2024哥伦比亚电商市场概览报告

Shopeemigration Shopeemigration 5000 4000 3000 2000 1000 0 亿美元 3,436 Shopeemigration 200020022004200620082010201220142016201820202022 Shopeemigration Shopeemigration 各国移动下载速度中位数（Mbps） 40 20 0 巴西哥斯达黎加墨西哥智利哥伦比亚阿根廷 23% 17% 17% 10% 4% 29% 万事达卡 4% 42% 54% Visa 其他 Shopeemigration 信用卡银行转账数字钱包借记卡货到付款其他 Shopeemigration 65+ 9.0% 55-64 9.9% 45-54 11.8% 25-44 40.2% 0-19 29.1% ⮚ 10000 8000 6000 4000 ⮚2000 0 6624.2 19901998200620142022 Shopeemigration ⮚ ⮚ ⮚ ⮚ • • • 2400220020001800 1627 1600 1416 1400 1842 1971 21292291 30% 25% 20% 15% 10% 1200 10005% Shopeemigration 202020212022202320242025 0% 18-2425-3435-4445-5454+ Shopeemigration ✔ Shopeemigration • • 40.0% 30.0% 20.0% 10.0% 0.0% • 20.0% 占用户比例 15.0% 10.0% 5.0% 0.0% 33.7% 21.4% 20.5% 13.0% 8.6% 2.8% WahtsAppInstagramFaceBookTikTokTwitterOthers 男性女性 18-2425-3435-4445-5455-6465+ Shopeemigration • • • • • Shopeemigration Shopeemigration Shopeemigration Shopeemigration Shopeemigration  Shopeemigration