2024中国B2B企业信息流投放获客白皮书

SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesD扫码回复【信息流投放获客】领取完整白皮书 SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesD FY24 SalesDriver 信息流广告投放现状及趋势调研说明受访者企业规模样本数n=337大型企业占比500人以上中小企业占比100-500人30.86%69.14%受访者行业分布IT 高科技51.93%工业制造13.35%企业服务18.69%即时通讯、社交媒体、短视频、即时资讯等平台作为当前主要的流量聚集地，这些平台上的信息流广告是广大B2B企业拓展获客渠道，提升获客数量，降低获客成本的主要目标渠道。但中国B2B企业信息流广告投放的现状如何？企业是如何开展信息流广告投放的？以及他们成功（或失败）的原因是什么？2024年的信息流广告投放又会是怎样的状况？为了帮助您了解这个问题，SalesDriver针对行业内337位Marketer们进行调研和深度访谈，并撰写《2024年中国B2B企业信息流投放获客白皮书》医疗&其他16.02%SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesD 微信和抖音是2024年中国B2B企业开展信息流的首选渠道微信成为了2024广大B2B企业开展信息流广告的首选渠道，尤其是对于大型企业来说，选择微信的比例高达71.11%企业服务行业在2024年更倾向于在微信端开展信息流广告，工业制造行业更倾向于抖音调研发现SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesD 6-20万区间是国内B2B企业在2024年信息流广告投入的主要预算区间大型企业的预算区间更多集中在20-99万，中小型企业的预算区间集中在6-20万；面向大型企业的企业预算区间为21-50万，面向中小型企业的企业预算区间为6-10万调研发现SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver SalesDriver