ⽰վ崅䡖曓㛻䄳⬀习տ璡ն ⪩◇䷅⪍簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳IAP것 ⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍♔⹖瑭└亡㱧⶛䄬㏜氳䷅⪍ն㏇儔伺漶㚜伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2022䇗12僖 丘䩺全嶏:SensorTower崅䡖䗯䥊 SensorTowerCopyrightReserved20227 飃仼⚔儗ꠏ䄬┚㏜沠┖保鰉鉯ꄈ隙僄䣆㛻崅 ♔վCountMastersտ╙创辑氳飃⚔ꠏ䣆崅 ㏇仼儗┖鰉ꄈ僄㛻2022䇗藜䐂飃1.1☛埠 ┖鰉ⶭ仼儗䣆崅䔅┖鰉ꄈ氳25%ն 沠保鉯隙䣆崅㏇仼儗䄬㏜⺱劫⹨埢鲜2022䇗顈昦▽鲤15%氳┖鰉ꄈ凭埠◇飃 ⚔ꠏ䣆崅ն ⪩◇┖鰉ꄈ簊阞氳陱伺 SensorTower簊阞氳丘䩺╙AppStore⽰GooglePlay䈒榫ら䈙╈氳┖鰉것 ⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉⽰瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGooglePlay儔㏇╈㎁㛻ꡯ䋯䷒ն 陱伺丘䩺簊阞䡽舘2022䇗12僖 丘䩺全嶏:SensorTower崅䡖䗯䥊 飃⚔ꠏ 鉯隙鉉荈䣹庌 轵儬瓀樋嘗䦟ⲁ⛼勏ꪫ 榟孨곽劲 ⛮罬㵤⭵厝撿珒颂㲋⛤AR 2022䇗仼儗䄬㏜䣆崅┖鰉ꄈ-䧝眷⮷⮕⮇ 0.4☛0.8☛1.2☛ SensorTowerCopyrightReserved20228 仼儗⻔ꛖ唚Top氳䣆崅⹩朆嘗䌋飊ⲡ 颂㰚鵠车阾 队ꠢ 亍䣆炕ⴎ 略⶯ 䡟⮵⿁㲒畴 篪┕孨ⲁ 顎䄪ⴎ % % % % 队ꠢ 颂㰚鵠车阾 % %     㛢⻔熨ꛖ⹩䣆朆崅嘗╈䌋䙛㏇⹠仼孲儗车 㛢熨♀顠嘗䌋岝⺭⹩朆佭仼儗⻔ꛖ䣆崅沜⮵氳ꄆ金瓀樋⪭╈⭓╲100%氳⻔ꛖ䣆崅⚢ꃾ榫篪 ┕孨ⲁյ顎䄪ⴎյ䡟⮵⿁㲒畴氳嘗䌋ն 鲤䇗全㏇埫紇䄬㏜⹨埢鲜氳颂㰚鵠车阾⽰队ꠢ嘗䌋塜鵄峀逈催㛢仼儗曻㳄䫙⹨ն⪭╈鵠车阾嘗䌋㏇仼儗⻔ꛖ䣆崅╈氳✳榫奃❇☳2018䇗氳19%䬠ⶍ舘2022䇗氳36%队ꠢ嘗䌋█㘍舘2022䇗氳37%ն 陱伺丘䩺簊阞䡽舘2022䇗12僖仼儗䄬㏜䷅⪍⯥100⺳氳䣆崅 丘䩺全嶏:SensorTowerら䈙䗯䥊յ♀顠嘗䌋剝甌 SensorTowerCopyrightReserved20229 仼儗⻔ꛖ唚Top氳䣆崅Meta攑䏣飊ⲡ % 鉉荈䷅꥘ Ⰾ䗯䷚◄ ⪝⚢ ⪩⶯ 顫嶏留杼 % % % % %     ⽇本市场热⻔⼿游 加⼊更多Meta特征 仼儗⻔ꛖ䣆崅╈鉉荈䷅꥘⽰Ⰾ䗯䷚再佭䅻鈷氳Meta攑䏣2022䇗鲤90%氳䣆崅㚷鉉荈䷅ ꥘⩕碜篑僗60%氳䣆崅䦦僗Ⰾ䗯䷚再攑䏣ն 鲤䇗全仼儗⻔ꛖ䣆崅╈氳Meta攑䏣催ⱶ㛢 ⩕⪭╈⪩⶯⽰⪝⚢⩕碜氳⭴朆奃❇㏰僗┘⺱爊䈲氳┕ⶍն 陱伺丘䩺簊阞䡽舘2022䇗12僖仼儗䄬㏜䷅⪍⯥100⺳氳䣆崅 丘䩺全嶏:SensorTowerら䈙䗯䥊յ♀顠嘗䌋剝甌 SensorTowerCopyrightReserved202210 仼SECTION儗TWO 䄬㏜懷ꠅ䣆崅┚㜍鼨⹠车ら辑朆 儗㎻崅䡖╚㵗仼儗䣆崅⻔ꛖ唚 2022䇗仼儗䄬㏜䣆崅䷅⪍唚յ┖鰉唚┚僖䇖㏰孨餠榫䢓(MAU)唚Top ䷅⪍唚 颂Cybe뀐rAg㤍ent ┪SEG槡A ┖鰉唚 阞⮕ LLININE MAU唚 E:DisneyTsumTsum RPG 㯹眷⮷ 㵤⭵鉯隙 䓯mixi擻䍞权 篍WFS懱㛿㔆 䓯mixi擻䍞权 㲋⛤ARⲁ⛼瓀樋 ⽝Anip鲡lex-⫦⛤䧗㲋 CTapoPulanytMasters PNiaontkicémonGO ⛮罬轵儬 飃⚔ꠏ 纡Kon┯ami厬杷╯놺A LLININE E:DisneyTsumTsum PㄾONO佔S ☕㛻䡟 陱伺丘䩺簊阞䡽塛舘2022䇗12僖2022䇗仼儗䄬㏜⹠䄭氳䣆崅榫剝阭 保Gun륱gHo鴀㒮 OBANNDAEINPAMICEOCEBountyRush ┪SEG槡A阞⮕ 丘䩺全嶏:SensorTowerら䈙䗯䥊 ⸊眦⿊烖崅 ⲮSQU縖ARE习ENI䕥X 륱Walk FPlaiysrihxdom S宿䏘urvivor!.io 保Gun륱gHo鴀㒮 颂Cybe뀐rAg㤍ent PNiaontkicémonGO ꙸSQU╯ARE憤ENIꄌX 儛䄳MOBILE LLININE EPOKOPOKO 蔞粠佄ꄇ车ⲁ ┍BAN륱DAI权NAMZCO搷週㛻䡟 TPoapcporeAGwamaesy ⸊眦⿊烖崅 SEausybdraoinku.com TPeoakoGanmeBslast 12|©2022SensorTowerInc.-AllRightsReserved12 宿㛚崅䡖㏇仼儗䄬㏜氳㘍Ꝛ飃飉儗㎻䣆崅 2022䇗仼儗䄬㏜䣆崅䷅⪍┚┖鰉ꄈ㘍Ꝛ唚Top ䷅⪍㘍Ꝛ唚 篍WFS懱㛿㔆 ┖鰉㘍Ꝛ唚 篍WFS懱㛿㔆 宿䏘 RPG 㯹眷⮷ 㵤⭵鉯隙 崅Kon䡖ami曓㛻䄳⬀习 Survivor!.io 㲋⛤ARⲁ⛼瓀樋 P└┍u◎z㥊zles&Survival LNCiSnOeFTageW ꙸSQU╯ARE憤ENIꄌX儛䄳MOBILE OBANNDAEINPAMICEOCEBountyRush ⛮罬轵儬 陱伺丘䩺簊阞䡽塛舘2022䇗12僖 飃⚔ꠏ 羿脍阬⮵㝶烖㠃㢢 OBANNDAEINPAMICEOCEBountyRush └愓攠㎁◎㥊䑪䇥䘶㛻ꡯ ◌└┍┕◎㥊㒮╯堮 䇥㱮紇㖍┪槡 MBanekmofInenonvattoionMori:AFKRPG AElepcteronxic葏Art꥓s&脍䣆阬崅 僄ꪂ楂䍠崅䡖费擧 崅Kon䡖ami曓㛻䄳⬀习 TPoapcporeAGwamaesy ⶝OAK陊TEC⚩HNO㜦LOGY 랣Beha伺vio儴urIn儬tera䣆ctive崅&粠佄 2022䇗仼儗䄬㏜⹠䄭氳䣆崅榫剝阭 丘䩺全嶏:SensorTowerら䈙䗯䥊 |©2022SensorTowerInc.-AllRightsReserved13 ╈㎁䣆崅⹠车ら㏇仼儗䄬㏜䷅⪍㘍Ꝛ◾浍 2022䇗仼儗䄬㏜䣆崅⹠车ら䷅⪍┚㘍Ꝛ唚Top⹖♏辑䣆崅 ䷅⪍唚 CyberAgent WFS ䷅⪍㘍Ꝛ唚2022䇗仼儗䄬㏜䣆崅⹠车ら䷅⪍㘍Ꝛ CN 唚⯥10⺳╈╈㎁⹠车らⶭ䩺5䅫ն⪭ BANDAINAMCO SQUAREENIX Konami mixi SonyCorporation GungHo 眦⿊崅 NAVERCorp SEGA 愓攠◎㥊 └┍◎㥊 脍阬 NCSOFT BankofInnovation Npixel CN 佔⺭◎㥊 랫翊㯹崅䡖 mixi ╈愓攠◎㥊յ└┍◎㥊⽰脍阬⮇⮷饯骱唚⶝瑭2յ3⽰4⺳ն CN CN 仼儗儗㎻⹠车ら䷅⪍☱抆㚲◇겅⩝㏐⛤2022䇗仼儗䣆崅⹠车ら䷅⪍唚╈90%氳 ⹠车ら全舅仼儗ն⡬䐂┉䬠氳佭վ⸊烖տ⹠车ら眦⿊崅佭せ┉饯骱䷅⪍唚氳ꪝ儗㎻ⷣらն 陱伺丘䩺簊阞䡽舘2022䇗12僖 վ羿⮵㝶烖NIKKEտ榺ShiftUp⯆⛼յ脍阬LevelInfinite创杼⹠车 CN CN 丘䩺全嶏:SensorTowerら䈙䗯䥊 14| ©2022SensorTowerInc.-AllRightsReserved 仼SECTION儗THREE 䣆崅宿㛚䄬㏜辑朆 IP崅䡖┚飃⚔ꠏ崅䡖䌖겅仼儗䣆崅⭴宿颂鷺 2022䇗仼儗儗㎻䣆崅宿㛚䄬㏜䷅⪍唚┚┖鰉唚Top ䷅⪍唚 ┍BAN륱DAI权NAMZCO搷週㛻䡟 ┖鰉唚 SDWaAnNGdOwichRunner RPG 㯹眷⮷ 㵤⭵鉯隙 ┍BAN륱DAI权NAM忂CO䡟⚩陱 SCynbeorAgwentRace!! 㲋⛤ARⲁ⛼瓀樋 ⽝Anip鲡lex-⫦⛤䧗㲋 BKAaYAlClRun ⛮罬轵儬 飃⚔ꠏ eKoFnaomoi tball˻ MCybuersAgcenlteRaceD 陱伺丘䩺簊阞䡽塛舘2022䇗12僖 FNiinrteendEomblemHeroes PKAaYArCkMaster 2022䇗⹠䄭氳䣆崅榫剝阭 丘䩺全嶏:SensorTowerら䈙䗯䥊 崅Kon䡖ami曓㛻䄳⬀习 eKoFnaomoi tball˻ MNinatenrdio