2024从中国企业视角看元宇宙发展研究报告（英）

Themetaverseatwork PerspectivesfromChineseenterprises 2 Contents Executivesummary02 1Whatisthemetaverseandisitjusthype?06 2 Thestateoftheindustrialandenterprisemetaversesin Chinatoday08 3ThemetaverseandChina’sindustrialdigitalization15 4IndustrialandenterprisemetaverseusecasesinChina19 5Keyenablersandpartnerstodeployingthemetaverse35 6Risksandchallengeswithinthemetaverse44 7 Takingthenextstepintheindustrialandenterprise metaverses47 Appendix:usecasedefinitions48 Endnotes49 Authors49 Executivesummary Unliketheconsumermetaversewhichposesmoreculturalandethicalchallenges,theenterpriseandindustrialmetaverse,withitsspecificindustryfocus,holdsimmensepotentialforgrowth.Chinahasbeenoneofthemarketstakingtheindustrialmetaverseveryseriouslyoflate.Thisdedicationislargelydrivenbyextensivetop-downpolicysupportfromthegovernment.Buildinguponthiscontext,thisstudyaimstodelvedeeperintothenuancesoftheChinesemarket,specificallyexaminingtheindustry'sperspectiveontheenterpriseandindustrialmetaverses. Basedonanonlinesurvey,thestudyshedslightonthecurrentstateofadoptionandexpectationsofusecasesacrossfourindustriesandthreetypesofbusinesses.Thereport,whichalsobenchmarksagainsttheoriginalglobalstudyreleasedthepreviousyear,providesinsightintohowChina’smetaverselandscapeevolvesinrelationtotheglobalmarket. TheresearchrevealsahighlypositiveoutlookamongChinesebusinessleadersregardingthemetaverse,asindustrialmetaverseactivitiesthriveinmajoreconomiczonesthroughoutthecountry.Companiesareactivelyexploringopportunitiesacrossmultipledomains,withaparticularinterestinproductionanddeliveryaswellasdesignandtesting.Nevertheless,amongthefourtested domains,businessesareparticularlyoptimisticaboutthetransformativepotentialonserviceandrepairsindicatingtheirstrongdesiretoupliftafter-servicequality. China’sadvanceddevelopmenton5Gnetworkshasheightenedthevaluebusinessesplacedon5Gconnectivity,particularlyprivate5Gnetworks.Thesenetworks areconsideredvitaltechnicalenablersforindustrialandenterprisemetaverseusecases,alongsideotherfoundationaltechnologiessuchascloudcomputingandartificialintelligence(AI)machinelearning.However,businesses,regardlessoftheirlevelofexperience,still confrontchallengesasgloballyperceivedprimarilyfromatechnicalstandpoint,includinginfrastructuregapsandlackofexpertise.Metaversedevicesarealsoalimitingfactortoscaleddeploymentsasdeviceinvestmentremainsmodesttoday. Asbusinessesincreasinglyrecognizethepotentialofenterpriseandindustrialmetaverseapplications, morecompaniesinChinaareexpectedtoembracethistechnologytoharnessitswidelyperceivedbenefitssuchasprocessefficiencyandenhanceservicecapabilities.Onthisfront,engagingwiththerightsetofbusinesspartnersbecomescrucialfornavigatingthecomplexitiesassociatedwithexpandingusecasedeployments,aswellasforcompaniesembarkingontheirjourney. Keyfindings: •CompaniesinChinaareseeingmorepowerofthemetaverse—-51%ofChinesecompanieswhichhavetestedthetechnologyaremoreoptimisticthatthemetaversewouldrevolutionizetheweb,surpassingtheglobalsentiment. •ChinatakestheleadinindustrialandenterprisemetaversedeploymentsinAsiaPacific—59%ofChinesecompanieswhoplantoentertheindustrialandenterprisemetaverseshavealreadydonesothroughatleastapilotprogram;JapanandSouthKoreawerebothat49%. •Virtualreality(VR)andaugmentedreality(AR)headsetstakethespotlightwithgrowinginterestsurroundingnewtypesofdevicesintheusecasedeployments—anoverwhelming95%ofcompaniesuseVRorARheadsetsintheirdeploymentswhileaboutone-thirdofChinesecompaniesemployhologramsandadvancedhapticsdevicestoexperiencetheindustrialandenterprisemetaverse. •WhileChineserespondentsrecognizethepotentialintoday’susecasesinthemarket,theyseethegreatesttransformativevaluesdeliveredfromthoseindustrialusecasesdifferentlyfromtheglobalmarket—theyviewautonomousorremote-controlledmaintenanceroboticsashavingthemostpotentialimpactamongindustrialusecases. •Usecasedeploymentsrelyonarangeoffactorsbeyondtheimpactexpectations—technologymaturity,usecasecomplexity,partnerandinfrastructurereadinessallaffectdeployments.Today,virtualfacilityplanning,trackingandoptimizationhasseenthehighestrateofimplementationsinChina. •Theindustrialandenterprisemetaversesareexceedingexpectations—companieshavingalreadydeployedusecasesreportbenefitsmoreoftenthancompaniesstillintheplanningphaseexpect.InChina,themostnotableisonservicecapabilitiesbenefitratherthancosts,withexperiencedcompaniescitinga14percentagepointincreaseinenhancedservice/CXcapabilities. •AdiversearrayoftechnicalenablersisessentialfortheimplementationofindustrialandenterprisemetaversewithChinaemphasizingmoreonconnectivity—Chinesefirms,especiallythosealreadydeployedusecases, seetheimportanceof5Gmobile,morethantheglobalcounterparts. •Manycompaniesstillobserveacapabilitygapinachievingthelevelofvarioustechnicalenablerstoadopttheenterpriseandindustrialmetaverse—thisgapincapabilitiesismostsignificantforfiberbroadbandinfrastructureandcloudcomputinginChinesecompanies. •Viewsonthecompaniesleadingthedevelopmentofthemetaverseandpartnersneededtodeployusecasesarenotalway