This report provides insights on Gen Z in China, based on a decade of youth research. The report highlights that Gen Z in China aspires to be "ordinary people" and values authenticity and real connections. The study also examines the impact of COVID-19 on culture and how it has affected Gen Z's behavior and attitudes. The report further provides an in-depth study on China-specific trends and implications for brands. Overall, the report emphasizes the importance of understanding Gen Z's unique values and behaviors to effectively market to this demographic.
