Australia Consumer Bank Rankings

澳大利亚消费者银行排名（2024年）

引言

YouGov的消费者银行排名报告展示了在澳大利亚（18岁以上）人群中表现优秀的传统和数字银行。报告基于YouGov品牌追踪数据（YouGov BrandIndex），分享了2023年10月1日至2024年9月30日间净客户满意度得分最高的前10家银行。

客户满意度排名

以下是根据净客户满意度得分排名的前10家银行：

1. Beyond Bank - 65.0%
2. UBank - 62.6%
3. Great Southern Bank - 59.2%
4. ING - 58.4%
5. People's Choice Credit Union - 56.7%
6. Greater Bank - 56.0%
7. Rabobank - 53.6%
8. Macquarie Bank - 52.2%
9. Bendigo and Adelaide Bank - 51.7%
10. Bank of Melbourne - 50.0%

新账户开立者考虑度排名

以下是新账户开立者考虑度排名的前10家银行：

1. Commonwealth Bank (CBA) - 33.6%
2. NAB - 27.0%
3. ANZ - 24.8%
4. Westpac - 24.6%
5. ING - 21.1%
6. HSBC - 16.0%
7. Macquarie Bank - 15.8%
8. St. George Bank - 15.6%
9. Bank of Queensland - 14.7%
10. Suncorp - 14.0%

性别细分

• 男性

  1. UBank - 63.2%
  2. Bank of Melbourne - 57.8%
  3. Macquarie Bank - 54.6%
  4. ING - 54.4%
  5. Australian Unity - 53.6%
  6. Bank SA - 51.8%
  7. Bendigo and Adelaide Bank - 50.2%
  8. Bank of Queensland - 46.8%
  9. ME Bank - 43.7%
  10. Virgin Money - 42.6%

• 女性

  1. ING - 61.9%
  2. UBank - 61.9%
  3. Bendigo and Adelaide Bank - 53.0%
  4. ME Bank - 50.7%
  5. Macquarie Bank - 49.7%
  6. Bank SA - 45.2%
  7. Suncorp - 40.1%
  8. Bank of Melbourne - 39.5%
  9. Bankwest - 38.2%
  10. NAB - 35.8%

代际细分

• 千禧一代

  1. Bank of Melbourne - 70.7%
  2. ING - 65.7%
  3. UBank - 62.9%
  4. Bank of Queensland - 57.8%
  5. Macquarie Bank - 57.8%
  6. Suncorp - 55.1%
  7. NAB - 54.6%
  8. Bankwest - 53.6%
  9. HSBC - 50.0%
  10. Virgin Money - 48.2%

• 婴儿潮一代

  1. ING - 51.5%
  2. Macquarie Bank - 48.1%
  3. Bendigo and Adelaide Bank - 43.5%
  4. Suncorp - 35.6%
  5. Bankwest - 31.0%
  6. NAB - 30.3%