[印孚瑟斯]：Innovation, Intelligence, Standardization: The Future of Enterprise Cloud Apps

Several transformative factors have reshaped both business and personal lives in the 21st century:

Exponential Increase in Storage and Compute Capacities: Cloud computing has opened up endless possibilities, with hyperscalers like Amazon AWS, Google Cloud, and Microsoft Azure playing a crucial role.
Digital Consumerism: Online purchases now account for a significant portion of retail sales, with eCommerce sales expected to double in the next four years.
Social Media: Over 50% of the world's population uses social media, making it a vital channel for businesses to engage with customers.
Artificial Intelligence and Machine Learning: Businesses are increasingly adopting AI and ML to enhance stakeholder experiences, streamline operations, and foster innovation.
Pandemic-Induced Shifts: Remote working has become prevalent due to the pandemic, with a significant portion of the workforce operating from home.

Examples from various industries illustrate these changes:

Retail: Transition from physical store visits to online shopping, with eCommerce sales accounting for 16% of total retail sales in the US.
Healthcare: Gradual shift towards telehealth services, with the global telehealth market projected to reach $559 billion by 2027.
Manufacturing: Automation has transformed traditional labor-intensive operations, with fully automated factories now possible.

Emerging business models include:

Ecommerce: Direct-to-consumer sales and segment-of-one strategies.
Direct-to-Consumer: Elimination of intermediaries and direct shipments from factories to consumers.

Enterprise cloud apps play a critical role in supporting these transformations:

Agile Operations: Moving from monolithic on-premise systems to more agile cloud-based solutions.
Intelligent Technologies: Generating insights, performing real-time data analytics, and hyperautomating business operations.

Hyperscalers: Leading in defining data and AI frameworks, with companies like AWS, Google Cloud, and Microsoft Azure providing robust cloud infrastructure.
Enterprise App Vendors: Companies like SAP and Oracle are making progress but lag behind hyperscalers.
Startups: Developing specialized apps for specific purposes, such as sentiment analysis for consumer behavior.
System Integrators: Firms like Infosys contribute to defining integrated architectures, embedding AI apps into ERP systems.

A standardized architecture is expected to emerge over the next three to five years, involving:

Hyperscalers: Providing cloud infrastructure and facilitating intelligent service operations.
Enterprise App Vendors: Addressing fundamental organizational processes.
Startups: Offering intelligent point solutions for new business models.
Collaboration: Partnerships between enterprise app vendors and system integrators to define analytics frameworks.