2026年上半年全球商务旅行趋势报告（英）

to the all-new insights and strategies report brought Our purpose with this new bi-annual report is to provide strategic forecasts for travelprogramme managers. We’ve curated actionable strategies and considerations This edition focuses on two trending topics. The first is the implications of geopoliticalinstability on corporate travel and how organisations should be preparing. Thesecond is the transformative potential of artificial intelligence (AI), featuring You’ll also find industry updates from region and by sector, namely aviationand hotel. Jason Kramer, our Airline Practice Lead talks about the increase inimportance of ancillary revenue to airlines and what this means for corporateagreements as we know them. In hotels, Rachel Newns, our Hotel Practice The regional deep dives offer great insight for any global buyer and travelmanager who wants to unpack the narrative behind the numerical data.For example, tackling tariffs from the U.S. and their domestic impact, An invitation We hope you enjoy the report and find it a valuable resource for stayingahead in the fast-evolving landscape of corporate travel. Contribute to future editions of this report, andmaybe even participate in expert discussions. Jo Lloyd Share topics and trends you wish to seeexplored tojo.lloyd@uk.fcm.travel Global Head of Account Management and FCM Consulting Behind the insights:The experts driving change Contents 05The AI opportunity in managed travel Global trends & insights 29Americas31Europe33Middle East & Africa37Asia 09Geopolitical instability and its impact 14Aviation industry insights – Prepare yourancillary strategy for 2026 20 Hotel industry insights - Balancing revenueand guest experience Trends & Strategies for H1-2026 The AI opportunityin managed travel It’s 3am in Frankfurt. A corporate traveller’s connecting flight has just been cancelled, the next availableseat isn’t until the following afternoon, and a critical client meeting hangs in the balance. Situations like this happen every day in managedtravel. But imagine if, within minutes, an AI-drivensystem could rebook the traveller on an earlierconnection, secure a hotel within walking distance, This is the kind of operational transformation the businesstravel industry is beginning to explore. At an FCMConsulting roundtable discussion, global travel leaders Where AI is delivering real value “The real opportunity,” she argued, “is whenwe think about the bigger picture – how AIcan connect the dots across our ecosystem. For UK-based Ian Spearing, Global Travel Managerat Arcadis, AI’s potential is less about flashy futurevisions and more about solving the pain points thatdrain efficiency today. “It’s the quiet, unglamorouswins that matter,” he said. “If AI can take away That predictive capability is already visible in certaincorporate travel programmes, said Daniel Senyard, SVPof Commercial Platforms and Innovation at FCM. “We’reseeing AI flag potential disruptions before they happen. Colleen Kearney, a global managed travelconsultant based in the United States,noted that many organisations are still Making the business case For many organisations, the real hurdle isn’t identifying what AI coulddo, it’s deciding where to start without falling into what Jo Lloyd, Headof Account Management & Consulting at FCM Consulting, calls the“bright shiny object” trap. “It’s tempting to chase the latest technology Kearney agreed, noting that the business case must connect directlyto measurable outcomes. “It’s not enough to say, ‘AI will make thingsbetter.’ You need to define what ‘better’ looks like in your context, such as Watch now Spearing added that AI discussions often get bogged down in abstract ROIcalculations. “Sometimes the real return is in things you can’t measureeasily,” he said. “For example, the trust you build with travellers when they From chaos to calm: Unlock thepower of AI in travel management In this exclusive chat between industry experts IanSpearing, Arcadis, Colleen Kearney, CKCONSULTING,Daniel Senyard, FCM, and Jo Lloyd, FCM Consulting,they discuss merging AI with human ingenuity to For Senyard, the ROI conversation needs to expandbeyond cost savings. “We’ve seen travel programmesget better results when they position AI as a driverof overall business performance,” he explained. “Ifyour sales team spends less time stuck in airports When the group discussed practical starting points,there was broad agreement: begin small, solve a real Kearney stressed the importance of getting stakeholderbuy-in early. “You need your IT team, your finance team,your travel partners all in the same room,” she said. “AI Thehumanfactor While much of the conversation focused on technology, the roundtable participants were unanimous: AI willnever replace the human side of travel management. “Travel is a people business,” said Kearney. “AI cancrunch data, but it can’t build relationships, negotiate with suppliers, or understand the cultural nuances