亚马逊欧洲站选品指南

2.1 (HPC) 2.2 (Lawn&Garden) 2.32.4 (Pet) 2.8 (Women’s Apparel) 2.7 (Beauty) 2.6 (Home) 2.5 (Kitchen) 2.9 (Furniture) 2.10 (Toys) 2.11 (Men’s Apparel) 2.12 (Tools) 2.18 (Shoes) 2.17 (CE) 2.14 (Outdoor) 2.13 (Automotive) 2.19 (Sports) 2.212.22 1 2.23 22.4 22.14 22.1.14 22.1.24 22.1.38 22.211 22.2.111 22.2.217 22.320 22.3.120 22.3.226 22.3.332 22.1 22.1.1 2021 8 3.4 1 2.9 4.55 3 22.1.2 6 2 20,376 90%4 7,400 30 2021 prime 1 5 1. 2.123 3. 4.IWS 5.Finbold 2020 4,220 56.7% 4,110 77.3% 2024 5,460 1 EU US Population(2019,MM) 746.4 327.2 OnlineConsumer(2020,MM) 480 256 OnlineConsumerYoY +5.6% +3.7% E-commerceRevenueForecast(2020,$B) 422 411 YoYGrowthE-CommerceRevenue +19.9% +19.7% MarketSegmentPenetration 56.7% 77.3% 2 2022B2C 1998.73 1028.15 1411.6 1 411.59 696.25 549.53 12.63% 11.68% 11.46% 14.18% 13.62% 16.57% 1.EuropeIsExpectedtoExceedtheUSforE-CommerceSalesin2020,Statista2021 2.StatistaMarch2022 1 1.TopWebsitesRanking,April2021, 22.1.3 25-34 • (65%) • (58%) • (58%) 1. 2. 3. , , , , , 7 • • (63%) (60%) • (60%) 1. 2. 3. 35-49 • • (56%) • 1. 2. 3. 25-39 • • (66%) • (52%) 1. 2. 3. 35-44 , , , , , 7 16-30 • (65%) • (66%) •24 (61%) • (60%) 1. 2. 3. 25-45 • • (53%) 1. 2. 3. , , , , , 7 35-49 • (65%) • (77%) • (75%) 1. 2. 3. 25-45 • (63%) • • (58%) 1. 2. 3. 16-44 • • • (60%) (60%) (97%) 1. 2. 3. 22.2 22.2.1 1 home+ home+ home+ home+ 5Gtech home+ AItech Touchless SmartHome…… SmarterThings • AI/AR/VR • 2 2022 (Q-commerce) Click&Collect : • • • • 3 57% 25% High-techDIY • • VAT 2022 2022 High-techDIY • • • Click&Collect 2022 High-tech DIY • • • Click&Collect • • 202211 7 EPR 202150% High-techDIY • • 2022 • AIVR High-techDIY • 20205 8.5%2022 1 •2022 • 1. (GUS) 22.2.2 27 27 2017-2021 2021 1 5,000 GDP 1 GDP 4.5% GDP 90% 1.2021 2024 241 3,800 4,5 1 FR IT 1.Statista 2017-2024 598 00 5,000 278 ES 1 2020-2023 1.Statista 22.3 22.3.1 1 • 2022 415 2027793 • 2022 1.2022Statista €28.62 - €42.64 €13.46 - €17.75 €31.88 - €35.88 €21.77 - €25.77 DIY €23.46 - €39.34 €27.13 - €31.29 €35.41 - €36.26 €3.89 - €5.21 €18.94 - €30.06 €45.88 - €125.89 T T €12.63 - €13.8 €14.25 - €14.87 €22.22 - €30.4 €14.25 - €38.08 €14.22 - €15.36 €41.79 - €99.69 €239.21 - €301.88 €38.99 - €130.34 €17.57 - €20.3 €31.45 - €67.67 €27.19 - €31.48 €27.13 - €28.85 €38.62 - €47.72 HDMI €5.66 - €6.75 €21.84 - €27.62 22.3.2 •2022 •2022Pool& Spa,Watering,OutdoorLiving,Outdoorfurniture,PlantCare&PestControl. €18.65 - €24.65 €80.87 - €200.07 / €60.95 - €118.34 €168.48 - €343.15 €7.37 - €12.71 €58.95 - €177.49 €13.07 - €17.49 €56.26 - €155.97 €9.89 - €13.46 €28.92 - €79.99 €19.66 - €30.24 €20.07 - €28.49 €11.31 - €25.88 €10.11 - €15.46 T T €10.92 - €16.67 €23.66 - €30.24 €33.07 - €187.49 €200.11 - €350.88 €20.31 - €29.37 €99.35 - €160.28 €5.23 - €8.94 €1.07 - €7.34 C €8.44 - €12.58 €3.54 - €8.57 €4.45 - €10.29 22.3.3 1 • 19.5% • > > BILListing/// 2 • • 14.9% > BIL > Listing 1/2.2022Statista 1 • • • • • • • • • • • • • • • • • • • • TOP5 1.2023/AmazonResearch2023. 1 • • • • • • • • • • • • • • • • • • • • TOP5 1.2023/AmazonResearch2023. 1 • • • • • • • • • • • • • • • • • • • • TOP5 1.2023/AmazonResearch2023. 1 • • • • • • • • • • • • • • • • • • • • TOP5 LED 1.2023/AmazonResearch2023. 1 • • • • • • • • • • • • • • • • • • • • TOP5 VR OK GPS 1.2023/AmazonResearch2023. • • £45-£50 £10-£22 £35-£55 USB £5-£10 USB £45-£60 £9-£16 £5-£15 LED £79-£150 £14-£18 £14-£50 £12-£20 £12-£45 £40-£105 £12-£30 £9-£20 £10-£20 £25-£55 £140-£360 £300-£440