2024巴黎奥运会虎扑营销指南

虎扑呈现|ProudlyPresentedbyJRs 五星在巴黎 01 CONTENTS 五星在虎扑 五星正飘扬 02 03 五星在巴黎 FivestarsinParis Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O 时隔100年，奥运会再次在巴黎绽放 继北京冬奥、亚运会又一项全国关注的全球性赛事 Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O 东京奥运会后，广大群众需要一场更开放，更年轻，更符合主流审美的体育盛会来再次激活人们的期盼 法式浪漫新潮项目中心舞台 塞纳河畔上的奥运开幕式，一睹巴黎风情 街舞、滑板、冲浪、攀岩加入 对品牌来讲，这是四年一次的盛大舞台，展示自身优势给千万用户 Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O 通过奥运会的强大势能,所有中国体育健儿中国科技、中国品牌都被全世界看到 所有国人一起为中国增光添彩 Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O 中 国队 在全世全界体最国盛人大为的国舞而台赞中央 J所R有s心中往国一人处的想荣，耀劲狂往欢一处使 每都个是中每国个队中夺国金人时最刻骄傲的时刻大体国育崛强起国的，自老豪百感姓最喜闻乐⻅ Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O 五星在虎扑 FivestarsinHUPU Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O 历经二十年风雨相伴，“大赛时刻上虎扑”已经深入每一位JRs心中 Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O 男性兴趣为一体的体育社区，足篮电等兴趣全部容纳造就全网最高浓度讨论氛围 S13单场比赛评分200W次+ 当评分成为一种表达方式 NBA个人评分记录130.3W次+ 库里荣膺总冠军+总决赛FMVP 哈登加盟快船5分钟3.5W+互动量 #赛事主题页 硬核球迷的意见表达 英雄联盟台词评分累计230.4W 随手添加“爱你老妈”换来全网共鸣 Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O 线上到线下，活动不断档，JRs整活与辣评层出不穷 数字品牌榜X氪体智库 2022世界杯互联网平台影响力榜单 内容总条数： 1.抖音2.快手3.微博4.虎扑3,385,751 内容传播度： 1.抖音2.快手3.微博4.小红书5.虎扑6.44% 虎扑营销影响力价值： 212,834,946 数据覆盖：新闻媒体+自媒体平台+短视频平台+消费社区类+体育社区+跟帖评论等全网内容 Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O 大事好事新鲜事，热梗亮评整花活 火出圈的话题收割机，全国网民的快乐源泉，也是兴趣爱好的新聚集地 游戏人群学生人群 英雄联盟台词评分全国高校评分 “爱你老妈”台词评分火爆全网！ 全网人群万 情感共鸣物 抖音/B站/快手/微博全网发酵破圈ing B站累计播放：1300W+抖音累计播放：1.2亿 （统计日期：23年10月-11月初） 小红书热门笔记皆 可 1.3W+点赞 评 抖音三个相关话题 2.3亿+播放 微博话题 1411w+阅读分 Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O TOKYO2020BEIJING2022 虎扑JR看奥运意愿强烈 13%重点关注 值得一看 23% 58% 有缘就看不太关注 最期待赛场发生什么 3% 单日热度1718w+ 访问人数3247w+ 12% 18% 32% 35% 中国队夺金中国队破记录小项目有收获 关注喜爱运动员其他 Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O 一句“爱你老妈”，引起百万JRs打出了“五星好评”在奥运赛程中“爱我中华”将会引来更强烈的共鸣 有料话题夺金时刻激情赛场 Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O 奥运营销在虎扑——核心策略 “五星好评” 助燃每个熊熊燃起的爱国心 让五星好评化作JRs心中那面五星红旗 披在每位运动员后背上,挥舞在巴黎奥运的正上方 五星正飘扬 FivestarsinJRs Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O 奥运独立赛事频道每日连播不间断 活动Banner 赛前赛后紧抓时效热点资讯实时传递 赛程/金牌榜 每日看点预告/总结奥运话题活动奥运金牌榜奥运话题榜 活动入口 热搜、话题、资讯 Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&OlympicGamescampianHupu&O Hupu&OlympicGamescampianHupu&OlympicGamescampianHupu& Hupu&OlympicGamescampianHupu&OlympicGamescampian