最有价值和最强大的美国品牌500强的2024年度报告（英）

2024 US500 TheannualreportonthemostvaluableandstrongestAmericanbrands March2024 Contents AboutBrandFinance3 Foreword4 LaurenceNewell,ManagingDirector,BrandFinanceNorthAmerica RankingAnalysis7 BrandValueRanking(USDm)16 BrandGuardianIndex26 EmbracingGenerativeAI32 AnInterviewwithStacyJaniak,DeputyChief ExecutiveOficer,Deloitte Top100USBrandGuardians35 BrandSpotlight37 AMD38 InterviewwithJohnTaylor,SVPand ChiefMarketingOficer,AMD Methodology41 OurServices47 ©2024Allrightsreserved.BrandFinancePlc. BrandFinanceUS5002024brandirectory.com/us2 About BrandFinance Theworld'sleadingbrandvaluationconsultancy. Forbusinessenquiries,pleasecontact: LaurenceNewell ManagingDirector,BrandFinanceNorthAmerical.newell@brandfinance.com Formediaenquiries,pleasecontact:FlorinaCormack-LoydCommunicationsDirectorf.cormackloyd@brandfinance.com Forallotherenquiries: enquiries@brandfinance.com +442073899400 www.brandfinance.com BridgingthegapbetweenMarketingandFinance BrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline. Quantifyingthefinancial valueofbrands Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually. Uniquecombinationofexpertise Ourteamshaveexperienceacrossawiderangeofdisciplines frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting. Pridingourselves ontechnicalcredibility BrandFinance,acharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard. Foreword Brandvaluationisacrucialtoolforbusinessestonavigatetoday'scomplexmarkets. Understandingthetruevalueofabrandanditsimpactonoverallcompanyworthisessential.Itguidesdecisionsinmarketingandbranding,settingabenchmarkforfuturegrowthandperformance. Additionally,brandvaluationplaysakeyroleinattractinginvestorsandsecuringfinancing,asastrongbrandisaprizedasset.Inmergersandacquisitions,brandvaluationshapesnegotiationsanddeterminesthevalueoftheacquisition. LaurenceNewellManagingDirector,BrandFinance,NorthAmerica Astrongbrandisvitalfordifferentiation,helpingcompaniesstandoutincompetitivemarkets.Thisfosterscustomerloyaltyanddrivessalesandrevenuegrowth.Premiumbrandscancommandhigherprices,asconsumersgravitatetowardsqualityandtrustworthiness,boostingprofitability.Astrongbrandattractstoptalentandprovidesacompetitiveedge,aidingcompaniesinnavigatingeconomicchallengesandindustrydisruptions. Thisyear,inthecontextofbrandvaluation,thetransformativeimpactofartificialintelligenceonbrandvalueisundeniable.AIisnotjustabuzzword;it'sacatalystfortangiblegrowthandinnovationacrossvarioussectors.Fromenhancingoperationalefficiencytorevolutionizingcustomerengagement,AI-drivenstrategiesarereshapingthebrandlandscape,offeringaglimpseintotheboundlesspossibilitiesofthefuture. InsightsfromBrandFinance'sUS5002024ReportunderscorethesignificantgrowthexperiencedbybrandsthathaveembracedAI.FromtechgiantslikeNVIDIAandMicrosofttoindustrystalwartssuchasGoogleandApple. Thisyear,BrandFinance'sdedicationtounderstandingcustomerperceptionsofbrandshasledtoextensiveoriginalresearchworldwide.Theinsightsshared hereserveasastartingpointformeaningfuldiscussionsandstrategicplanning. ThisreportalsoencompassesthemostrecenteditionoftheUSBrandGuardianshipIndex,offeringinvaluableinsightsintothepivotalroleofCEOsinshapingandsafeguardingbrandreputation.LeaderssuchasJensenHuangofNVIDIA,Tim CookofApple,andSundarPichaiofGoogle,whooccupythetopthreepositions nationwide,epitomizetheprinciplesofeffectivebrandguardianship. Ifyouwanttohelpbuildastrongerbrand,orifyouwanttobetterunderstandthevalueofyourbrand,pleasecontacttheBrandFinanceteamandIanytime.Ilookforwardtotheconversationandhelpingtobuildamoreprofitablefutureforyourbrand. BrandFinanceUS5002024brandirectory.com/us4 RequestyourownBrandValueReport BrandFinance'sBrandValueReportprovidesacompletebreakdownoftheassumptions,datasources,andcalculationsusedtodetermineyourbrand’svalue,aswellasbrandequityresearch. Eachreportincludesexpertrecommendationsforgrowingbrandvalue,drivingperformance,andgaininginsightsintoyourpositionagainstpeers. GainInsight Leveragestrategicinsightstoenhanceyourbrand'sfinancialstanding. StrategicGuidance Strategiseeffectivelytopositionyourbrandasamarketleader. BenchmarkYourPerformance Benchmarkyourbrandagainstindustrystandardsforacompetitiveedgeinthecorporatelandscape. EmpowerYourMarketingTeam Empoweryourmarketingteamwithcomprehensiveknowledgeaboutyourbrand'sfinancialvalue. EnhanceCommunication Optimisecommunicationchannelsbyunderstandingandarticulatingyourbrand'sfinancialsignificance. DeepenUnderstanding Deepenyourfinancialacumenandmakewell-informeddecisionsforcorporat