2024美国宠物消费与市场机会拆解报告：养宠行为、消费偏好及市场趋势

Unpacking America's Pet Preferences October 2024 • The Harris Poll Thought Leadership Practice This report is based on a custom survey that was conducted online within the United States byThe Harris Poll betweenMay 24 to 26, among2,125 adults aged 18 and over. This research comprises of 321 Gen Z (ages 18-27), 662 Millennials (ages 28-43), 537 Gen X (ages 44-59),and 605 Boomers (ages 60 and older). This research is also broken down by pet owners, comprising of 1,594 petowners, 1,218 dog owners and 934 cat owners, 139 rabbit owners, 194 bird owners, 307 fish owners, and 531 whoare not pet owners. Additionally, this research comprises of 738 “All-inPawrents,” who are pet owners thatresponded“Strongly Agree” when asked to respond to the statement “My pet(s) is/are like my own child.” THE STATE OF PETS: UNPACKING AMERICA'S PET PREFERENCES Executive Summary: Part I ModernPawternity: The Life of a Pet Parent in 2024 •To pet parents, there is no difference in their eyes: 82% of pet owners say, “My pet(s) is/are like my own child.” •Pet owners hope to feel validation and understanding from others, with almost three in four (72%) saying, “I talk to other people aboutmy pet(s) as if it were my own child.”•Pet parenthood is acknowledged as legitimate parenting: Over half of Americans (52%) say pet owners should get just as much The Younger the Parent, the More Spoiled the Pet •Two-thirds of pet owners (66%) have or have considered getting their pets a GPS tracker, or even have or have considered designinga separate part of their house specifically for their pets (63%), the latter being done or considered by three in four of GenZ+Millennial •The younger pet parents are willing to tip the scales to their pets, as six in 10 (60%) of Gen Z/Millennial pet ownerssay“I prioritizespending on my pets over myself,” and seven in 10 (70%) have a separate part of their budget just for their pets. •Pet parents are willing to go far and wide for their pets, with two-thirds (67%) saying they would give up alcohol for a year tohaveanother year with their pets—jumping up to 80% of Gen Z pet owners. •A third of Gen Z and a third of Millennial pet owners would go as far as to give up $100,000 for another year with their pets, with overhalf of Gen Z owners (51%) saying they would even give up a year of their life if they could. THE STATE OF PETS: UNPACKING AMERICA'S PET PREFERENCES Executive Summary: Part II One Paw at a Time: Pets are Stepping out into Society •Pet owners want to see the societal acceptance of pets match their level, with 80% saying “Pets should have access to pet-friendlyshops and establishments,” including 90% ofAll-inPawrents. •Three-quarters of pet owners (75%) are equally ready for the spaces to exist, saying “I wish there were more pet-friendly placestotake my pet with me.” •Almost six in 10 (58%) of pet owners want the option to travel with their pets, stating “I would love it if I could take my peton more •Pet owners also see the value in their pets spending time in nature, with similar amounts saying their pets should be allowedinmorepublic parks and green spaces (79%) and that they would take their pet outside more if they could (76%). All-inPawrents: When Your Pet is Your Primary Focus •Over one-third ofAll-inPawrents(38%) say that they would give up $100,000 for another year of their pet’s life, and almost two-thirds(65%) said they would give up three years of vacations instead.•All-inPawrentsare not going to leave any stone unturned or any call unanswered for their pets, with 77% being interested in 24/7 on-call veterinary services, and seven in 10 (70%) finding interest in a medical drug that makes their pet live longer. The Rise ofPawrents:Fur Centric Families THE STATE OF PETS: UNPACKING AMERICA'S PET PREFERENCES Fur babies are family in America, and pet parents are seeking equal recognition fortheir responsibilities 72% Pet Owners Pet Owners “I talk to other people aboutmy pet(s)as if it were myown child.” “Pet owners should get asmuchrecognitionas parentsof children, foster parents,etc.” “My pet is likemy own child.” 93% All-inPawrents80% Millennials78% Urban 74% All-inPawrents64% Hispanic62% Millennials57% Gen X THE STATE OF PETS: UNPACKING AMERICA'S PET PREFERENCES ‘Fur Families’ are the preferred lifestyle choice over having children in 2024, with petparenthood having a strong foundation in American livelihoods THE STATE OF PETS: UNPACKING AMERICA'S PET PREFERENCES ‘Pawrents’ seek community and understanding in each other Pet Owners Pet Owners “I seek out otherswho view theirpet(s) the same way that I do.” “I don't have time for peoplewho don't understandmy love for my pet(s).” 77% All-inPawrents67% Millennials66% Hispanic66% LGBTQIA+ 82% All-inPawrents79% Millennials77% Urban76% Hispanic THE STATE OF PETS: UNPACKING AMERICA'S PET PREFERENCES Despite pets being in pet owners’ lives for finite amounts of time, the actions that theywould be willing to take f